P E O P L E A N D O R G A N I Z AT I O N

LEADERSHIP CRISIS
OF HP INC.
Presented by Group 7
 1. Introduction to Hewlett-Packard

Table of
02 2. Hewlett-Packard's structure
3. Internal environment of HP

Contents 4. External environment of HP

5. Problems with HP
Presentation Outline 6. Solutions
7. References
I. INTRODUCTION TO HEWLETT-PACKARD
Hewlett-Packard is also known as HP or hp. Hewlett-Parkard is a global information
technology company mainly focusing on printers, digital imaging, software, personal
computer and information services.
• HP was founded by Bill Hewlett and Dave Packard
in 1939.
• The company is built in a garage in Palo Alto.
• First product -an audio oscillator based on
negative feedback.
Palo Alto garage
Vision and mission
VISION
“Our vision is to create technology that makes life better for everyone,
everywhere – every person, every organization and every community
around the globe. This motivates us – inspires us – to do what we do. To
make what we make. To invent, and to reinvent. To engineer experiences
that amaze. We won’t stop pushing ahead, because you won’t stop
pushing ahead. You’re reinventing how you work. How you play. How you
live. With our technology, you’ll reinvent your world.This is our calling.
This is a new HP.Keep reinventing.”

MISSION
Provide products, services and solutions with the highest quality and deliver
more value to customers in order to earn their loyalty and respect.
II. Hewlette-Packard’s structure

• Organizational structure of HP
 2. Management structure

• Applying the centralized system for decision-making authority in the hands

of their leaders.
• Running an open communication strategy in order that they can avoid
most of communication issues.
• There is a corporate intranet designed to ensure the efficient flow of
information among the company.
 III. Internal environmental of HP
• Strengths
• Strong brand image.
• Good after-sales service.
• Consistently focus on innovation.
 2.Weaknesses

• In recent years, the company’s financial plans was not done properly and
effectively.
• Its market share has started experiencing a slow growth due to an
aggressive competition with other big players such as Apple and Samsung.
• The PC demand in the market has decreased over recent years, being
replaced by smartphones and tablet devices.
 IV. External Environment
1.Opportunities
• Diversification : Help increase HP's brand size Digital Marketing. It is an opportunity for HP and an
essential element for business operations.
• Digital Marketing: In this situation of Covid-19, HP can take advantage of its technique to conduct
digital marketing more effectively.

2. Threats
• Decrease in PC Market : the personal computer market has seen decline over the past few years as
times change.
• Competitors : Many other companies such as Apple and Dell Samsung are competing fiercely in the
ever-changing PC market.
 V. Problem with HP: Leadership crisis
• For the past two decades, HP has changed its CEO several times :

Carly Fiorina, HP’s stock Mark Hurd focused only HP saw its biggest loss Meg Whitman was
price and overall on cost cutting rather and worst management hired who had less
performance declined as than innovation. under Leo Apotheker. knowledge of running a
she turned HP into a tech company or
market follower. innovative leadership.
• Organizational complexities in relation to the leadership crisis:

HP followed a Taylorism management style. HP’s heavily centralized decision making

slowed them down.
 The company should invest in Research
and Development (R&D)

Put people who know the company

SOLUTIONS and understand how to run a
innovative company like HP into
positions of power

Make the structure of the company

more decentralized and collaborations
possible.
Thank you for watching !

Any questions?