MEDIA AND

INFORMATION
LITERACY
LESSON 1: COMMUNICATION,
MEDIA, AND INFORMATION
OBJECTIVES:
1. Define the key concepts (media, information,
technology literacy, and media and information
literacies).
2. Describe how media and information affect the
communication.
3. Write an essay about the essence of being a media
and information literate individual.
List down all the media
that are present in your
daily life.
Retrieved from: https://web.facebook.com/photo/?fbid=2712492262327665&set=a.1415192975390940
 ANSWER THESE
QUESTIONS:
1. What are the key roles and functions of each of
these media platforms?
2. Why do you think a person has to be ‘literate’
when it comes to using the media and other
information providers?
3. How do media and information affect the
communication?
C_M_U_I_A_I_N
 Communication

http://www.slideshare.net/arnielping/media-and-information-literacy-communication?from_m_app=android
 LASSWELL’S COMMUNICATION
MODEL
Communicator WHO
Message SAYS WHAT
Medium IN WHICH CHANNEL

Receiver TO WHOM
Effect WITH WHAT EFFECT
Click icon to add picture

Retrieved from:
https://web.facebook.co
m/OfficialHUMSSFiles/
posts/118340673323089
 Media and Information Literacy

Media Information Literacy

 MEDIA
The physical objects used to
communicate with, or the mass
communication through physical objects
such as radio, television, computers,
film, etc. It also refers to any physical
object used to communicate messages.
Retreieved from: https://www.slideshare.net/rubenjezarryborja/4-types-of-media
 INFORMATION
A broad term that covers
processed data, knowledge
derived from study, experience,
instruction, signals or symbols.
 LITERACY
The ability to identify,
understand, interpret, create,
communicate and compute, using
printed and written materials
associated with varying contexts.
 MEDIA LITERACY
The ability to access, analyze, evaluate,
and create media in a variety of forms. It
aims to empower citizens by providing
them with the competencies (knowledge
and skills) necessary to engage with
traditional media and new technologies.
 INFORMATION LITERACY
The ability to recognize when
information is needed, and to
locate, evaluate, and effectively
communicate information in its
various formats.
 TECHNOLOGY LITERACY
The ability of an individual, either working
independently or with others, to responsibly,
appropriately, and effectively use
technological tools. Using these tools an
individual can access, manage, integrate,
evaluate, create and communicate information.
MEDIA AND INFORMATION LITERACY

The essential skills and

competencies that allow individuals
to engage with media and other
information providers effectively,
as well as develop critical thinking
CHARACTERISTICS OF A
MEDIA AND INFORMATION
LITERATE INDIVIDUAL
According to Callison and Tilley (2006), you are a media and information literate
individual if you are able to do the following:

● Pose worthwhile questions

● Evaluate the adequacy of an argument
● Recognize facts, inferences, and opinions and use each appropriately
● Deal with quandaries and ill-formed problems that have no fixed or unique solutions
● Give and receive criticisms constructively
● Agree or disagree in degrees measured against the merits of the issue and audience
● Extend a line of thought beyond the range of first impressions
● Articulate a complex position without adding to its complexity
What is communication?
 What is media and
information literacy?
Why do we need to be a
media and information
literate individual?
Each group will formulate your own definition
of the following words. Synthesize the activity
by listing misconceptions on a cartolina.
1. Technology Literacy
2. Media Literacy
3. Information Literacy
4. Media and Information Literacy
 ASSESSMENT
Write an essay about the essence of being a media
and information literate individual.