PREMIUM AND

AFFORDABLE
FOOD INC
DISPOSABLE ELECTRIC
STOVETOP FILM
  Premium and Affordable (P&A) Food Inc. is a Canadian multinational
food and kitchen cookware corporation headquartered in Toronto,
COMPANY Canada. It is the new food company, started in 2021 Currently, it is
the sixth largest food company in Toronto, measured by the
INTRODUCTION revenues. Also, it ranked No.1 Customer favourite brand on the
Canadian Fortune Magazine in 2019.
 P&A products include two main categories, food and kitchen
cookware. It produces baby food, medical food, soft drinks, bottled
water, breakfast cereals, soy sauces, coffee, tea, dairy products,
frozen food, snacks, and pet foods. It also manufactures kitchen
cookware, including non-stick pans, seasoning bottles, and kitchen
appliance. P&A has about 100 factories all over the world. Most of
them are located in China. It employs around 40,000 people.
INTRODUCTION
• Cleaning the stove top is a tedious task !!!!

• You need to spend a lot of time and Money

Why don’t you use a disposable film ?

MAGIC FILM

Disposable Electric Stove Top Film Production Description

 The first product in the world for glass stove top

 Designed for glass stove top (place it on the stove top

before cooking)
 Customized to your stove top size

 Stand up to 1000OC

 Approved by the Canadian National Lab for safety

 Reasonable Price (approximately $0.2 per film, less

than $80 dollars a year )
MARKET PLAN

Objectives Target Markets

 Generate over $500,000 in sales by the end of
year1
 Realize breakeven in the first year
 Increase sales by 100% by the end of year 2
 Our ideal customer is between the ages of 25 and 65 who
enjoy a healthy and high quality life. In this age group,
people care about the quality of their life, especially the
environment of their kitchen.
 In order to lead a healthy life, they are willing to invest on
the premium products which helps to maintain their
kitchen clean.
 The customers are typically household males and females.
They usually have a reasonable amount of disposable
income.
MARKET STRATEGY

Channel Distribution
online searching
 P&A has limited resources and need to manage the engine

financial resources very effectively. P&A focuses on TV

two major distribution channels: advertising and Advertisement
networking. The advertising will mainly be on Advertisments
Youtube
Television channel, Youtube, and online via search Advertisement
engines, like Baidu and Google. This new technique Channel
can reach to potential customers in a more effective Distribution Instrgam
Advertisement
manner. On the other hand, P&A have quarterly
conferences with the potential wholesale buyers, like Net working
wholesale
buyers
Metro and Lowblaws.
MARKET STRATEGY

Promotion

 P&A hires ten new sales representatives to assist

in the development of new distribution outlets.
P&A have a $1,000,000 sale budget based on an
average salary and benefits cost of $100,000 for
each position. Extensive advertisements help to
introduce a new product to potential customers.
MARKET ANALYSIS

 Currently, there are several companies, including IKEA and SimpleHuman, sell stove top cleaning products.
However, P&A magic film is the only disposable glass stovetop film on the market.
 The following tables show the budget on IKEA, SimphleHuman and P&A on advertisement. As shown in the table,
the budget of P&A is the lowest among the three; therefore we should effectively use the financial resources to
reach the desired goal.
Company Networking Advertisement Budget
s
IKEA 20% 80% 4.2million
SimpleHuman 25% 75% 3.2 million
P&A 40% 60% 1.2 million
COST AND BENEFIT ANALYSIS

 P&A expect to achieve an increased market share and Annual Expected Costs and Sales 2021
sales of 8.5 million in the first year. The magic film Product Unit Price $ 24.99
project will break even in the first year. Competition Variable Costs Per Unit $ 11.45
Fixed Costs Per Year $ 5,404,600.00
is expected to be based on price, design and functions
Retail Sales Forecast $ 5,000,000.00
of the products. Whole Sales Forecast $ 3,500,000.00
Company Sales Per Unit 340,136
CONCLUSION

Based on an evaluation of magic film market, and P&A’s strengths, P&A will
introduce a magic film to the market. According to the competitive analysis and
cost and revenue analysis, the new produce should be able to reach beak even for
the first year and make profits for the following years.
REFERENCE

 www. Statcan.com