LESSON 05

TYPES OF MEDIA
MEDIA – Serve as
channels which people
use to send and/or
receive information.

MASS MEDIA –
A type of media used
to reach large
audience.
 TYPES OF MEDIA

PRINT BROADCAST NEW

MEDIA MEDIA MEDIA
PRINT MEDIA

This type of media refers to

materials that are written and
are physically distributed.
PRINT MEDIA

• BOOKS are considered to be the

oldest (3500 BCE) with the
invention of the Sumerian ancient
style of writing called cuneiform.
PRINT MEDIA
• Oldest form of the media
1. • Early news sheets 700-100 BCE

• Chinese circulated Ti-pao (Government

2. gazette) throughout China
• Arabs carried Chinese techniques of paper
making in Europe.
 PRINT MEDIA

• Ancient Roman
3. government published
4. • Gutenberg Press in 1440s
Acta Diurna (Daily Events)
FORMS OF PRINT MEDIA
NEWSPAPER

Lightweight, serial publication which comes out regularly

and contains news on current events of special and general
interest.

● First to reach the mass audience

● Serving all classes in society
● People in the olden times mostly relied on newspaper in
receiving news
 Broadsheet Newspaper

● Measures 6 columns and 22/24

inches long
● Manila Bulletin, Philippine Daily
Retrieved from: https://pinoyindexph.wordpress.com/tag/philippine-daily-inquirer/
Inquirer, and The Philippine Star
 Tabloid Newspaper

● Half size of a broadsheet; intended for the masses

● Abante, People’s Journal, Pilipino Star Ngayon,
Inquirer Libre
MAGAZINE

• Highly appealing and colorful prints on special papers.

• Targets variety of audiences
• Magazines were primarily intended to entertain
readers during the 1600’s and 1700’s when literacy rate
of people had increased.
• Magazines became mass media in 1891.
BROADCAST MEDIA
Broadcasting is a form of mass communication that
utilizes radio and television to transmit messages and
programs via airspace (Robles & Tuazon, 2014)

Airspace means part of the atmosphere where frequency

bands are available to transmit messages to and from
broadcast devices
 BROADCAST MEDIA

Content Producers are now

able to send messages to a
large number of people real-
time
FORMS OF BROADCAST MEDIA
RADIO
• First transmitted by Guglielmo Marconi (1895)

• Radio Broadcasting began in the early 1900s

RADIO

• Radio was introduced in the Philippines in 1922

• Commercial Radio Broadcasting started in 1924

• Since then, the radio became an important

mass medium among Filipinos.
TELEVISION
• Developed from the technology used
in radio.

• First Television stations went air in

1941 (Potter, 2008)

• Introduced in the Philippines in

1953.
NEW MEDIA

● “New Media” has been in use since the 1960’s (McQuail, 2010)
● Refers to digital media that are interactive, incorporating two-way
communication, and involving a form of computing (Logan, 2010)
● As people come to know more about others who were once
separated from them by distance, they will form a new, beneficial
relationship, a global village.
 MEDIA
CONVERGENCE
 MEDIA
CONVERGENCE
● Merging of mass communication outlets
– print, broadcast, and the internet
through digital media platforms.

● Allowing media content to flow across

various platforms.