Study Id15475 Youtube-Statista-Dossier

YouTube
YOUTUBE
Table of Contents
Table of Contents
01 Online and mobile video platforms

U.S. user reach of leading video platforms 2018 02
Leading U.S. video properties 2021, by unique viewers 03
Leading Android music apps worldwide 2021, by downloads 04
Leading iPhone music apps worldwide 2021, by downloads 05
Leading iPhone music apps in the U.S. 2021, by downloads 06
Leading iPhone entertainment apps worldwide 2021, by revenue 07
Leading iPhone entertainment apps in the U.S. 2020, by revenue 08
Leading iPhone music apps worldwide 2021, by revenue 09
Leading iPhone music apps in the U.S. 2021, by revenue 10
ACSI - U.S. customer satisfaction with social media 2020 11
02 Usage
Global logged-in YouTube viewers per month 2017-2019 13
Global number of YouTube viewers 2016-2021 14
Table of Contents
Global YouTube user growth 2016-2021 15

YouTube viewers in the United States 2018-2022 16
YouTube usage penetration in the United States 2020, by age group 17
YouTube usage penetration in the United States 2020, by gender 18
Social media usage in the United States 2019, by device 19
U.S. YouTube usage reasons 2019 20
YouTube usage frequency in the United States 2020 21
Global user spending in YouTube app 2015-2019, by region 22
03 Channels and creators

YouTube: most viewed channels 2021 24
All-time most viewed YouTube channel owners 2021 25
YouTube: most subscribed channels 2021 26
YouTube: most subscribed gaming channels 2021 27
YouTube: most subscribed beauty content creators 2021 28
Table of Contents
Most popular U.S. YouTube partner channels 2021, ranked by viewers 29

Highest-paid YouTube stars 2020 30
04 Content
Hours of video uploaded to YouTube every minute 2007-2019 32
Most popular YouTube content categories 2018, by views 33
Most popular YouTube content categories 2018, by uploads 34
Most viewed YouTube videos of all time 2021 35
Average YouTube video length 2018, by category 36
Fastest viral videos based on number of views in 24 hours as of 2020 37
Fastest viral videos based on days needed to reach 100 million views 2021 38
Fastest viral videos based on days needed to reach 1 billion views 2021 39
Weekly YouTube music usage among U.S. population 2014-2019 40
Gaming video content platforms revenue worldwide 2018 41
Average number of viewers on Twitch 2020 42
Table of Contents
Unique channels on YouTube Gaming Q3 2020 43

YouTube news consumers in in the U.S. in 2019, by age 44
YouTube Live TV subscriptions in the U.S. 2020 45
YouTube Live TV subscriptions in the U.S. 2020, by age group 46
05 Marketing and advertising

Global YouTube advertising revenues 2017-2020 48
YouTube: global advertising revenues as of Q4 2020 49
YouTube: share of Google revenues 2017-2020 50
Social media platforms used by marketers worldwide 2020 51
Most influential communication platforms according to global PR professionals 2019 52
Future use of social media among marketers worldwide by platform 2020 53
YouTube: most popular brand channels 2021, by total number of video views 54
Leading U.S. YouTube advertisers in Q1 2020, by impressions 55
Most effective ad formats on YouTube worldwide 2019 56
Table of Contents
Average amount paid per influencer marketing post in the U.S. 2014-2019, by platform 57
U.S. teen and young adult favorite platforms for following influencers 2019 58
06 Community guidelines enforcement

Number of videos removed from YouTube worldwide as of Q4 2020 60
Number of videos removed from YouTube worldwide Q4 2020, by source of first detection 61
Share of videos removed from YouTube worldwide Q4 2020, by views 62
Share of videos removed from YouTube worldwide Q4 2020, by reason 63
Number of videos removed from YouTube worldwide Q4 2020, by country 64
Number of video comments removed from YouTube worldwide as of Q4 2020 65
Distribution of video comments removed from YouTube worldwide Q4 2020, by reason 66
YOUTUBE
Online and mobile video platforms

Leading online video platforms in the United States in November 2018, based on reach
U.S. user reach of leading video platforms 2018
Share of respondents
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
YouTube 90%
Facebook 60%
Instagram 35%
Twitter 21%
Snapchat 18%
CNN 17%
Fox News 16%
BBC 12%
MSNBC 10%
Vimeo 9%
The New York Times 8%
Twitch 8%
Dailymotion 6%
Other news sites 6%
Other social media 5%
Note(s): United States; November 12 to November 28, 2018; 18 years and older; 1,887 respondents; excludes streaming content
Further information regarding this statistic can be found on page 68.
2 Source(s): AudienceProject; ID 266201 Online and mobile video platforms
Most popular online video properties in the United States as of January 2021, ranked by unique viewers (in millions)
Leading U.S. video properties 2021, by unique viewers
Unique viewers in millions
0 50 100 150 200 250
Google Sites 204.88
Verizon Media 71.3
Microsoft Sites 54.38
Amazon Sites 52.3
Facebook 47.6
ViacomCBS Digital 45.95
WarnerMedia 45.45
The Walt Disney Company 42.45
Comcast NBCUniversal 42.44
UPROXX 41.44
Note(s): United States; January 2021; desktop home and work locations, content videos only (excluding ad videos)
3 Source(s): comScore; ID 265924 Online and mobile video platforms
Leading music and audio apps in the Google Play Store worldwide in January 2021, by number of downloads (in
millions)
Leading Android music apps worldwide 2021, by downloads
Number of downloads in millions
0 1 2 3 4 5 6 7 8 9 10
Spotify: Listen to new music and play podcasts 8.86
StarMaker: Sing free Karaoke, Record music videos 8.1
YouTube Music - Stream Songs & Music Videos 5.21
Resso 4.09
Music Player - MP3 Player, Audio Player 3.97
Wynk Music- New MP3 Hindi Tamil Song & Podcast App 3.59
Free Music Downloader - Mp3 download music 3.36
Shazam: Discover songs & lyrics in seconds 3.02
Music Player by Lark Player - for Music & Youtube 2.76
Music Player - MP3 Player 2.64
Note(s): Worldwide; January 2021; based on downloads to devices worldwide

4 Source(s): Airnow; ID 691256 Online and mobile video platforms
Leading music apps in the Apple App Store worldwide in January 2021, by number of downloads
Leading iPhone music apps worldwide 2021, by downloads
Number of downloads
0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 4,000,000 4,500,000 5,000,000
Spotify - Music and Podcasts 4,342,536
Shazam 1,571,680
YouTube Music 1,464,263
Netease Cloud Music 1,212,653
SoundCloud - Music & Audio 1,197,604
Amazon Music 1,182,409
QQ Music 1,174,240
Cool Dog Music 1,063,479
Pokekara 1,041,763
GarageBand 712,481
Note(s): Worldwide; January 2021; iPhone apps only, excluding iPad apps
Leading music apps in the Apple App Store in the United States in January 2021, by number of downloads (in 1,000s)
Leading iPhone music apps in the U.S. 2021, by downloads
Number of downloads in thousands
0 200 400 600 800 1,000 1,200
Spotify: Music and podcasts 1,096.96
SoundCloud - Music & Audio 493.16
Pandora: Music & Podcasts 486.32
YouTube Music 419.82
Musi - Simple Music Streaming 419.29
Amazon Music: Songs & Podcasts 302.96
Shazam: Music Discovery 266.7
iHeart: Radio, Music, Podcasts 208.75
Audiomack-New Music, Save Data 190.9
Ringtones for iPhone! 147.52
Note(s): United States; January 2021; iPhone apps only, excluding iPad apps
Leading entertainment apps in the Apple App Store worldwide in January 2021, by revenue (in million U.S. dollars)
Leading iPhone entertainment apps worldwide 2021, by revenue
Revenue in million U.S. dollars
0 2 4 6 8 10 12 14 16 18 20
Disney+ 18.16
Tencent Video 16.03
QIYI Video 12.98
Youku Video 9.84
Netflix 8.28
Mango TV 6.5
AbemaTV 6.18
HBO NOW 5.87
Xinyue Club / Tencent Joy Club 5.75
Hulu 5.7
Leading entertainment apps in the Apple App Store in the United States in September 2020, by revenue (in million
U.S. dollars)
Leading iPhone entertainment apps in the U.S. 2020, by revenue
0 2 4 6 8 10 12 14 16 18 20
Disney+ 18.33
Hulu: Stream movies & TV shows 5.91
Netflix 4.74
HBO Max: Stream TV & Movies 3.36
TikTok - Trends Start Here 2.36
STARZ 2.02
Crunchyroll 1.38
Amazon Prime Video 1.01
WEBTOON: Comics 0.88
BET+ 0.81
Note(s): United States; September 2020; iPhone apps only, excluding iPad apps
Leading music apps in the Apple App Store worldwide in January 2021, by revenue (in million U.S. dollars)
Leading iPhone music apps worldwide 2021, by revenue
0 2 4 6 8 10 12
QQ Music 10
Netease Cloud Music 7.73
Pandora: Music & Podcasts 6.92
YouTube Music 6.46
Cool Dog Music 5.01
LINE MUSIC 4.74
Amazon Music 3.86
Deezer Music 3.16
SoundCloud - Music & Audio 1.78
Smule - The #1 Singing App 1.52
Leading music apps in the Apple App Store in the United States in January 2021, by revenue (in 1,000 U.S. dollars)
Leading iPhone music apps in the U.S. 2021, by revenue
Revenue in thousand U.S. dollars
0 2,000 4,000 6,000 8,000 10,000 12,000
Pandora - Streaming Music, Radio & Podcasts 10,133.94
iHeartRadio: Radio, Podcasts & Music On Demand 790.81
Smule: Social Karaoke Singing 244.09
TuneIn Radio: Live News, Sports & Music Stations 214.37
Ultimate Guitar: Chords & Tabs 204.11
StarMaker: Sing free Karaoke, Record music videos 145.91
Rap Fame - Rap Music Studio with beats & vocal FX 116.84
Stitcher - Podcast Player 101.47
Spoon | Audio Live Streaming & Podcast Platform 96.47
edjing Mix - Free Music DJ app 88.7
Note(s): United States; January 2021; iPhone apps only, excluding iPad apps
U.S. customer satisfaction with social media in 2020 (index score)
ACSI - U.S. customer satisfaction with social media 2020
ACSI score (100-point scale)
0 10 20 30 40 50 60 70 80 90
Pinterest 77
YouTube 75
Wikipedia 75
Snapchat 72
Instagram 71
Twitter 68
LinkedIn 67
Tumblr 66
Facebook 64
Note(s): United States; July 2019 to June 2020; 16,487 respondents

11 Source(s): ACSI; ID 236726 Online and mobile video platforms
YOUTUBE
Usage
Number of monthly logged-in YouTube viewers worldwide as of May 2019 (in billions)
Global logged-in YouTube viewers per month 2017-2019
2.5
2
2.0
1.8
Monthly logged-in viewers in billions
1.5
1.5
1.0
0.5
0.0
Jun '17 May '18 May '19
Note(s): Worldwide; June 2017 to May 2019

13 Source(s): YouTube; CNET; ID 859829 Usage
Number of YouTube users worldwide from 2016 to 2021 (in billions)
Global number of YouTube viewers 2016-2021
2.0
1.86
1.78
1.8
1.68
1.58
1.6
1.47
1.4 1.35
Number of users in bllions
1.2
1.0
0.8
0.6
0.4
0.2
0.0
2016 2017 2018* 2019* 2020* 2021*
Note(s): Worldwide; 2016 to 2017

14 Source(s): eMarketer; ExchangeWire; ID 805656 Usage
Annual growth of YouTube users worldwide from 2016 to 2021
Global YouTube user growth 2016-2021
14%
13%
12%
10%
9.2%
Year-on-year growth
8% 7.5%
6.6%
6% 5.6%
4.9%
4%
2%
0%
2016 2017 2018* 2019* 2020* 2021*
Note(s): Worldwide; 2016 to 2017

15 Source(s): eMarketer; MediaPost; ID 805671 Usage
Number of YouTube viewers in the United States from 2018 to 2022 (in millions)
YouTube viewers in the United States 2018-2022
250
205.9 210
201.6
197
200 192
Number of viewers in millions
150
100
50
0
2018 2019* 2020* 2021* 2022*
Note(s): United States; 2018

16 Source(s): eMarketer; ID 469152 Usage
Percentage of U.S. internet users who use YouTube as of 3rd quarter 2020, by age group
YouTube usage penetration in the United States 2020, by age group
90%
80% 77% 77%

73%
70%
70% 67%
60%
50%
Reach
40%
30%
20%
10%
0%
15-25 years 26-35 years 36-45 years 46-55 years 56+ years
Note(s): United States; Q3 2020; 15 years and older

17 Source(s): AudienceProject; ID 296227 Usage
Percentage of U.S. internet users who use YouTube as of 3rd quarter 2020, by gender
YouTube usage penetration in the United States 2020, by gender
80%
72% 72%
70%
60%
50%
40%
Reach
30%
20%
10%
0%
Male Female
Note(s): United States; Q3 2020; 15 years and older

Share of social media users in the United States who access social networks via select digital devices as of 3rd
quarter 2019
Social media usage in the United States 2019, by device
Facebook Instagram LinkedIn Periscope Pinterest Reddit Snapchat Tumblr Twitter
Computer 60% 32% 76% 32% 59% 62% 12% 48% 49%
Tablet 31% 24% 25% 35% 36% 28% 13% 33% 29%
Mobile 76% 83% 54% 70% 66% 67% 87% 59% 75%
TV 2% 2% 1% 0% 1% 1% 2% 1% 2%
Connected TV box 2% 1% 1% 0% 1% 1% 0% 2% 1%
Video game console 2% 1% 1% 0% 0% 2% 1% 1% 2%
Smartwatch 1% 1% 1% 0% 1% 1% 1% 3% 3%
Note(s): United States; Q3 2019; 15 years and older; 2,100 respondents; among users of the respective social network
Leading YouTube usage reasons according to users in the United States as of 3rd quarter 2019
U.S. YouTube usage reasons 2019
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
To get entertainment 82%
To get news 23%
To follow brands / companies 18%
Other purposes 13%
To keep contact with friends and family 8%
To strengthen professional network 7%
Note(s): United States; Q3 2019; 15 years and older; 2,100 respondents; among YouTube users
Frequency of YouTube use in the United States as of 3rd quarter 2020
YouTube usage frequency in the United States 2020
120%
100% 98%
92%
80%
62%
60%
40%
20%
0%
Daily Weekly Monthly
Note(s): United States; Q3 2020; 15 years and older; among YouTube users
Worldwide user spending in the YouTube mobile app from 2015 to 2019, by region (in million U.S. dollars)
Global user spending in YouTube app 2015-2019, by region
United States Other countries
600
500
181.7
User spending in million U.S. dollars
400
300
53.8
200 381.8
11.1 223.4
100
1.6 103.9
47.6
0 0
1.8
2015 2016 2017 2018 2019
Note(s): Worldwide; 2015 to 2019 YTD

22 Source(s): Sensor Tower; ID 1083941 Usage
YOUTUBE
Channels and creators

Most viewed YouTube channels worldwide in January 2021, by monthly views (in billions)
YouTube: most viewed channels 2021
Monthly views in billions
0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0
T-Series 3.75
Cocomelon - Nursery Rhymes 3.14
SET India 2.55
Kids Diana Show 2.2
Sony SAB 2.02
Like Nastya 1.88
Vlad and Niki 1.81
Zee TV 1.53
Colors TV 1.48
Toys and Colors 1.23
Note(s): Worldwide; January 2021

24 Source(s): Social Blade; YouTube; ID 373729 Channels and creators
Most viewed YouTube channel owners of all time as of February 2021, by views (in billions)
All-time most viewed YouTube channel owners 2021
All-time channel views in billions
0 20 40 60 80 100 120 140 160
T-Series 147.23
Cocomelon - Nursery Rhymes 96.55
SET India 81.56
WWE 56.17
Like Nastya 54.57
Kids Diana Show 52.99
Movieclips 49.58
Sony SAB 49.11
Ryan's World 45.96
Vlad and Niki 45.15
Note(s): Worldwide; February 2021

25 Source(s): YouTube; Social Blade; ID 373753 Channels and creators
Most popular YouTube channels as of February 2021, ranked by number of subscribers (in millions)
YouTube: most subscribed channels 2021
Number of subscribers in millions
0 20 40 60 80 100 120 140 160 180 200
T-Series 176
YouTube Movies 133
Music 114
PewDiePie 109
Cocomelon - Nursey Rhymes 107
SET India 98.9
Gaming 88.3
Sporte 75.8
Kids Diana Show 74.9
WWE 74.6
Note(s): Worldwide; February 2021; excluding YouTube category channels such as Music, Gaming, or YouTube Spotlight
26 Source(s): Google; Social Blade; ID 277758 Channels and creators
Most popular YouTube gaming channels as of March 2021, ranked by number of subscribers (in millions)
YouTube: most subscribed gaming channels 2021
0 20 40 60 80 100 120
PewDiePie 109
JuegaGerman 43.2
Fernanfloo 40.7
VEGETTA777 32.1
Markiplier 28.6
jacksepticeye 26.5
VanossGaming 25.5
DanTDM 24.7
Ninja 24.2
The Donato 23.3
Note(s): Worldwide; as of March 2021

27 Source(s): Google; Social Blade; ID 453461 Channels and creators
Most popular YouTube beauty and style channels as of January 2021, ranked by number of subscribers (in millions)
YouTube: most subscribed beauty content creators 2021
0 5 10 15 20 25 30
Yuya 24.6
jeffreestar 16.7
Musas 15
NikkieTutorials 13.8
Zoella 11.1
SaraBeautyCorner 10.6
Tati Westbrook 9
Michelle Phan 8.85
grav3yardgirl 8.25
Carli Bybel 6.15
Note(s): Worldwide; January 2021; YouTube cateogory: how to and & style
28 Source(s): Social Blade; YouTube; ID 627448 Channels and creators
Most popular YouTube partner channels in the United States in January 2021, ranked by unique viewers (in millions)
Most popular U.S. YouTube partner channels 2021, ranked by viewers
Unique viewers in millions
0 5 10 15 20 25 30 35 40 45 50
UMG @ YouTube 45.77
BroadbandTV @ YouTube 40
Warner Music @ YouTube 39.82

YouTube partner channel
VEVO @ YouTube 36.87
SonyBMG @ YouTube 35.92
Studio71 @ YouTube 25.33
Fullscreen @ YouTube 24.14
The Orchard @ YouTube 19.62
ZEFR @ YouTube 17.84
Create Music @ YouTube 13.61
Note(s): United States; January 2021; desktop online video; excluding ad videos
29 Source(s): comScore; ID 200613 Channels and creators
Estimated annual earnings of selected YouTube channel creators as of June 2020 (in million U.S. dollars)
Highest-paid YouTube stars 2020
Annual earnings in million U.S. dollars
0 5 10 15 20 25 30 35
Ryan Kaji 29.5
Mr. Beast (Jimmy Donaldson) 24
Dude Perfect 23
Rhett and Link 20
Markiplier (Mark Fischbach) 19.5
Preston Arsement 19
Nastya (Anastasia Radzinskaya) 18.5
Blippi (Stevin John) 17
David Dobrik 15.5
Jeffree Star 15
Note(s): Worldwide; year ending June 1, 2020

30 Source(s): Forbes; ID 373772 Channels and creators
YOUTUBE
Content
Hours of video uploaded to YouTube every minute as of May 2019
Hours of video uploaded to YouTube every minute 2007-2019
600
500
500
400
400
Hours of video
300
300
200
100
100 72
60
48
35
15 20 24
6
0
Jun '07 Jan '09 May '09 Mar '10 Nov '10 May '11 Jan '12 May '12 May '13 Nov '14 Jul '15 May '19
Note(s): Worldwide; June 2007 to May 2019

32 Source(s): YouTube; Tubefilter; ID 259477 Content
Distribution of total YouTube video views worldwide as of December 2018, by category
Most popular YouTube content categories 2018, by views
Percent of total views
0% 5% 10% 15% 20% 25% 30%
Entertainment 25%
Music 20%
People and blogs 19%
Film and animation 7%
Gaming 7%
Other 22%
Note(s): Worldwide; December 31, 2018; publicly available videos

33 Source(s): Pex; Medium; ID 1026885 Content
Distribution of total YouTube video content worldwide as of December 2018, by category
Most popular YouTube content categories 2018, by uploads
Percent of total content
0% 5% 10% 15% 20% 25% 30% 35%
Entertainment 10%
Music 5%
People and blogs 32%
Film and animation 6%
Gaming 31%
Other 17%

34 Source(s): Pex; Medium; ID 1026914 Content
Most popular YouTube videos based on total global views as of February 2021 (in billions)
Most viewed YouTube videos of all time 2021
Number of views in billions
0 1 2 3 4 5 6 7 8 9
7.91
7.2
; 5.18
4.96
; 4.77
4.41
; 4.09
3.97
; 3.69
3.64
; 0
0
; 0
0
; 0
0
; 0
0
; 0
0

35 Source(s): YouTube; Wikipedia; ID 249396 Content
Average YouTube video length as of December 2018, by category (in minutes)
Average YouTube video length 2018, by category
30
24.7
25
20 19.2
Average length in minutes
15
12.9
11.7
10 9.5
8.4
6.8
0
Gaming Film and animation Entertainment Total Other People and blogs Music

36 Source(s): Pex; Rain News; ID 1026923 Content
Fastest viral videos as of August 2020, based on number of views in 24 hours after upload (in millions)
Fastest viral videos based on number of views in 24 hours as of 2020
Views generated in 24 hours post-release in millions
0 50 100 150 200 250

Facebook: Rings - Hidden Camera Prank 200
101.1
86.3
74.6
YouTube: Blackpink - 65.2
56.7
55.4
50
46.5
45
YouTube: Taylor Swift - 43.8
43.2
42.1
42
38.9
0
YouTube: Ariana Grande - 0
0
0
0
YouTube: BTS - 0
0
; 0
0
0
0
YouTube: BTS - 0
0
0
0
0
0
YouTube: Twice - 0
0
0
0
YouTube: Rewind: The Ultimate 2016 Challenge 0
Note(s): Worldwide; August 23, 2020; excluding movie trailers

37 Source(s): YouTube; Vevo; Facebook; Wikipedia; ID 478082 Content
Fastest viral videos to reach 100 million YouTube streams as of February 2021 (in days)
Fastest viral videos based on days needed to reach 100 million views 2021
Days needed to reach 100 million views
0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0
BTS () 'Dynamite' Official MV 1
BLACKPINK - 'How You Like That' M/V 1.4
BTS - (Boy With Luv) feat. Halsey - Official MV 1.6
BLACKPINK - 'Ice Cream (with Selena Gomez)' M/V 1.7
BLACKPINK - 'Kill This Love' M/V 2.6
PSY - GENTLEMAN M/V 2.8
BLACKPINK - 'Lovesick Girls' M/V 3.1
6IX9INE- GOOBA (Official Music Video) 3.1
Taylor Swift - ME! (feat. Brendon Urie of Panic! at the Disco) 3.4
Ariana Grande - thank u, next 3.4
Note(s): Worldwide; 2021; YouTube / VEVO

38 Source(s): YouTube; Kworb.net; ID 220391 Content
Fastest viral videos to reach 1 billion YouTube streams as of February 2021 (in days)
Fastest viral videos based on days needed to reach 1 billion views 2021
Days needed to reach 1 billion views
0 20 40 60 80 100 120 140 160
Adele - Hello (Oct '15) 87.4
Luis Fonsi - Despacito ft. Daddy Yankee (Jan '17) 96.5
Ed Sheeran - Shape of You [Official Video] (Jan '17) 97.4

Artist: Song (release date)
J Balvin, Willy William - Mi Gente (Official Video) (Jun '17) 102.7
Luis Fonsi, Demi Lovato - Échame La Culpa (Video Oficial) (Nov '17) 110.7
DJ Snake - Taki Taki ft. Selena Gomez, Ozuna, Cardi B (Oct '18) 115.1
Casper, Nio García, Darell, Nicky Jam, Bad Bunny, Ozuna - Te Bote Remix (Video Oficial) (Apr '18) 119
Nicky Jam x J. Balvin - X (EQUIS) | Video Oficial | Prod. Afro Bros & Jeon (Mar '18) 124.9
Maroon 5 - Girls Like You ft. Cardi B (May '18) 129
Justin Bieber - Sorry (PURPOSE : The Movement) (Oct '15) 136.2

39 Source(s): YouTube; Kworb.net; ID 733295 Content
Weekly YouTube music usage among the population in the United States from 2014 to 2019
Weekly YouTube music usage among U.S. population 2014-2019
60%
50%
50%
46%
43% 43%
41%
40%
Percentage of population
33%
30%
20%
10%
0%
2014 2015 2016 2017 2018 2019
Note(s): United States; 2014 to 2019; 12 years and older

40 Source(s): Rain News; Triton Digital; Edison Research; ID 986769 Content
Revenue of leading platforms for viewing gaming video content worldwide in 2018 (in billion U.S. dollars)
Gaming video content platforms revenue worldwide 2018
3.0
2.5 2.4
Revenue in billion U.S. dollars
2.0
1.6
1.5
1.2
1.0
0.5
0.0
Twitch YouTube Other
Note(s): Worldwide; 2018; figures are estimates

41 Source(s): SuperData Research; ID 820024 Content
Average number of concurrent viewers on Twitch from 2nd quarter 2018 to 4th quarter 2020 (in millions)
Average number of viewers on Twitch 2020
3.0
2.5
2.5
2.34
Average number of viewers in millions
2.15
2.0
1.44
1.5
1.27 1.27 1.27
1.21
1.16
1.11
1.04
1.0
0.5
2018 Q2 2018 Q3 2018 Q4 2019 Q1 2019 Q2 2019 Q3 2019 Q4 2020 Q1 2020 Q2 2020 Q3 2020 Q4
Note(s): Worldwide; Q2 2018 to Q4 2020

42 Source(s): Streamlabs; ID 761122 Content
Numbers of unique channels on YouTube Gaming Live worldwide from 1st quarter 2019 to 3rd quarter 2020 (in
millions)
Unique channels on YouTube Gaming Q3 2020
1.4
1.23
1.18
1.2
1.06
1.0 0.93 0.91

Unique channels in millions
0.88 0.86
0.8
0.6
0.4
0.2
0.0
Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020

43 Source(s): Streamlabs; ID 1076891 Content
Distribution of YouTube news consumers in the United States as of July 2019, by age
YouTube news consumers in in the U.S. in 2019, by age
40%
37%
35%
30%
30%
25%
21%
20%
15%
12%
10%
5%
0%
18-29 30-49 50-64 65+
Note(s):July 8 to 21, 2019; 18 years and older

44 Source(s): Pew Research Center; ID 290680 Content
Share of adults with a YouTube Live TV subscription in the United States as of March 2020
YouTube Live TV subscriptions in the U.S. 2020
70%
65%
60%
50%
40%
30%
21%
20%
10%
6% 5%
2%
0%
I currently subscribe I currently share a password on I have subscribed in the past, I have heard of this, but have I have never heard of this
this account but not now never subscribed
Note(s): United States; March 27 to 29, 2020; 18 years and older; 2,200 respondents
45 Source(s): Morning Consult; The Hollywood Reporter; ID 742177 Content
Share of adults with a YouTube Live TV subscription in the United States as of March 2020, by age group
YouTube Live TV subscriptions in the U.S. 2020, by age group
I currently subscribe I currently share a password on this account I have subscribed in the past, but not now
I have heard of this, but have never subscribed I have never heard of this
120%
100%
19% 21% 15%
21%
30%
80%
60%
63% 63% 69%
69%
40% 64%
20%
8% 6% 6%
3% 2% 2% 4%
8% 9% 8% 2% 2%
1%
0% 4% 3%
18 to 29 years 30 to 44 years 45 to 54 years 55 to 64 years 65 years and older
Note(s): United States; March 27 to 29, 2020; 18 years and older; 2,200 respondents
46 Source(s): Morning Consult; The Hollywood Reporter; ID 742180 Content
YOUTUBE
Marketing and advertising

Worldwide advertising revenues of YouTube from 2017 to 2020 (in million U.S. dollars)
Global YouTube advertising revenues 2017-2020
25,000
19,772
20,000
Ad revenues in million U.S. dollars
15,149
15,000
11,155
10,000
8,150
5,000
0
2017 2018 2019 2020
Note(s): Worldwide; 2017 to 2020; YouTube non-advertising revenues are included in Google other revenues
48 Source(s): Alphabet; YouTube; ID 289658 Marketing and advertising
Worldwide advertising revenues of YouTube as of 4th quarter 2020 (in million U.S. dollars)
YouTube: global advertising revenues as of Q4 2020
8,000
6,885
7,000
6,000
Gross revenues in billion U.S. dollars
5,037
5,000 4,717
4,038
4,000 3,804 3,812
3,605 3,603
3,025
3,000
2,000
1,000
0
Q4 '18 Q1 '19 Q2 '19 Q3 '19 Q4 '19 Q1 '20 Q2 '20 Q3 '20 Q4 '20
Note(s): Worldwide; Q4 2018 to Q4 2020; YouTube non-advertising revenues are included in Google other revenues
49 Source(s): YouTube; Alphabet; ID 289657 Marketing and advertising
YouTube's advertising revenues as percentage of Google's global revenues from 2017 to 2020
YouTube: share of Google revenues 2017-2020
12%
10.9%
10% 9.4%
8.1%
8%
7.3%
6%
Share
4%
2%
0%
2017 2018 2019 2020
Note(s): Worldwide; 2017 to 2020; excluding YouTube non-advertising revenues

50 Source(s): Alphabet; Google; ID 289659 Marketing and advertising
Leading social media platforms used by marketers worldwide as of January 2020
Social media platforms used by marketers worldwide 2020
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Facebook 94%
Instagram 76%
LinkedIn 59%
Twitter 53%
YouTube 53%
Pinterest 25%
Messenger bots 13%
Snapchat 5%
TikTok 5%
Note(s): Worldwide; January 2020; 5,243 respondents; marketers

51 Source(s): Social Media Examiner; ID 259379 Marketing and advertising
Leading digital communication platforms believed to enhance future communications according to public relations
(PR) agency professionals worldwide as of February 2019
Most influential communication platforms according to global PR professionals 2019
0% 10% 20% 30% 40% 50% 60%
YouTube 48%
Instagram 46%
Google 42%
LinkedIn 35%
Twitter 31%
Facebook 30%
WhatsApp 14%
WeChat 6%
Medium 5%
Other 5%
Reddit 4%
Weibo 4%
Snapchat 3%
Note(s): Worldwide; January 7 to February 15, 2019; 1,563 respondents; among PR professionals
52 Source(s): University of Southern California (Annenberg Center for Public Relations); The Holmes Report; ID 1057871 Marketing and advertising
Planned changes in future use of selected social media for marketing purposes worldwide as of January 2020
Future use of social media among marketers worldwide by platform 2020
Increase Stay the same Decrease No plans to utilize
0% 20% 40% 60% 80% 100% 120%
Instagram
Youtube
LinkedIn
Facebook
Twitter
Pinterest
Messenger bots
TikTok
Snapchat
Note(s): Worldwide; January 2020; 5,243 respondents; marketers

53 Source(s): Social Media Examiner; ID 258974 Marketing and advertising
Most popular YouTube brand channels as of March 2021, ranked by total number of video views (in billions)
YouTube: most popular brand channels 2021, by total number of video views
Total uploaded video views in billions
0 2 4 6 8 10 12
LEGO 10.04
Vat19 5.84
IDJVideos.TV 4.49
Angry Birds 4.46
Kids TV HD EggVideos.com 4.25
ÔNG TÂY PROMOTION OFFICIAL 3.38
Coca-Cola 3.28
Oddbods - Official Channel 3.22
My Little Pony Official 2.85
MundoBitaVEVO 2.52
Note(s): Worldwide; March 2021; all-time cumulative views

54 Source(s): YouTube; Socialbakers; ID 277765 Marketing and advertising
Leading YouTube advertisers in the United States in 1st quarter 2020, by number of impressions (in millions)
Leading U.S. YouTube advertisers in Q1 2020, by impressions
Number of impressions in millions
0 500 1,000 1,500 2,000 2,500
Apple Inc. 2,316.37
TurboTax 1,985.49
Expedia, Inc. 1,975.28
Geico 1,137.96
Disney 847.07
Mike Bloomberg 2020 Inc 760.79
Procter & Gamble 722.95
Starz Entertainment, LLC 690.44
The Motley Fool 685.18
Carvana 624.81
Note(s): United States; Q1 2020; includes mobile (limited capture) and desktop
55 Source(s): Pathmatics; ID 1094368 Marketing and advertising
Most effective advertising formats on YouTube according to marketing professionals worldwide as of May 2019
Most effective ad formats on YouTube worldwide 2019
35%
30% 29%
25%
20%
15%
10%
10%
7%
5%
3% 3%
1%
0%
Pre-roll (skippable) video Display ads Non-skippable ads Bumper ads Overlay ads Skippable video
ads ads/sponsored cards*
Note(s): Worldwide; May 2019

56 Source(s): Hanapin; ID 1102764 Marketing and advertising
Average cost paid per influencer marketing post in the United States from 2014 to 2019, by platform (in U.S. dollars)
Average amount paid per influencer marketing post in the U.S. 2014-2019, by platform
Twitter status Facebook status Blog post Instagram photo YouTube video
9,000
8,000
7,000
6,000
Cost in U.S. dollars
5,000
4,000
3,000
2,000
1,000
0
2014 2015 2016 2017 2018 2019
Note(s): United States; 2014 to 2019; on IZEA platform only; broader industry metrics may vary
57 Source(s): Izea; ID 1092706 Marketing and advertising
Favorite sites and platforms used to follow influencers according to Gen Z and Millennial internet users in the United
States as of September 2019
U.S. teen and young adult favorite platforms for following influencers 2019
Gen Z men Gen Z women Millennial men Millennial women
YouTube 53% 42% 41% 27%
Instagram 34% 43% 25% 40%
Snapchat 5% 3% 2% 2%
Twitter 3% 2% 7% 2%
Facebook 1% 3% 19% 26%
TikTok 1% 3% 1% 1%
Twitch 0% 0% 4% 0%
Note(s): United States; September 2019; 13 to 38 years; 2,200 respondents

58 Source(s): Morning Consult; ID 1092560 Marketing and advertising
YOUTUBE
Community guidelines enforcement

Number of videos removed from YouTube worldwide from 4th quarter 2017 to 4th quarter 2020
Number of videos removed from YouTube worldwide as of Q4 2020
Incl. automated flagging Excl. automated flagging
12,000,000
10,000,000
Number of removed videos
8,000,000
6,000,000
4,000,000
2,000,000
0
Q4 2017 Q1 2018 Q2 2018 Q3 2018 Q4 2018 Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020 Q4 2020

60 Source(s): Google; ID 1132890 Community guidelines enforcement
Number of videos removed from YouTube worldwide from 1st quarter 2019 to 4th quarter 2020, by source of first
detection
Number of videos removed from YouTube worldwide Q4 2020, by source of first detection
Automated flagging Individual Trusted Flagger User NGO Government agency
12,000,000
10,000,000
8,000,000
6,000,000
4,000,000
2,000,000
0
Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020 Q4 2020
Note(s): Worldwide; Q1 2019 to Q4 2020; including automated flagging

Distribution of videos removed from YouTube worldwide from 1st quarter to 4th quarter of 2020, by number of views
Share of videos removed from YouTube worldwide Q4 2020, by views
0 views 1-10 views >10 views
60%
49.9%
50%
42% 42.6%
40%
Share of removed videos
35.9% 35.9%
33.7% 33.8%
30% 27.4% 28.2%

24.3% 23.6%
22.7%
20%
10%
0%
Q1 2020 Q2 2020 Q3 2020 Q4 2020
Note(s): Worldwide; Q1 to Q4 2020; all detection sources

Distribution of videos removed from YouTube worldwide from 2nd quarter 2019 to 4th quarter 2020, by reason
Share of videos removed from YouTube worldwide Q4 2020, by reason
Spam, misleading and scams Child safety Nudity or sexual

Violent or graphic Harmful or dangerous Promotion of violence and violent extremism
Hateful or abusive Other Harassment and cyberbullying
120%
100%
Share of removed videos
80%
60%
40%
20%
0%
Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020 Q4 2020

Number of videos removed from YouTube worldwide during 4th quarter of 2020, by country
Number of videos removed from YouTube worldwide Q4 2020, by country
0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000 1,800,000 2,000,000
India 1,758,094
United States 1,148,976
Brazil 865,420
Indonesia 820,786
Russia 294,929
Turkey 272,124
Irak 247,472
Pakistan 233,576
Philippines 193,589
Vietnam 191,732
Note(s): Worldwide; Q4 2020; country/region is based on IP address at time of video upload

Number of YouTube video comments removed worldwide from 3rd quarter 2018 to 4th quarter 2020 (in millions)
Number of video comments removed from YouTube worldwide as of Q4 2020
2,500
2,132.37
2,000
Number of removed comments in millions
1,500
1,140.28
1,000 906.2
693.58
537.76 516.89 540.2
500
278.28
166.37 189.79
0
Q3 2018 Q4 2018 Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020 Q4 2020

Distribution of removed YouTube comments worldwide as of 4th quarter 2020, by removal reason
Distribution of video comments removed from YouTube worldwide Q4 2020, by reason
60%
50.8%
50%
Share of removed comments
40%
30% 28.9%
20%
15.1%
10%
5.1%
0%
Spam, misleading and scams Child safety Harassment and cyberbullying Hateful or abusive
Note(s): Worldwide; Q4 2020

YOUTUBE
References
Leading online video platforms in the United States in November 2018, based on reach
U.S. user reach of leading video platforms 2018
Description
Source and methodology information
During a November 2018 survey, it was found that 90 percent of internet users in the United States accessed
Source(s) AudienceProject YouTube to watch online video. Facebook was ranked second with a 60 percent market reach. In the United
States, 85 percent of online users watch online video on a weekly basis . Online video in the United States
Conducted by AudienceProject Online video is one of the most popular digital activities in the United States. In November 2018, 49 percent of
respondents of an online survey stated that they watched more online video compared to last year . The growth
Survey period November 12 to November 28, 2018 in video consumption is connected to an increasing volume of available content (from free platforms such as
YouTube to subscription video on demand services like Netflix), as well as a growing video audience on devices
Region(s) United States other than desktop PCs. In 2018, 62 percent of U.S. online audiences used a smartphone to watch online video ,
ahead of 55 percent who used desktop computers. Most video services are available as mobile apps, and
Number of respondents 1,887 consoles and smart devices like the Google Chromecast enable online users to stream online video directly to
their TVs. The most popular video app in the United States is YouTube , with a mobile audience reach of over
Age group 18 years and older
153 million users. Netflix, Hulu and Amazon Prime Video also rank among the most downloaded entertainment
apps among U.S. iPhone audiences .
Special characteristics excludes streaming content
Published by AudienceProject
Publication date January 2019
Original source Insights 2019 - Traditional TV, online video & streaming, page 27
Website URL visit the website
Notes: Total survey n=16,000 panelists from Nordic, German, UK and US panels Data
is based on platforms that are used by respondents who have watched online
video within the last week Original question: "Which platforms to Americans
use to watch online video?"
Back to statistic
68 References
Most popular online video properties in the United States as of January 2021, ranked by unique viewers (in millions)
Leading U.S. video properties 2021, by unique viewers
Description
In January 2021, Google Sites (which include YouTube) were the most popular online video property in the
Source(s) comScore United States, having accumulated over 204.8 million unique video viewers during the measured period. The
most popular YouTube partner channels have millions of unique viewers themselves. UMG @ YouTube was the
Conducted by comScore most popular partner channel with nearly 45.8 million unique viewers during that month.
Survey period January 2021
Region(s) United States
Number of respondents n.a.
Age group n.a.
Special characteristics desktop home and work locations, content videos only (excluding ad
videos)
Published by comScore
Publication date March 2021
Original source comscore.com
Notes: A video is defined as any streamed segment of audiovisual content, including

both progressive downloads and live streams. Video views are inclusive of both
user-initiated and auto-played videos that are viewed for longer than 3
seconds.
Back to statistic
69 References
Leading music and audio apps in the Google Play Store worldwide in January 2021, by number of downloads (in
millions)
Leading Android music apps worldwide 2021, by downloads
Description
In January 2021, Spotify was the most-downloaded music and audio app in the Google Play Store worldwide.
Source(s) Airnow The streaming service generated nearly 8.86 million downloads from Android users. The Starmaker karaoke app
was the second-most popular music and audio app with approximately 8.1 million downloads from global users.
Conducted by Airnow
Region(s) Worldwide
Age group n.a.
Special characteristics based on downloads to devices worldwide
Published by Airnow
Publication date February 2021
Original source airnowplc.com
Notes: Figures were rounded.
Back to statistic
70 References
Leading music apps in the Apple App Store worldwide in January 2021, by number of downloads
Leading iPhone music apps worldwide 2021, by downloads
Description
In January 2021, Spotify was the most-downloaded music app for iPhone in the Apple App Store worldwide. The
Source(s) Airnow streaming service generated 4.3 million downloads from iPhone users. Shazam was the second-most popular
music app with approximately 1.57 million downloads from global users.
Conducted by Airnow
Region(s) Worldwide
Age group n.a.
Special characteristics iPhone apps only, excluding iPad apps
Published by Airnow
Notes: n.a.
Back to statistic
71 References
Leading music apps in the Apple App Store in the United States in January 2021, by number of downloads (in 1,000s)
Leading iPhone music apps in the U.S. 2021, by downloads
Description
In January 2021, Spotify was the most-downloaded music app for iPhone in the Apple App Store in the United
Source(s) Airnow States. The streaming service generated over one million downloads from iPhone users. SoundCloud was the
second-most popular music app with approximately 493.2 thousand downloads from U.S. users.
Conducted by Airnow
Age group n.a.
Published by Airnow
Notes: n.a.
Back to statistic
72 References
Leading entertainment apps in the Apple App Store worldwide in January 2021, by revenue (in million U.S. dollars)
Leading iPhone entertainment apps worldwide 2021, by revenue
Description
In January 2021, Disney+ was the top-grossing iPhone entertainment app in the Apple App Store worldwide. The
Source(s) Airnow streaming service generated over 18.16 million U.S. dollars in revenues from iOS users. Tencent Video was the
second-most successful entertainment app with 16.03 million U.S. dollars in revenues from global users.
Conducted by Airnow
Region(s) Worldwide
Age group n.a.
Published by Airnow
Back to statistic
73 References
Leading entertainment apps in the Apple App Store in the United States in September 2020, by revenue (in million
U.S. dollars)
Leading iPhone entertainment apps in the U.S. 2020, by revenue
Description
In September 2020, Disney+ was the top-grossing iPhone video app in the Apple App Store in the United States.
Source(s) Airnow The platform generated over 18.33 million U.S. dollars in revenues from iOS users. Hulu was the second-most
popular video app with 5.91 million U.S. dollars in revenues from U.S. users.
Conducted by Airnow
Survey period September 2020
Age group n.a.
Published by Airnow
Publication date October 2020
Back to statistic
74 References
Leading music apps in the Apple App Store worldwide in January 2021, by revenue (in million U.S. dollars)
Leading iPhone music apps worldwide 2021, by revenue
Description
In January 2021, QQ Music was the top-grossing iPhone music app in the Apple App Store worldwide. The
Source(s) Airnow streaming service generated over ten million U.S. dollars in revenues from iOS users. Netease Cloud Music was
the second-most successful music app with 7.73 million U.S. dollars in revenues from global users.
Conducted by Airnow
Region(s) Worldwide
Age group n.a.
Published by Airnow
Back to statistic
75 References
Leading music apps in the Apple App Store in the United States in January 2021, by revenue (in 1,000 U.S. dollars)
Leading iPhone music apps in the U.S. 2021, by revenue
Description
In January 2021, Pandora was the top-grossing iPhone music app in the Apple App Store in the United States.
Source(s) Airnow The streaming service generated nearly 10.1 million U.S. dollars in revenues from iOS users. iHeartRadio was
the second-most popular music app with 790.8 thousand U.S. dollars in revenues from U.S. users.
Conducted by Airnow
Age group n.a.
Published by Airnow
Back to statistic
76 References
U.S. customer satisfaction with social media in 2020 (index score)
ACSI - U.S. customer satisfaction with social media 2020
Description
This graph shows the American Customer Satisfaction Index (ACSI) of customer satisfaction with social media
Source(s) ACSI websites in 2020. Overall, Pinterest scored the highest level of customer satisfaction with 77 index points.
Facebook was ranked last with an index score rating of 64 / 100 index points.
Conducted by ACSI
Survey period July 2019 to June 2020
Number of respondents 16,487
Age group n.a.
Special characteristics n.a.
Published by ACSI
Publication date August 2020
Original source theacsi.org
Notes: Data from interviews with approximately 70,000 customers annually are used
as inputs into an econometric model to measure satisfaction with more than
200 companies in 44 industries and 10 economic sectors, as well as more
than 130 federal government departments, agencies, and websites. Results are
r [...] For more information visit our Website
Back to statistic
77 References
Number of monthly logged-in YouTube viewers worldwide as of May 2019 (in billions)
Global logged-in YouTube viewers per month 2017-2019
Description
This statistic presents the number of monthly logged-in YouTube viewers worldwide as of May 2019. During that
Source(s) YouTube; CNET month, the online video platform had 2 billion logged-in monthly viewers, up from 1.8 billion in May of the
previous year.
Conducted by YouTube
Survey period June 2017 to May 2019
Region(s) Worldwide
Age group n.a.
Published by CNET
Publication date May 2019
Original source cnet.com
Notes: 2017 data is from previous reporting
Back to statistic
78 References
Number of YouTube users worldwide from 2016 to 2021 (in billions)
Global number of YouTube viewers 2016-2021
Description
The statistic shows the number of YouTube viewers worldwide from 2016 to 2021. According to the forecast,
Source(s) eMarketer; ExchangeWire the number of online video platform viewers will amount to 1.86 billion in 2021, up from 1.47 billion in 2017.
Conducted by eMarketer
Survey period 2016 to 2017
Region(s) Worldwide
Age group n.a.
Published by eMarketer; ExchangeWire
Original source exchangewire.com
Notes: *Forecast Individuals of any age who watch via via YouTube app or website at
least once per month
Back to statistic
79 References
Annual growth of YouTube users worldwide from 2016 to 2021
Global YouTube user growth 2016-2021
Description
The statistic shows the development of YouTube audiences worldwide from 2016 to 2021. According to the
Source(s) eMarketer; MediaPost source, the number of global YouTube users grew 9.2 percent in 2017 compared to the previous year. In 2021,
the user growth rate is projected to slow to a 4.9 percent year-on-year.
Conducted by eMarketer
Region(s) Worldwide
Age group n.a.
Published by eMarketer; MediaPost
Original source mediapost.com
Notes: *Forecast Individuals of any age who watch video via YouTube app or website
at least once per month
Back to statistic
80 References
Number of YouTube viewers in the United States from 2018 to 2022 (in millions)
YouTube viewers in the United States 2018-2022
Description
The statistic shows the number of YouTube U.S. viewers from 2018 to 2022. The online video platform's
Source(s) eMarketer audience will amount to 210 million viewers in 2022, up from 192 million in 2018. As a part of Google`s multi-
brand online empire, YouTube is one of the most popular online video property worldwide. Some of the most
Conducted by eMarketer popular content categories on YouTube include music videos, gaming, comedy and beauty content. However,
not all content is created by brands, and some categories have a significantly higher share of user-generated
Survey period 2018 content.
Age group n.a.
Published by eMarketer
Publication date April 2019
Original source emarketer.com
Notes: *Forecast
Back to statistic
81 References
Percentage of U.S. internet users who use YouTube as of 3rd quarter 2020, by age group
YouTube usage penetration in the United States 2020, by age group
Description
In the third quarter of 2020, it was found that 77 percent of U.S. internet users aged 15 to 25 years accessed
Source(s) AudienceProject YouTube. YouTube in the United States With over 126 million unique monthly viewers, YouTube is by far the
most popular online video property in the United States . The platform`s mobile presence is also significant, as
Conducted by AudienceProject YouTube consistently ranks as the most popular mobile app in the United States based on audience reach . The
most popular YouTube partner channels consistently attract dozens of millions of viewers and the top YouTube
Survey period Q3 2020 partner channel in the United States as of March 2019 was music label Universal Music Group (UMG), with over
50 million unique viewers. Music on YouTube Music is one of the most popular types of content on YouTube
Region(s) United States and as of 2019, half of the U.S. population used YouTube to listen to music on a weekly basis . Music videos
frequently go viral and attract a large amount of attention upon release: it is not uncommon for popular
Number of respondents 2,000+ releases to rack up 100 million video views within a week . Korean pop phenomenon BTS currently holds the
record for the fastest viral video to reach 100 million YouTube streams. Their August 2020 release "Dynamite"
only needed one day to accomplish the feat.
Publication date September 2020
Original source Insights 2020 - Apps & social media usage in the US, UK, & Nordics, page
26
Notes: n.a.
Back to statistic
82 References
Percentage of U.S. internet users who use YouTube as of 3rd quarter 2020, by gender
YouTube usage penetration in the United States 2020, by gender
Description
According to a third quarter 2020 survey, 72 percent of male internet users in the United States used YouTube.
Source(s) AudienceProject The video platform also had a usage reach of 72 percent among female U.S. internet users. Overall, 62 percent
of U.S. YouTube users accessed the platform several on a daily basis .
Conducted by AudienceProject
Survey period Q3 2020
Number of respondents 2,000+
25
Notes: n.a.
Back to statistic
83 References
Share of social media users in the United States who access social networks via select digital devices as of 3rd
quarter 2019
Social media usage in the United States 2019, by device
Description
According to a survey of Facebook users in the United States, 76 percent of respondents stated that they
Source(s) AudienceProject accessed the social platform via mobile. During the same third quarter 2019 survey period, 41 percent of
responding U.S. YouTube users claimed that they used the video platform through a tablet device.
Special characteristics among users of the respective social network
58
Notes: n.a.
Back to statistic
84 References
Leading YouTube usage reasons according to users in the United States as of 3rd quarter 2019
U.S. YouTube usage reasons 2019
Description
This statistic presents the reasons for being on YouTube according to users in the United States as of the third
Source(s) AudienceProject quarter of 2019. According to the findings, 82 percent of respondents stated that they used YouTube for
entertainment purposes. Another 23 percent of respondents stated that they accessed YouTube to get news.
Special characteristics among YouTube users
76
Notes: n.a.
Back to statistic
85 References
Frequency of YouTube use in the United States as of 3rd quarter 2020
YouTube usage frequency in the United States 2020
Description
As of the third quarter of 2020, it was found that 62 percent of YouTube users in the United States accessed the
Source(s) AudienceProject video platform on a daily basis. Overall, 92 percent of responding YouTube audiences claimed that they used
the messaging platform weekly.
Number of respondents 2,000+
Special characteristics among YouTube users
27
Notes: n.a.
Back to statistic
86 References
Worldwide user spending in the YouTube mobile app from 2015 to 2019, by region (in million U.S. dollars)
Global user spending in YouTube app 2015-2019, by region
Description
The United States account for the largest share of YouTube's lifetime app revenue - U.S. user spending in the
Source(s) Sensor Tower YouTube app amounted to 223.4 million U.S. dollars in 2018, compared to only 53.8 million U.S. dollars from
other countries. In 2019 YTD, U.S. YouTube users spent more than 381 million U.S. dollars in the app.
Conducted by Sensor Tower
Survey period 2015 to 2019 YTD
Region(s) Worldwide
Age group n.a.
Published by Sensor Tower
Publication date December 2019
Original source sensortower.com
Notes: n.a.
Back to statistic
87 References
Most viewed YouTube channels worldwide in January 2021, by monthly views (in billions)
YouTube: most viewed channels 2021
Description
In January 2021, the ranking of most popular YouTube channels based on monthly views is dominated by music
Source(s) Social Blade; YouTube and children`s content . Indian entertainment channel T-Series was ranked first with roughly 3.8 billion channel
views. Cocomelon - Nursery Rhymes was ranked second with over 3.13 billion views. Top YouTube channels
Conducted by YouTube When looking at the most-subscribed YouTube channels , a similar picture emerges: Indian music label T-Series
was ranked first with 169 million channel subscribers. The video game commentator Felix Kjellberg, aka
Survey period January 2021 PewDiePie, ranked fourth, with nearly 108 million subscribers. The top spot for the most subscribed YouTube
channel was subject of a heated contest, "PewDiePie vs. T-Series", which drew much attention online. The rivalry
Region(s) Worldwide between the multi-channel network T-Series and independent, standalone channel PewDiePie represents the
growing divide of subcultures on YouTube, as well as a shift towards the ever-increasing commercialization of
Number of respondents n.a. the platform. YouTube Creator earnings Ryan from Ryan's World was the highest-earning YouTube channel
creators as of June 2020, with 29.5 million U.S. dollars. Ryan`s channel was set up by his parents in March 2015,
Age group n.a.
as his young age means he is unable to set up a YouTube channel by himself. Ranked second and third were
Mr. Beast and Dude Perfect.
Published by Social Blade
Original source socialblade.com
Notes: n.a.
Back to statistic
88 References
Most viewed YouTube channel owners of all time as of February 2021, by views (in billions)
All-time most viewed YouTube channel owners 2021
Description
As of February 2021, T-Series had reached almost 147.23 billion lifetime video views, making the most viewed
Source(s) YouTube; Social Blade YouTube channel owner of all time. This was followed Cocomelon - Nursery Rhymes whose channel was viewed
96.55 billion times. Ryan's World, which was the most viewed channel until summer 2020, had roughly 46 billion
Conducted by YouTube; Social Blade views in the period of consideration. Ryan has been uploading YouTube videos since March 2015, and mainly
features in videos where he is playing with and reviews toys "for kids, by a kid". Ryan Toys Review Among Ryan`s
Survey period February 2021 most popular content are his unboxing videos, where he films himself opening packages of newly purchased
items. Unboxing videos are nothing new, and during a November 2018 survey of U.S. vlog viewers, 27 percent
Region(s) Worldwide of respondents stated that they watched product reviews and unboxings at least once a week . Ryan`s content
is described as "every small kid`s dream job"; opening toys and playing with them every day. His cheerful
Number of respondents n.a. manner coupled with his innocent, easy to watch content make him popular among parents watching such
videos with their kids. In the year ending June 2020, Ryan led the ranking of the highest-paid YouTube stars with
Age group n.a.
approximately 29.5 million U.S. dollars in annual earnings. Most of Ryans`s earnings are from pre-roll ads on his
videos and, to a lesser extent, a recently released line of collectible toys.
Notes: Selected YouTube channel owners only, excluding VEVO channels, YouTube
Spotlight channels, networks, music channels and similar.
Back to statistic
89 References
Most popular YouTube channels as of February 2021, ranked by number of subscribers (in millions)
YouTube: most subscribed channels 2021
Description
What is the most subscribed YouTube channel? Indian music network T-Series had the most YouTube
Source(s) Google; Social Blade subscribers in the world in February 2021, with 176 million users following the channel. YouTube Movies ranked
second with roughly 133 million subscribers. How many hours of video are uploaded to Youtube every minute?
Conducted by Google; Social Blade YouTube was launched in 2005 as a platform for sharing user-generated videos such as vlogs, tutorials, or
original series. The site grew rapidly and reportedly had 100 million video views per day and more than 65
Survey period February 2021 thousand daily uploads only a year later. As of May 2019, more than 500 hours of video were uploaded to
YouTube every minute , up from a mere 24 hours of content uploads per minute in 2010. People & blogs
Region(s) Worldwide followed by gaming were the most popular content categories for video uploads , accounting for approximately
a third of total YouTube content each. YouTube Partner Program In the fourth quarter of 2020, YouTube`s ad
Number of respondents n.a. revenue amounted to nearly seven billion U.S. dollars. Through its Partner Program, YouTube also rewards
uploaders of popular videos with a share of the advertising revenues the content generates. This, paired with
Age group n.a.
the fact that many users of the video sharing platform tend to have favorite channels that they revisit regularly,
has given rise to another phenomenon: YouTube celebrities. Although some of these well-known figures were
Special characteristics excluding YouTube category channels such as Music, Gaming, or YouTube
discovered on the website but then carved a successful career outside of YouTube, for many others the site is
Spotlight their primary platform for delivering content and staying in contact with fans, all while signing lucrative deals or
promotional partnerships. Highest earning YouTubers As of June 2019, two of the top ten most popular
YouTube channels by number of subscribers were YouTubers primarily known for their work on the platform:
PewDiePie and DudePerfect. Due to the high number of subscribers and even higher number of views, these
out-of-the-box stars not only have millions of fans, but also considerable earn [...] For more information visit our
Original source socialblade.com Website
Notes: n.a.
Back to statistic
90 References
Most popular YouTube gaming channels as of March 2021, ranked by number of subscribers (in millions)
YouTube: most subscribed gaming channels 2021
Description
As of March 2021, PewDiePie was ranked first among the most popular YouTube gaming channels with 109
Source(s) Google; Social Blade million subscribers. Canadian gamer Evan Fong, aka VanossGaming, was ranked seventh with 25.5 million
subscribers.
Conducted by Google
Survey period as of March 2021
Region(s) Worldwide
Age group n.a.
Notes: n.a.
Back to statistic
91 References
Most popular YouTube beauty and style channels as of January 2021, ranked by number of subscribers (in millions)
YouTube: most subscribed beauty content creators 2021
Description
Mexican beauty blogger Yuya was the most subscribed beauty content creator on the video platform with 24.6
Source(s) Social Blade; YouTube million subscribers to her channel in January 2021. Fashion- and beauty-related content such as makeup and
skincare tutorials, cosmetics hauls and product recommendations are among the most popular content on
Conducted by YouTube YouTube. Beauty content on YouTube In 2018, beauty-related content on YouTube generated more than 169
billion video views , up from 59 billion views just two years prior. The most popular types of beauty content
Survey period January 2021 videos on YouTube are campaign films , favorites/reviews, and tutorials. Despite the popularity of campaign
films, it is actually user-generated content by beauty vloggers and influencers that drives the views: As of August
Region(s) Worldwide 2018, influencer views accounted for 60 percent of beauty content views on the video platform , while brands
and publishers only generated 39 and one percent of views respectively. For female consumers, YouTube ranks
Number of respondents n.a. higher than TV in terms of its appeal for inspirational beauty content and a third of female consumers also
reported to watching YouTube beauty tutorial videos at least occasionally .
Age group n.a.
Special characteristics YouTube cateogory: how to and & style
Notes: Excluding other subscribers to creators' other channels. Content creators,

excluding brands. Creators whose main focus is beauty and style content.
Back to statistic
92 References
Most popular YouTube partner channels in the United States in January 2021, ranked by unique viewers (in millions)
Most popular U.S. YouTube partner channels 2021, ranked by viewers
Description
In January 2021, UMG @ YouTube was ranked first as the most popular YouTube partner channel in the United
Source(s) comScore States with more than 45.7 million unique U.S. viewers. UMG (Universal Music Group) is one of the biggest
music publishers in the United States with a 16.39 market share in the first quarter of 2019. Current UMG
Conducted by comScore artists include Taylor Swift (via Republic Records) and Lady Gaga (via Def Jam).
Age group n.a.
Special characteristics desktop online video; excluding ad videos
Published by comScore
Original source comscore.com
Notes: YouTube Partner Reporting based on online video content viewing and does
not include claimed user-generated content. Ad videos not included.
Back to statistic
93 References
Estimated annual earnings of selected YouTube channel creators as of June 2020 (in million U.S. dollars)
Highest-paid YouTube stars 2020
Description
As of June 2020, it was estimated that nine-year old Ryan Kaji (Ryan ToysReview) was ranked first as top-earning
Source(s) Forbes YouTuber worldwide with earnings of approximately 29.5 million U.S. dollars during the measured period.
However, despite this impressive accomplishment, Ryan is not even the youngest member among the top
Conducted by Forbes earning YouTubers. Seventh ranked Anastasia Radzinskaya, who goes by Nastya on her various channels, is six
years old and earned 18.5 million U.S. dollars in the past year.Created in 2005, YouTube has become one of the
Survey period year ending June 1, 2020 most popular social networks worldwide. As of the first quarter of 2015, the global penetration rate among the
online population was 81 percent.As of December 2020, the most-subscribed YouTube channels did not only
Region(s) Worldwide include popular music artists such as Justin Bieber but also video game commentators or comedy creators.
Despite their professional video production values and full-time work commitment to YouTube videos, many of
Number of respondents n.a. these current YouTube celebrity channels were based on user-generated content such as make-up tutorials,
video game commentaries or comedy sketches. As of September, the most-viewed YouTube channel was Ryan
Age group n.a.
ToysReview, featuring children`s toys.
Published by Forbes
Publication date December 2020
Original source forbes.com
Notes: All values are estimates. The list measures earnings before subtracting
management fees and taxes. The source defines a YouTube Star as someone
whose primary form of digital and media revenue comes from YouTube.
Back to statistic
94 References
Hours of video uploaded to YouTube every minute as of May 2019
Hours of video uploaded to YouTube every minute 2007-2019
Description
As of May 2019, more than 500 hours of video were uploaded to YouTube every minute. This equates to
Source(s) YouTube; Tubefilter approximately 30,000 hours of newly uploaded content per hour. The amount of content on YouTube has
increased dramatically as consumer`s appetites for online video has grown. In fact, the number of video
Conducted by YouTube content hours uploaded every 60 seconds grew by around 40 percent between 2014 and 2019. YouTube video
content consumption Online video is one of the most popular digital activities worldwide, with 85 percent of
Survey period June 2007 to May 2019 internet users in the United States accessing online video on a weekly basis .In May 2019, YouTube reported
two billion logged-in viewers every month , resulting in more than one billion hours of video being watched
Region(s) Worldwide every day. The video platform accounted for over 21 percent of global video streaming traffic in October 2018,
closely behind Netflix with 26.6 percent.The most viewed YouTube channels of all time have racked up billions
Number of respondents n.a. of viewers, millions of subscribers and cover a wide variety of topics ranging from music to cosmetics. The
YouTube channel owner with the most video views of all time is Ryan ToysReview, a kidfluencer who unboxes
Age group n.a.
and plays with toys. Other popular YouTubers are gaming personalities such as PewDiePie, DanTDM and
Markiplier.
Published by YouTube; Tubefilter
Original source tubefilter.com
Notes: Previous figures are taken from official YouTube blog articles.
Back to statistic
95 References
Distribution of total YouTube video views worldwide as of December 2018, by category
Most popular YouTube content categories 2018, by views
Description
This statistic presents the most popular video content categories on YouTube worldwide, ranked by views. As of
Source(s) Pex; Medium December 2018, entertainment was the most popular YouTube content category based on video views. The
category accounted for 25 percent of public video views on the platform.
Conducted by Pex
Survey period December 31, 2018
Region(s) Worldwide
Age group n.a.
Special characteristics publicly available videos
Published by Pex
Publication date June 2019
Original source blog.pex.com
Notes: n.a.
Back to statistic
96 References
Distribution of total YouTube video content worldwide as of December 2018, by category
Most popular YouTube content categories 2018, by uploads
Description
This statistic presents the most popular video content categories on YouTube worldwide, ranked by market
Source(s) Pex; Medium share. As of December 2018, people and blogs were the most popular YouTube content category based on
share of available videos. The category accounted for 32 percent of public videos on the platform.
Conducted by Pex
Region(s) Worldwide
Age group n.a.
Published by Pex
Original source blog.pex.com
Notes: n.a.
Back to statistic
97 References
Most popular YouTube videos based on total global views as of February 2021 (in billions)
Most viewed YouTube videos of all time 2021
Description
On June 17, 2016, Korean education brand Pinkfong released their video "Baby Shark Dance", and the rest is
Source(s) YouTube; Wikipedia history. On February 11, 2021, the video was the most-viewed YouTube video of all time, surpassing the former
record holder "Despacito" by Luis Fonsi. "Baby Shark Dance" currently has 7.91 billion lifetime views on
Conducted by YouTube YouTube. Music videos on YouTube "Baby Shark Dance" might be the current record-holder in terms of total
views, but Korean artist Psy`s "Gangnam Style" video remained on the top spot for longest (1,689 days or 4.6
Survey period February 2021 years) before ceding its spot to its successor. With figures like these, it comes as little surprise that the majority
of the most popular videos on YouTube are music videos. Since 2010, all but one the most-viewed videos on
Region(s) Worldwide YouTube have been music videos, signifying the platform`s shift in focus from funny, viral videos to
professionally produced content. As of 2019, about half of the U.S. population accessed YouTube for music
Number of respondents n.a. consumption on a weekly basis . Popular video content on YouTube Music fans are also highly engaged
audiences and it is not uncommon for music videos to garner significant amounts of traffic within the first 24
Age group n.a.
hours of release . Other popular types of videos that generate lots of views after their first release are movie
trailers , especially superhero movies related to the MCU (Marvel Cinematic Universe). The first official trailer for
the upcoming film "Avengers: Endgame" generated 289 million views within the first 24 hours of release, making
Published by YouTube; Wikipedia it the most viral movie trailer.
Original source wikipedia.org
Notes: n.a.
Back to statistic
98 References
Average YouTube video length as of December 2018, by category (in minutes)
Average YouTube video length 2018, by category
Description
This statistic presents the average length of YouTube videos as of December 2018, sorted by category.
Source(s) Pex; Rain News According to the report, the average video length is at 11.7 minutes. Music content generally had the shortest
video length among all categories on the platform, with an average length of 6.8 minutes per video.
Conducted by Pex
Region(s) Worldwide
Age group n.a.
Published by Pex; Rain News
Original source rainnews.com
Notes: n.a.
Back to statistic
99 References
Fastest viral videos as of August 2020, based on number of views in 24 hours after upload (in millions)
Fastest viral videos based on number of views in 24 hours as of 2020
Description
In August 2020, South Korean boy band BTS broke the record for the fastest viral music video by generating
Source(s) YouTube; Vevo; Facebook; Wikipedia 101.1 million views within 24 hours, with their new music video "Dynamite". The seven-member band handily
crushed fellow Korean pop band BLACKPINK's record of 86.3 million views. The overall top-ranking video based
Conducted by YouTube; Vevo; Facebook on view count in the first 24 hours was a Facebook prank video based on the horror film "Rings" (2017). Music
videos on YouTube Music videos are among the most popular content on YouTube. Currently, the most popular
Survey period August 23, 2020 YouTube video based on lifetime views is "Despacito ft. Daddy Yankee" by Luis Fonsi. Eight of the top ten most-
viewed videos are music videos. Music audiences are highly engaged and since 2010, all the most-viewed videos
Region(s) Worldwide on YouTube have been music videos, with Lady Gaga, Justin Bieber, PSY, and Wiz Khalifa successively claiming
the title before ceding it to Fonsi. K-pop on Youtube Korean pop (K-pop) artists are currently making a splash on
Number of respondents n.a. YouTube. Since the mid-2000s, K-pop has been a significant player in the East Asian music market , but it was
not until PSY`s colorful and catchy "Gangnam Style" in 2012 that Korean music videos went truly mainstream in
Age group n.a.
the Western music industry. Aside from BTS , other K-pop artists on the ranking of the fastest viral videos
include Blackpink, PSY, and Twice.
Special characteristics excluding movie trailers
Published by Wikipedia
Original source wikipedia.org
Notes: Selected videos. Grey color = Indicates the video is not a music video;
originates from either Facebook or YouTube. In September 2019, YouTube
announced that their charts will no longer include paid advertising views.
Back to statistic
100 References
Fastest viral videos to reach 100 million YouTube streams as of February 2021 (in days)
Fastest viral videos based on days needed to reach 100 million views 2021
Description
As of 2021, Korean boy band BTS released their music video for "Dynamite" and broke the record for fastest
Source(s) YouTube; Kworb.net 100 million YouTube views within one day. Up until then, the record first the fastest video to reach 100 million
views was held by Korean girl band BLACKPINK, as their official music video for "How You Like That" generated
Conducted by YouTube 100 million views within 1.4 days. Due to an engaged global fanbase, K-pop acts account for half of the music
videos on the fastest viral video ranking. YouTube YouTube is a video sharing website originally founded in
Survey period 2021 2005. The website was purchased by Google in 2006 for roughly 1.65 billion U.S. dollars in Google stock. Since
the acquisition, YouTube has grown significantly, becoming the primary source for videos online, such as music
Region(s) Worldwide videos, tutorials, news, gaming videos and vlogs. Going viral Music videos frequently rank among the most
popular new videos on YouTube - the majority of the fastest viral videos based on the number of views in the
Number of respondents n.a. first 24 hours after upload are music videos. BTS are also featured in the ranking, along with fellow Korean
performers Blackpink, PSY, and Twice. The most viewed YouTube video of all times is currently Korean "Baby
Age group n.a.
Shark Dance" with over 7.9 billion views globally.
Special characteristics YouTube / VEVO
Published by Kworb.net
Original source kworb.net
Notes: n.a.
Back to statistic
101 References
Fastest viral videos to reach 1 billion YouTube streams as of February 2021 (in days)
Fastest viral videos based on days needed to reach 1 billion views 2021
Description
Despite having long been surpassed by Luis Fonsi's global smash hit "Despacito ft. Daddy Yankee" in terms of
Source(s) YouTube; Kworb.net total views, Adele's record for fastest video release to generate one billion views still stands as of April 2019.
Released in October 2015, singer Adele's release "Hello" from her upcoming comeback album "25" racked up
Conducted by YouTube 100 million views in the first four days of being uploaded to YouTube and crossed the one billion view mark
after 87.4 days. Viral videos on YouTube Music videos are among the most popular content on YouTube,
Survey period February 2021 regularly drawing huge audiences during highly-anticipated releases of leading artists. When Korean pop band
BTS released "Boy with Luv feat. Halsey", the music video generated 74.6 million views within the first 24 hours
Region(s) Worldwide of release . This would already be remarkable on its own, but it is also significant because the record for the
most streams in the first 24 hours by a music video had just been achieved by fellow K-pop group Blackpink less
Number of respondents n.a. than a week prior to BTS` upload. The average number of days for songs to reach one billion views on YouTube
varies by year of release. Music videos with a billion or more views released in 2017 only took 171 days to reach
Age group n.a.
that milestone, compared to the 290 days it took a billion-view video released in 2015.
Published by Kworb.net
Original source kworb.net
Notes: n.a.
Back to statistic
102 References
Weekly YouTube music usage among the population in the United States from 2014 to 2019
Weekly YouTube music usage among U.S. population 2014-2019
Description
This statistic presents the percentage of weekly YouTube music usage among the population in the United
Source(s) Rain News; Triton Digital; Edison Research States from 2014 to 2019. According to the findings, in 2014, 33 percent of the U.S. population was found to be
using YouTube in any given week for either music or music videos. By 2019, half of the total U.S. population
Conducted by Edison Research; Triton Digital used the video website for music consumption on a weekly basis.
Number of respondents 2019 n =1,500
Published by Rain News
Original source rainnews.com
Notes: Percentage of those who use YouTube for music or music videos in the last
week.
Back to statistic
103 References
Revenue of leading platforms for viewing gaming video content worldwide in 2018 (in billion U.S. dollars)
Gaming video content platforms revenue worldwide 2018
Description
The statistic presents data on the revenue of leading platforms for viewing gaming video content worldwide in
Source(s) SuperData Research 2018. According to the estimates, Twitch generated approximately 1.6 billion in revenues, accounting for 31
percent of gaming video content platform revenues in the measured period. The total revenue for all platforms
Conducted by SuperData Research that year reached 5.2 billion U.S. dollars.
Survey period 2018
Region(s) Worldwide
Age group n.a.
Special characteristics figures are estimates
Published by SuperData Research
Original source superdataresearch.com
Notes: Gaming video content refers to digital videos and live streams related to all
things gaming, including recorded gameplay, reviews and anything that
engages the gaming community. Revenue includes advertising, donations and
subscriptions.
Back to statistic
104 References
Average number of concurrent viewers on Twitch from 2nd quarter 2018 to 4th quarter 2020 (in millions)
Average number of viewers on Twitch 2020
Description
The statistic shows the average number of concurrent viewers on Twitch from the second quarter of 2018 to
Source(s) Streamlabs the fourth quarter of 2020. It was found that Twitch had an average of 2.5 million viewers at any given time in
the last measured period.
Conducted by Streamlabs
Survey period Q2 2018 to Q4 2020
Region(s) Worldwide
Age group n.a.
Published by Streamlabs
Original source blog.streamlabs.com
Notes: n.a.
Back to statistic
105 References
Numbers of unique channels on YouTube Gaming Live worldwide from 1st quarter 2019 to 3rd quarter 2020 (in
millions)
Unique channels on YouTube Gaming Q3 2020
Description
YouTube Gaming is one of the most popular ways in which viewers watch their favorite gamers stream their
Source(s) Streamlabs gaming exploits. There were a total of over 912 thousand unique streaming channels on YouTube Gaming Live
in the third quarter of 2020.
Conducted by Streamlabs
Region(s) Worldwide
Age group n.a.
Published by Streamlabs
Original source blog.streamlabs.com
Notes: Figures have been rounded.
Back to statistic
106 References
Distribution of YouTube news consumers in the United States as of July 2019, by age
YouTube news consumers in in the U.S. in 2019, by age
Description
The graph shows the age breakdown of YouTube news consumer in the United States as of July 2019. It was
Source(s) Pew Research Center found that 30 percent of news consumer on this social media platform were between 18 and 29 years old.
Conducted by Pew Research Center
Survey period July 8 to 21, 2019
Published by Pew Research Center
Original source journalism.com
Notes: n.a.
Back to statistic
107 References
Share of adults with a YouTube Live TV subscription in the United States as of March 2020
YouTube Live TV subscriptions in the U.S. 2020
Description
As of March 2020, just six percent of respondents to a survey held in the United States had a YouTube Live TV
Source(s) Morning Consult; The Hollywood Reporter subscription. Most respondents were aware of the service but had never subscribed, and five percent had used
it in the past but no longer did so.
Conducted by Morning Consult; The Hollywood Reporter
Survey period March 27 to 29, 2020
Published by Morning Consult
Original source Morning Consult and Hollywood Reporter National Tracking Poll
#2003101, page 80
Notes: This question was phrased by the source as follows: Which option best
describes your familiarity with each of the following TV and movie streaming
subscription services? YouTube Live TV
Back to statistic
108 References
Share of adults with a YouTube Live TV subscription in the United States as of March 2020, by age group
YouTube Live TV subscriptions in the U.S. 2020, by age group
Description
YouTube Live TV was more popular among younger adults than older generations according to the results of a
Source(s) Morning Consult; The Hollywood Reporter survey held in the United States, which revealed that as of March 2020 nine percent of 30 to 44-year-olds had a
current subscription to the service, compared to just three percent of those aged 65 or above. However, most
Conducted by Morning Consult; The Hollywood Reporter respondents had never subscribed to the service or were not aware of it.
Survey period March 27 to 29, 2020
Original source Morning Consult and Hollywood Reporter National Tracking Poll
#2003101, page 80
Notes: This question was phrased by the source as follows: Which option best
describes your familiarity with each of the following TV and movie streaming
subscription services? YouTube Live TV
Back to statistic
109 References
Worldwide advertising revenues of YouTube from 2017 to 2020 (in million U.S. dollars)
Global YouTube advertising revenues 2017-2020
Description
In 2020, YouTube's global advertising revenues amounted to almost 19.77 billion U.S. dollars, up from 15.15
Source(s) Alphabet; YouTube billion U.S. dollars in the preceding fiscal period. Whereas the owned online video platform does not generate
the same amount of revenue as Google's key segment Search , it is nonetheless a significant money-maker for
Conducted by YouTube parent company Alphabet.
Region(s) Worldwide
Age group n.a.
Special characteristics YouTube non-advertising revenues are included in Google other

revenues
Published by Alphabet
Original source Alphabet Q4 2020 Press Release, page 2
Notes: n.a.
Back to statistic
110 References
Worldwide advertising revenues of YouTube as of 4th quarter 2020 (in million U.S. dollars)
YouTube: global advertising revenues as of Q4 2020
Description
YouTube's worldwide advertising revenues amounted to 6.89 billion U.S. dollars in the fourth quarter of 2020,
Source(s) YouTube; Alphabet representing a 46 percent year-over-year increase. YouTube is one of the biggest online video platforms
worldwide, with the most popular YouTube channels having accumulated over 100 million subscribers.
Conducted by YouTube
Region(s) Worldwide
Age group n.a.
Special characteristics YouTube non-advertising revenues are included in Google other

revenues
Original source Alphabet Q4 2020 Press Release, page 2
Notes: No data available for missing quarters.
Back to statistic
111 References
YouTube's advertising revenues as percentage of Google's global revenues from 2017 to 2020
YouTube: share of Google revenues 2017-2020
Description
In 2020, YouTube's advertising revenue accounted for approximately 10.9 percent of Google's total revenue.
Source(s) Alphabet; Google That year, the video platform's annual ad revenues amounted to 19.77 billion U.S. dollars, up from 15.15 billion
U.S. dollars in the previous year.
Conducted by Google
Region(s) Worldwide
Age group n.a.
Special characteristics excluding YouTube non-advertising revenues
Original source Alphabet Annual Report 2020
Notes: Figures were calculated by Statista on the basis of data provided by the
source.
Back to statistic
112 References
Leading social media platforms used by marketers worldwide as of January 2020
Social media platforms used by marketers worldwide 2020
Description
As of January 2020, Facebook was the most commonly used social media platform among marketers worldwide.
Source(s) Social Media Examiner According to a global survey, 94 percent of responding social media marketers used the network to promote
their business, while another 76 percent did so via Instagram. What are the benefits of social media marketing?
Conducted by Social Media Examiner Over the past few years, social media marketing has become one of the most popular and successful forms of
digital marketing. Thanks to the massive userbases of networks like Facebook and Instagram, advertisers can
Survey period January 2020 reach billions of potential customers at the click of a mouse. Among the many benefits of using social media
platforms for business purposes , industry professionals particularly value the increased exposure for their
Region(s) Worldwide brands and products, as well as the increased traffic on their websites. Facebook remains the most important
social media platform for many marketers With an active user count of close to 2.5 billion, Facebook is the most
Number of respondents 5,243 popular social network worldwide . Therefore, the market leader also remains the most important social media
platform among marketers on the B2B and B2C spectrum . However, as the social media landscape is quickly
Age group n.a.
evolving and new players are fighting for attention from audiences and marketers alike, Facebook is facing
increasing competition. With Instagram and YouTube gaining momentum, many advertisers are planning to
Special characteristics marketers
reduce their activity on Facebook in the future .
Published by Social Media Examiner
Original source Social Media Marketing Industry Report 2020, page 11
Notes: Question: Which social media platform(s) do you use to market your business?
Back to statistic
113 References
Leading digital communication platforms believed to enhance future communications according to public relations
(PR) agency professionals worldwide as of February 2019
Most influential communication platforms according to global PR professionals 2019
Description
During a 2019 survey of global PR professionals, it was found that 48 percent of respondents believed YouTube
Source(s) University of Southern California (Annenberg Center for Public Relations); would contribute the most to enhancing the effectiveness of PR communications in the next five years, followed
The Holmes Report by Instagram and Google.
Conducted by University of Southern California (Annenberg Center for Public Relations);

The Holmes Report
Survey period January 7 to February 15, 2019
Region(s) Worldwide
Age group n.a.
Special characteristics among PR professionals
Published by University of Southern California (Annenberg Center for Public Relations)
Original source 2019 Global Communications Report, page 30
Notes: The source provides the following information: "The sample for this survey is a
"convenience" sample rather than a random sample. Consequently, we cannot
say that the results of this survey are representative of the respective
populations. Nevertheless, we believe this data offers numerous direction [...]
For more information visit our Website
Back to statistic
114 References
Planned changes in future use of selected social media for marketing purposes worldwide as of January 2020
Future use of social media among marketers worldwide by platform 2020
Description
A study conducted among global marketers in January 2020, evaluated their use of social media and planned
Source(s) Social Media Examiner spending changes. During the survey, 67 percent of respondents stated they would increase their usage of
Instagram in the near future.
Conducted by Social Media Examiner
Region(s) Worldwide
Age group n.a.
Special characteristics marketers
Published by Social Media Examiner
Original source Social Media Marketing Industry Report 2020, page 18 to 26
Notes: Question: How will your use of the following social media marketing channels
change in the near future?
Back to statistic
115 References
Most popular YouTube brand channels as of March 2021, ranked by total number of video views (in billions)
YouTube: most popular brand channels 2021, by total number of video views
Description
As of March 2021, Coca-Cola had 3.28 billion uploaded video views on Youtube. Toy maker LEGO was ranked
Source(s) YouTube; Socialbakers first with 10.04 billion views.
Conducted by Socialbakers; YouTube
Survey period March 2021
Region(s) Worldwide
Age group n.a.
Special characteristics all-time cumulative views
Published by Socialbakers
Original source socialbakers.com
Notes: n.a.
Back to statistic
116 References
Leading YouTube advertisers in the United States in 1st quarter 2020, by number of impressions (in millions)
Leading U.S. YouTube advertisers in Q1 2020, by impressions
Description
In a Q1 2020 study of the advertising universe on YouTube in the United States, it was discovered that Apple
Source(s) Pathmatics was the largest advertiser on the video platform in the measured period, having amassed approximately 2.32
billion impressions. TurboTax ranked second, with 1.99 billion advertising impressions on YouTube in the
Conducted by Pathmatics country.
Age group n.a.
Special characteristics includes mobile (limited capture) and desktop
Published by Pathmatics
Publication date April 2020
Original source pathmatics.com
Notes: The source provides the following explanation: "Impressions - number of times
a particular creative is loaded on a page as estimated by Pathmatics.
Methodology (Estimating Impressions) - We use statistical sampling methods
to calculate impression estimates. We take the sample data from our panels
an [...] For more information visit our Website
Back to statistic
117 References
Most effective advertising formats on YouTube according to marketing professionals worldwide as of May 2019
Most effective ad formats on YouTube worldwide 2019
Description
During a mid-2019 survey among global marketing professionals, it was found that pre-roll skippable ads on
Source(s) Hanapin YouTube were considered the most effective ad format on the platform according to 29 percent of
respondents. Non-skippable ads were viewed as effective by seven percent of marketers participating in the
Conducted by Hanapin study.
Survey period May 2019
Region(s) Worldwide
Age group n.a.
Published by Hanapin
Original source The State of Paid Social 2019, page 15
Notes: *One percent or less responded with this category. The source did not provide
information on the sample number.
Back to statistic
118 References
Average cost paid per influencer marketing post in the United States from 2014 to 2019, by platform (in U.S. dollars)
Average amount paid per influencer marketing post in the U.S. 2014-2019, by platform
Description
Throughout the last five years the costs of influencer post has been rising on all popular platforms. Between
Source(s) Izea 2014 and 2019 YouTube proved to be the most volatile, with costs per post starting at 400 U.S dollars per
YouTube video in 2014, rising to over 7.9 thousand dollars in 2017, then rapidly dropping to a little more than
Conducted by Izea half of the amount, only to to increase again by close to three thousand. At the same time the value of
Instagram photo posts grew fairly consistently from 134 dollars in 2014 to 1.6 thousand dollars in 2019.
Age group n.a.
Special characteristics on IZEA platform only; broader industry metrics may vary
Published by Izea
Publication date November 2019
Original source Influential Insights - Infleuncer Pricing Data, page 3
Notes: n.a.
Back to statistic
119 References
Favorite sites and platforms used to follow influencers according to Gen Z and Millennial internet users in the United
States as of September 2019
U.S. teen and young adult favorite platforms for following influencers 2019
Description
During a September 2019 survey among Gen Z and Millennial internet users in the United States it was found,
Source(s) Morning Consult that YouTube and Instagram were the prevalent choice of platforms to follow influencers. YouTube ranked
higher among Gen Z and Millennial male respondents, at 53 and 41 percent respectively. Instagram was more
Conducted by Morning Consult popular among women within these two groups, at 43 and 40 percent.
Survey period September 2019
Age group 13 to 38 years
Publication date November 2019
Original source The Influencer Report: Engaging Gen Z and Millennials, page 14
Notes: n.a.
Back to statistic
120 References
Number of videos removed from YouTube worldwide from 4th quarter 2017 to 4th quarter 2020
Number of videos removed from YouTube worldwide as of Q4 2020
Description
During the third quarter of 2020, a total of 7.87 million videos were removed from the Google-owned video
Source(s) Google sharing platform YouTube. This includes videos that had been automatically flagged for violating the platform's
community guidelines. In comparison, only 481,721 videos were removed via flags from non-automated flagging
Conducted by Google systems.
Region(s) Worldwide
Age group n.a.
Published by Google
Original source transparencyreport.google.com
Notes: "Flags can come from our automated flagging systems, from members of the
Trusted Flagger program (NGOs, government agencies, and individuals) or
from users in the broader YouTube community.YouTube relies on teams
around the world to review flagged videos and remove content that violates
our Communit [...] For more information visit our Website
Back to statistic
121 References
Number of videos removed from YouTube worldwide from 1st quarter 2019 to 4th quarter 2020, by source of first
detection
Number of videos removed from YouTube worldwide Q4 2020, by source of first detection
Description
During the fourth quarter of 2020, YouTube's automated flagging process caused more than 8.8 million videos
Source(s) Google to be removed from the video-sharing platform. Automated flagging accounted for the bulk of content removal -
user-generated flagging only caused 354,429 videos to be removed for violating community guidelines during
Conducted by Google the same quarter.
Region(s) Worldwide
Age group n.a.
Special characteristics including automated flagging
Published by Google
Notes: "Flags can come from our automated flagging systems, from members of the
Trusted Flagger program (NGOs, government agencies, and individuals) or
from users in the broader YouTube community.YouTube relies on teams
around the world to review flagged videos and remove content that violates
our Communit [...] For more information visit our Website
Back to statistic
122 References
Distribution of videos removed from YouTube worldwide from 1st quarter to 4th quarter of 2020, by number of views
Share of videos removed from YouTube worldwide Q4 2020, by views
Description
In the fourth quarter of 2020, 35.9 percent of videos removed from YouTube had zero views and a further 35.9
Source(s) Google percent only had one to ten views before being removed. This is largely due to wide-spread automated content
flagging.
Conducted by Google
Survey period Q1 to Q4 2020
Region(s) Worldwide
Age group n.a.
Special characteristics all detection sources
Published by Google
Notes: "YouTube strives to prevent content that breaks our rules from being widely
viewed-or viewed at all-before it's removed. Automated flagging enables us to
act more quickly and accurately to enforce our policies."
Back to statistic
123 References
Distribution of videos removed from YouTube worldwide from 2nd quarter 2019 to 4th quarter 2020, by reason
Share of videos removed from YouTube worldwide Q4 2020, by reason
Description
During fourth quarter of 2020, 15.5 percent of videos removed from YouTube were deleted due to being spam,
Source(s) Google or misleading scams. Another 41 percent of flagged videos were removed due to child safety reasons. Only 0.8
percent of removed videos were eliminated due to cyber bullying and harassment.
Conducted by Google
Region(s) Worldwide
Age group n.a.
Published by Google
Notes: "These removal reasons correspond to YouTube`s Community Guidelines.

Reviewers evaluate flagged videos against all of our Community Guidelines
and policies, regardless of the reason the video was originally flagged."
Back to statistic
124 References
Number of videos removed from YouTube worldwide during 4th quarter of 2020, by country
Number of videos removed from YouTube worldwide Q4 2020, by country
Description
India accounted for over 1.75 million videos that were removed by YouTube during the fourth quarter of 2020.
Source(s) Google IP addresses from the United States generated almost 1.15 million videos that were removed during that
period. The majority of videos were removed on the basis of automated flagging .
Conducted by Google
Region(s) Worldwide
Age group n.a.
Special characteristics country/region is based on IP address at time of video upload
Published by Google
Notes: "Data is based on the uploader`s IP address at the time the video was
uploaded. The IP address usually corresponds with where an uploader is
geolocated, unless they are using a virtual private network (VPN) or proxy
server."
Back to statistic
125 References
Number of YouTube video comments removed worldwide from 3rd quarter 2018 to 4th quarter 2020 (in millions)
Number of video comments removed from YouTube worldwide as of Q4 2020
Description
During the fourth quarter of 2020, almost 906.2 million comments on YouTube videos were removed due to
Source(s) Google violation of the platform's community guidelines. In comparison, in the same quarter of the preceding year only
540.2 million video comments were removed from Google's video-sharing platform. The majority of removed
Conducted by Google comments were first detected through automated flagging systems.
Region(s) Worldwide
Age group n.a.
Published by Google
Notes: "Using a combination of people and technology, we remove comments that

violate our Community Guidelines. We also filter comments which we have
high confidence are spam into a ´Likely spam` folder that creators can review
and approve if they choose.This exhibit shows the volume of comments
removed by [...] For more information visit our Website
Back to statistic
126 References
Distribution of removed YouTube comments worldwide as of 4th quarter 2020, by removal reason
Distribution of video comments removed from YouTube worldwide Q4 2020, by reason
Description
During the fourth quarter of 2020, 50.8 percent of removed video comments on the Google platform YouTube
Source(s) Google were deleted due to being spam, misleading, or scam content. Additionally, in the same quarter, 28.9 percent of
comments on videos were removed due to child safety reasons. Over 906.2 million comments were deleted
Conducted by Google from YouTube during the fourth quarter of 2020.
Region(s) Worldwide
Age group n.a.
Published by Google
Notes: "Using a combination of people and technology, we remove comments that

violate our Community Guidelines. We also filter comments which we have
high confidence are spam into a ´Likely spam` folder that creators can review
and approve if they choose.This exhibit shows the volume of comments
removed by [...] For more information visit our Website
Back to statistic
127 References

Study Id15475 Youtube-Statista-Dossier

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Study Id15475 Youtube-Statista-Dossier

Uploaded by

Copyright:

Available Formats

YouTube

01 Online and mobile video platforms

Global YouTube user growth 2016-2021 15

03 Channels and creators

Most popular U.S. YouTube partner channels 2021, ranked by viewers 29

Unique channels on YouTube Gaming Q3 2020 43

05 Marketing and advertising

06 Community guidelines enforcement

Online and mobile video platforms

Fox News 16%

The New York Times 8%

Other news sites 6%

Other social media 5%

Unique viewers in millions

0 50 100 150 200 250

Google Sites 204.88

Verizon Media 71.3

Microsoft Sites 54.38

Amazon Sites 52.3

ViacomCBS Digital 45.95

The Walt Disney Company 42.45

Comcast NBCUniversal 42.44

Number of downloads in millions

Spotify: Listen to new music and play podcasts 8.86

StarMaker: Sing free Karaoke, Record music videos 8.1

YouTube Music - Stream Songs & Music Videos 5.21

Music Player - MP3 Player, Audio Player 3.97

Free Music Downloader - Mp3 download music 3.36

Shazam: Discover songs & lyrics in seconds 3.02

Music Player by Lark Player - for Music & Youtube 2.76

Music Player - MP3 Player 2.64

Note(s): Worldwide; January 2021; based on downloads to devices worldwide

Spotify - Music and Podcasts 4,342,536

YouTube Music 1,464,263

Netease Cloud Music 1,212,653

SoundCloud - Music & Audio 1,197,604

Amazon Music 1,182,409

Cool Dog Music 1,063,479

Number of downloads in thousands

0 200 400 600 800 1,000 1,200

Spotify: Music and podcasts 1,096.96

SoundCloud - Music & Audio 493.16

Pandora: Music & Podcasts 486.32

YouTube Music 419.82

Musi - Simple Music Streaming 419.29

Amazon Music: Songs & Podcasts 302.96

Shazam: Music Discovery 266.7

iHeart: Radio, Music, Podcasts 208.75

Audiomack-New Music, Save Data 190.9

Ringtones for iPhone! 147.52

Revenue in million U.S. dollars

Tencent Video 16.03

QIYI Video 12.98

Youku Video 9.84

HBO NOW 5.87

Xinyue Club / Tencent Joy Club 5.75

Revenue in million U.S. dollars

Hulu: Stream movies & TV shows 5.91

HBO Max: Stream TV & Movies 3.36

TikTok - Trends Start Here 2.36

Amazon Prime Video 1.01

WEBTOON: Comics 0.88

Revenue in million U.S. dollars