JACKTEMP

Urbanozo, Daniel
Cang, John Benedict
Lozada, Feljed
Requinala, Raymond
 Missions
To help the entire athlete in their training to
maintain the specific temperature that their body
needs, and also to relax all of their muscles after
their training while listening to their favorite
music, that’s the use of our jacket with digital
temperature with mp3 player. But not only the
people who are in the line of sports can use this
customize jacket but also the ordinary people
who wants to relax while they’re doing their daily
exercise.
 Visions
Jacktemp may known as the number one
customize jacket in the whole world, and
our company may known as the world best
Jacket Manufacturer in the whole wide
world!
 Competencies

• Wilson’s Leather – they producing high

quality jacket and other products made by
leather, cloth.
• Gucci - they producing high quality jacket
that has a cool deign, and this brand is
well known in the whole world.
• The North face – they producing jacket,
bags, wallet and many more.
 . Product

Jacktemp – what is Jacktemp?, well jacktemp is

the combination of jacket with digital
temperature and mp3 player. How to use this
jacket, while you’re in a exercise, sometimes you
need to maintain your body temperature to
perform that particular exercise. That’s why we
make this jacket temperature to help you to
maintain the temperature you want. What about
the MP3 player, you can use it to relax your
muscle while you are doing your exercise or you
can use it after your training..
 Differences from current
offerings

the difference of jacktemp in other

jackets, this jacket has a digital
thermometer and MP3 player. In other
words it is customized.
 Objective
To help the entire athlete in their training
to maintain the specific temperature that
their body needs
 Location
Our store located at Luneta Hill Upper
Session Road Corner Governor Pack
Road Baguio City, Philippines .
Facilities
 INDUSTRY ANALYSIS
Entry Barriers
In every business it is impossible that
there are no barriers that they encounter in
their business, one of that is the sewer
machine that we are using, it might broke
and that is cause of the delay of producing
products, second is the defective gadgets
that we are attaching in the jacket that we
are producing.
 Supply and Distribution
The possible suppliers of our gadgets are the following:
CD-R king – MP3 Player
Octagon – MP3 Player and Digital Thermometer
Red Fox – MP3 Player
Apple – MP3 Player
The possible suppliers of the cloth are the following:
Divisoria Clothing line
Endura Clothing Company
Where to distribute:
We will going to distribute our products at Divisoria
because that is the shopping capital of Manila
Divisoria Market
 Technological Factors
In terms of our product, we are the only
company that producing Jacktemp. In
terms of the technology that we are using,
we could say that we are using advance
sewer machine and high quality gadgets.
 Seasonality
In making business you need to
consider the season as one of your
opponent. Its Because sometimes the
season can affect your product. Our
product is very seasonal, the sales of our
jacktemp is low during fall season,
because fall season is the very lazy and
tiring season.
 Economic Influences

We all know that our economy today is

very poor but high-tech economy. All
companies that are selling gadgets are the
one that top selling gross today in the line
of technology, but in the other aspects of
business, others failed.
 Regulatory Issues
Here in the Philippines you can
established your business by simply
applying for business permit. And you can
start your business as soon as possible
you aquire your business permit.
 MARKET ANALYSIS
Definition of overall market
Jacktemp (Jacket Temperature with MP3
Player) targets all people in metro manila,
Athlete or not. Manila is the metropolitan is
composed of 16 cities namely Manila proper,
Caloocan, Las Piñas, Makati, Malabon,
Mandaluyong, Marikina, Muntinlupa, Navotas,
Pasay, Pasig, Parañaque, Quezon City, San
Juan, Taguig, Valenzuela and the municipality of
Pateros.
 Market Trends
The technology now evolves faster. The
companies producing gadgets such as
digital thermometer and MP3 player,
nowadays they produce higher value of
MP3 player and it has a larger capacity
rather than the old version of MP3. And
cool set-up of digital thermometer that
can encourage people to buy our cool
jacktemp.
 Market Segments
The main target of Jacktemp (Jacktemp)
are the students especially who are in
the fields of sports, athletes and to those
who are professionals. We need all of
the fashionate people who can wear and
introduce our product in public. And also
we target all of the people in the gym that
needs to perform their body building
strategy.
 Customer Characteristics

Customer Needs
All people today’s need to be productive they need to
be very productive to become successful on their
career. Nowadays people choose to buy personal
things in terms of good condition, cool designs, and
high-tech gadgets.
That’s why our jacket is very affordable but looks like
expensive.
Targeted Segments
We target all athletes, all people that the talent is in the
line of sports. And the people who are in fields of
sports.
Purchasing Decision Process
The JURO Company targets the metro
manila area. The company main station
is at SM CITY BAGUIO CITY, The JURO
Company accept customer who are
outside of Baguio City, we also deliver
our item, but there are some conditions
before we deliver our product. You need
to purchase at least five (5) Jacktemp
before we deliver the item to your
designated area.
 Product Positioning
We decided to position our product in the
area that has a cold temperature area,
so that we can easily sell our product. It’s
because our product is customized
jacket, the cold area is the proper place
to position our product.
 Competition
• Competitors Product and Services
 Competitive evaluation of
product
Distinct Competitive Advantage
Wilsons Leather
- Produce high quality jacket that last for several years
- Produce other products like Bags, T-Shirts, Shoes, Wallet, and
belts.
Gucci
- It’s the very Famous Brand in the whole wide world.
- Produce high quality jacket that last for several years
- Produce other products like Bags, T-Shirts, Shoes, Wallet, and
belts.
The North Face
- Produce high quality jacket that last for several years
- Produce other products like Bags, T-Shirts, Shoes, Wallet, and
belts.
Competitive Weaknesses
The weaknesses of our competitor are
that they don’t have a customized jacket,
their jacket has a expensive price
compare to our product.
 Future Competitors

The future competitors of the JURO

manufacturing comp. are the big
companies that selling jackets, like
Gucci, Wilson Leather and The North
Face.