DEMOGRAP

HIC
QUESTIONN
 Designed to help the
researchers determine
what factors may
DEMOGRAPHIC influence respondent's DEFINITION
answers, interest and
opinions.
 Used in asking
DEMOGRAPHIC gender, age,
ethnicity of a place. CHARACTERISTICS
 Used on studies
that need
information on a
DEMOGRAPHIC
place about its CHARACTERISTICS
people on a
population.
 Used to collect data
about the
DEMOGRAPHIC characteristics of
CHARACTERISTICS
your sample
population.
 Enable you to
cross-tabulate and
compare subgroups
DEMOGRAPHIC to see how
responses vary CHARACTERISTICS

between these
groups.
 Can collect
DEMOGRAPHIC accurate data ADVANTAGES
 Privacy was
DEMOGRAPHIC DISADVANTAGES
compromised
 What is your age?
Under 12 years old
12-17 years old
18-24 years old
25-34 years old EXAMPLES
DEMOGRAPHIC
35-44 years old
45-54 years old
55-64 years old
65-74 years old
75 years or older
 Please specify your ethnicity.
White
Hispanic or Latino
Black or African American
DEMOGRAPHIC Native American or American EXAMPLES
Indian
Asian / Pacific Islander
Other
 What is your marital status?
Single, never married
Married or domestic
DEMOGRAPHIC partnership EXAMPLES
Widowed
Divorced
Separated
PICTORI
AL
QUESTI
 Pictures are used
to promote
interest in
PICTORIAL DEFINITION
answering the
question.
 Used in studies
related to special
PICTORIAL attitudes and
CHARACTERISTICS
prejudices in
children.
 Understand the
relationship
between objects,
PICTORIAL evaluate CHARACTERISTICS
similarities and
differences
 Much fun and
easily to be
PICTORIAL answered by ADVANTAGES
respondents.
 Time consuming
in making data
PICTORIAL gathering DISADVANTAGES

instrument.
PICTORIAL EXAMPLES
PICTORIAL EXAMPLES
 REFERENCES

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https://www.flatworldsolutions.com/research-analysis/articles/different-types-questionnaires.php
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from http://www.amplituderesearch.com/market-research-questions.shtml
Sincero, S. M. Advantages and disadvantages of surveys. Retrieved February 1, 2017, from
https://explorable.com/advantages-and-disadvantages-of-surveys
SurveyMonkey, 2017. (1999). Demographic survey questions and examples. Retrieved February 1, 2017, from
https://www.surveymonkey.com/mp/demographic-survey/
T, P. korgbara. What are the types of questionnaire? Retrieved February 1, 2017, from
http://www.mbaofficial.com/mba-courses/research-methodology/what-are-the-types-of-questionnaire/
Use, T. of, & Complaints, C. (2300). Demographic questions. Retrieved February 1, 2017, from
https://psychology.stanford.edu/demographicquestions
Weitz, J. (2017). Verbal and pictorial questionnaires in market research. Retrieved February 1, 2017, from
http://connection.ebscohost.com/c/articles/24692259/verbal-pictorial-questionnaires- market-research
Wyse, S. E. (2012, March 13). 5 examples of survey demographic questions. Retrieved February 1, 2017, from Survey
design, https://www.snapsurveys.com/blog/5-survey-demographic-question-examples/
Wyse, S. E. (2012, November 16). Advantages and disadvantages of surveys. Retrieved February 1, 2017, from Multi
mode surveys, https://www.snapsurveys.com/blog/advantages-disadvantages-surveys/