GROUP 9

Lesson in Brand
Perception
CONTENT CAPTURE

 About Uber’s history

 Uber ‘s services

 Uber vs Lyft

 Uber ‘s Differentiators
ABOUT UBER
 HOW UBER STARTS?

Uber’s history started when Travis Kalanick and Garrett The thought of using a cell phone to order a ride from the exact
Camp found themselves stuck in Paris on a snowy location you were standing was revolutionary. People would no
evening, unable to find a taxi. They asked themselves: longer have to wait, hoping for a car to pass or walk the streets
“What if you could request a ride simply by tapping your in search of one. This seemed to please many people, as Uber
phone?”  quickly became popular in big cities like San Francisco and Paris.
.
 UBER SERVICES

Ride Options Offered By Uber Food Logistics

Uber Options Solutions
From

UberX UberXL Uber Eats Uber Connect

UberX is the The XL in the name Uber Eats is one of the Uber Connect is a service
standard way that refers to the size of the biggest food delivery to make same-day, no-
folks get around cars that pick you up. apps in the world contact deliveries in your
using Uber. UberXL lets you ride area.
with up to six people
 UBER VS LYFT

• Uber was founded in 2009 • Year founded: 2012.

• Target market: the U.S. Canada and other cities • Target market: Canada, the United States and all
around the globe in Central and South America, 50 states and the District of Columbia.
Africa, Asia, Australia, New Zealand, and the E.U.
HOW LYFT FIGHT BACK?
 UBER’S IPO THROUGH NUMBERS

9/5/2019 10/5/2019 8.1 billion dollars

Uber announced an IPO at It began trading at $42 per The IPO raised $8.1 billion for
a price of $45 per share. share on the New York Stock Uber
Exchange on May 10.

120 billion dollars to

75 billion dollars
After the IPO, the
company's valuation is
around $75 billion
 UBER ‘s
DIFFERENTIATORS

1. Wider coverage.

2. Global presence.

3. Number of Uber Drivers

4. Various services
THANK YOU!
Q&A
1, What is Uber ‘s key success criteria
Answer: Uber is the market founder and pioneer so they have successfully created a
perception in customers.
2,Why Uber lost Asian market
Answer: Poor market and customer behavior research, inflexible payment term
3,How Uber will develop in the future?
Answer: Uber will develop horizontally with new service and businesses integrated in their
app.