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Bnad 200 Case Competition
Bnad 200 Case Competition
Based on financial and consumer data, Eller Client Consulting advises the Dry Heat
Roasting Co. management team to invest in a mobile application in order to increase in-
store pick up and encourage traffic all while following COVID-19 safety guidelines.
Financial Data
Financial Data: Product Profit By Category 2020
Financial Data: Historical Annual Revenue By
Category
App vs Website
App benefits Website benefits
Selling projections greater Less total units to sell in order to break even
No waiting in line, accuracy of order improves Offers flat rate for customers every month
We can handle and sell more orders Possibly expand in future or sell to wider areas
Younger appeal
Consumer Data
Target Market
Benefits