ADVERTISING
Arguments FOR
1. Advertising keeps prices down because it creates
a mass market and stimulates competition
2. Ads contribute to job security because they help
companies sell their goods and so firms can
retain their staff
3. Ads create consumer awareness by giving
customers up-to-date information
4. Classified ads help people find a job,find a
partner and buy or sell property
5. In highly developed countries advertising is
tightly regulated so customers can officially
complain if needed
6. Advertisements help finance the
media:newspapers, radios and TV channels
derive considerable income from advertising
7. Online advertising makes hardware,software and
Internet access cheaper
8. Commercials also provide entertainment
Arguments AGAINST
1. Goods are more expensive because of costly
advertising budgets
2. Multinational companies destroy smaller firms
because the wealthiest firms can buy advertising
time and push their goods
3. Ads create unreal needs,they brainwash us and force
us to buy unnecessary things
4. Customers don’t have a real choice of freedom
because it is the search engine’s algorithm that ranks
the sites
5. Ads cheat the customer: nearly all of them bend the
truth about the product
6. Adverisers control the media that’s why there are so
many programmes of low standard as they attract
the largest audience
7. Market research organizations spy on people, violate
their privacy by getting info about their
income,education,age, recreational habits,etc
8. Commercials interrupt films and other TV
programmes, they are „ a pain in the neck”