HELLO!

WE ARE GROUP 4
Nguyễn Vũ Hoàng Anh

N g u y ễ n Tr ầ n M ỹ H ả o

Tr ầ n T h ị T h ú y H ằ n g

Dương Minh Thư

Lâm Hải Yến

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 1. O b j e c t i v e

2. W h a t d o e s B A E M I N d o ?

3. M a r k e t S i z e

4. M a r k e t i n g M i x S t r a t e g y 4 P s

CONTE 5. R e v e n u e M o d e l

6. S W O T A n a l y s i s

NT 7. S o l u t i o n s a n d R e c o m m e n d a t i o n s

8. C o n c l u s i o n
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1. OBJECTIVE
• Understanding BAEMIN's mobile commerce business model.
• Learning more about BAEMIN's business knowledge as well as
the. development of mobile commerce, strategies, and revenue
models.
• Offering solutions to overcome the business’s weaknesses.
• Evalute whether it is a successful business model. 3
2. WHAT DOES BAEMIN
DO ?

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2.1. The company

Originated in Korea in 2010, owned by the Woowa Brothers.

Short for Baedal Minjok – meaning "The nation of delivery".

Introduced in Vietnam in June, 2019.

Comes to Vietnam with the mission “Helping people to eat

well anytime and anywhere” .

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2.2. The BAEMIN app

a. BAEMIN product and services

b. Payment methods

c. Delivery fee

d. The driver’s policy

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 Why BAEMIN
choose m-commerce business model
The smartphone is an inseparable object.

Target customers are young people who

love the convenience.

Precise positioning device.

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3. Market Size

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4 . B A E M I N ’s
M a r ke ti n g m i x 4 P S t r a t e g y

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a. Product

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 b. Price
BAEMIN has used a variety of discount techniques for
customers, including a variety of discount codes.

BAEMIN’s pricing strategy based on customer psychology

is a successful strategy.

BAEMIN discovered that consumers are mainly concerned with

how to move fast, efficiently, and most importantly, at a low cost.

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c. Place

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d. Promotion

Baemin is attempting to be active on

social media platforms.

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 Affiliate revenue model (Commission)
5.
REVENUE Advertising revenue model

MODEL
Transaction fee revenue model

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A c h i eve m e nt s Acquired and taken over local food delivery firm Vietnammm.com
in February 2019.

Starting with 3 central districts, after 1 year, BAEMIN has

expanded its scope to 18 districts of Ho Chi Minh City.

On May 17, 2021, BAEMIN was officially present in 6 major

cities.

On March 30, 2021, operator BAEMIN said BAEMIN's revenue

reached 1.09 trillion won ($960 million) last year.

Food delivery orders placed through BAEMIN in 2020 reached 15

 6. SWOT
ANALYSIS
STRENGTH WEAKNESS

OPPORTUNITY THREAT
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 7. SOLUTIONS
A N D R E C O M M E N D AT I O N S
O– T- THREAT
OPPORTUNITY
S– S – O Strategy S – T Strategy
(Maxi – Maxi) (Maxi – Mini)
STRENGTH
W- W – O Strategy W – Strategy
(Mini – Maxi) (Mini – Mini)
WEAKNESS
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8. Conclusion
BAEMIN is one of the successful business in the Vietnam market.

The brand identity is close, friendly and adorable.

Learn about Vietnamese culture and identity.

Update frequently.

Unique Marketing.

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THANK

YOU
REFERENCE
S (2020, 08 28). Retrieved from M-Commerce là gì? Tiềm năng phát triển thị
1. brandsvietnam.com.
trường M-Commerce tại Việt Nam: https://www.brandsvietnam.com/congdong/topic/25860-
MCommerce-la-gi-Tiem-nang-phat-trien-thi-truong-MCommerce-tai-Viet-Nam

2. Anh, N. (2021, 04 19). vneconomy.vn. Retrieved from Khốc liệt cuộc đua ứng dụng giao đồ ăn trực
tuyến: https://vneconomy.vn/khoc-liet-cuoc-dua-ung-dung-giao-do-an-truc-tuyen-645867.htm

3. Baemin. (2020). thanhnien.vn. Retrieved from Bước chuyển mình của 'Kỳ lân Hàn Quốc' Baemin sau
1 năm ra mắt tại Việt Nam: https://thanhnien.vn/tai-chinh-kinh-doanh/doanh-nghiep/buoc-chuyen-
minh-cua-ky-lan-han-quoc-baemin-sau-1-nam-ra-mat-tai-viet-nam-1236875.html

4. Baemin. (n.d.). rider.baemin.vn. Retrieved from Thu nhập và cách tính thu nhập tại Baemin:
https://rider.baemin.vn/cam-nang-doi-tac/thu-nhap-va-cach-tinh-thu-nhap-tai-baemin.html
REFERENCE
S
5. Baemin. (n.d.). rider.baemin.vn. Retrieved from Baemin 1 tuổi - Nhìn lại chặng đường 365 ngày cùng
BAEMIN VIETNAM: https://rider.baemin.vn/tin-tuc-su-kien/nhin-lai-chang-duong-365-ngay-cung-
baemin.html

6. elluminatiinc.com. (n.d.). Retrieved from How Baemin Works: Guide to its solid footsteps in the South
Korean Food Delivery Market: https://www.elluminatiinc.com/how-baemin-works-south-korean-food-
delivery-market/

7. Khiêm, K. (2021, 1 29). marketingai.admicro.vn. Retrieved from Baemin là gì? Ưu và nhược điểm của
ứng dụng giao đồ ăn số 1 Hàn Quốc: https://marketingai.admicro.vn/baemin-la-gi-uu-va-nhuoc-diem-
cua-ung-dung-giao-do-an-so-1-han-quoc/

8. Miên, T. (2020, 12 31). vnexpress.net. Retrieved from Cách Baemin bứt tốc trên thị trường giao đồ ăn:
https://vnexpress.net/cach-baemin-but-toc-tren-thi-truong-giao-do-an-4214082.html
REFERENCE
9.
SNguyễn, H. (n.d.). academia.edu. Retrieved from Baemin Bap Marketing:
https://www.academia.edu/41265958/Baemin_Bap_Marketing

10. P.Q. (2021, 03 26). tuoitre.vn. Retrieved from Mở rộng thị trường,BAEMIN tiếp tục triển khai tại Đà Nẵng:
https://tuoitre.vn/mo-rong-thi-truong-baemin-tiep-tuc-trien-khai-tai-da-nang-20210325175729357.htm

11. toanphatcorp.vn. (n.d.). Retrieved from Tổng quan thị trường đặt đồ ăn trực tiếp và các thương hiệu top đầu:
https://toanphatcorp.vn/tin-tuc/tong-quan-thi-truong-dat-do-an-truc-tuyen-va-cac-thuong-hieu-top-dau-
c150a1050.html

12. Vũ, Q. (n.d.). genk.vn. Retrieved from "BAEMIN" hướng đến khách hàng Việt với cộng nghệ, bản sắc và văn hóa
Hàn Quốc: https://genk.vn/baemin-huong-den-khach-hang-viet-voi-cong-nghe-ban-sac-va-van-hoa-han-quoc-
20190614144518499.chn

13. vụ, T. t. (n.d.). thanhnien.vn. Retrieved from Công thức đưa Baemin lên Top 3: https://thanhnien.vn/cong-
nghe/cong-thuc-dua-baemin-len-top-3-1326458.html?fbclid=IwAR3BRdVV66YSEMfts_-A07pFAz4g-
Q&A