UNDERSTANDIN

G
CULTURE,
SOCIETY AND
POLITICS
WEEK 3
• Define what is norms, norms of
decency and conventionality,
• Describe conformity and
deviance,
• Discuss the types and forms of
conformity and deviance, and
• Realize how taboos varies in
every society.

OBJECTIVES
  What is ethnic group?
 What is the difference between ethnicity and
race?
 How important is religion in
ethnicity?
 How can someone acquire
nationality?

REVIEW OF THE PAST LESSON

 Have you tried changing yourself in
order to fit in a certain group? Does it
do you good or not?
LESSON 3
SOCIAL,
POLITICAL
AND
CULTURAL
BEHAVIOR
AND
PHENOMENA
 NORMS
 It is often in the form of rules, standards, or prescriptions that are
strictly followed by people who adhere on certain conventions and
perform specific roles.

 It indicate society’s standard of propriety, morality, ethics and legality.

NORMS have two types:
Norms of Decency
Norms of
Conventionality
This norms include the manners and behaviors
that show a person’s refinement and civility.

N O R M S O F A P P R O P R I AT E N E S S O R D E C E N C Y
These are the beliefs and practices that are
acceptable to certain cultures but can be
inimical to other cultures.
NORMS OF CONVENTIONALITY
NORMS always describes
Conformity

And Deviance
EVERY SOCIETY HAS A Rewards for
FORM OF SOCIAL conformity and
CONTROL. punishments for non-
conformity.
A set of means that
ensure people ALL NORMS, WHETHER
behave in expected CODIFIED OR NOT, ARE
and approved ways. SUPPORTED BY
SANCTIONS.
 WHY DO WE
CONFORM?
We conform to
the
CONFORMITY expectations of
the group in
It is a state of having
Weinternalized
are like snowflakes,norms asin
all different order to avoid
our own beautiful way.
part of the social looking
expectation. foolish.
 In 1955, Deutsch and
Gerard identified two key
reasons why people
conform
INFORMAL INFLUENCE

It happens when people

change their behavior in
order to be correct.
NORMATIVE INFLUENCE

It stems from a desire to

avoid punishments and
gain rewards.
TYPES OF CONFORMITY
It involves changing one’s behavior in order to
fit in with the group.

N O R M AT I V E C O N F O R M I T Y
It happens when a person lacks the knowledge
and looks to the group for information and
direction.
INFORMAL CONFORMITY
 It occurs when people conform to what is
expected of them based on their social roles.

I D E N T I F I C AT I O N
It involves changing one’s behavior while still
internally disagreeing with the group.

COMPLIANCE
 It occurs when we change our behavior
because we want to be like another person.

I N T E R N A L I Z AT I O N
 DEVIANCE
 It is straying or deviating especially from a accepted norm.

 It also seen as a form of power struggle.

It includes actions that violate enacted laws.

FORMAL DEVIANCE
It refers to violations to social norms that are
not codified into law.

INFORMAL DEVIANCE
 TABOOS
 A prohibition imposed by social custom or as a
protective measure.
• Define what is norms, norms of
decency and conventionality,
• Describe conformity and
deviance,
• Discuss the types and forms of
conformity and deviance, and
• Realize how taboos varies in
every society.

OBJECTIVES
THANK YOU!