PURPOSIVE

COMMUNICATION

Instructor:
Sylvester m. suhayon
 Module 4
At the end of the lesson, the students should be able to:

 determine culturally-appropriate terms, expressions, and images

(sensitivity to gender, race, class, etc.); and,
 adopt cultural awareness and sensitivity in communication of
ideas.
INTRODUCTION
 The spoken mode is often associated with everyday registers while the written mode
is strongly associated with academic registers. However, this is not always true.

 For instance, in everyday communication, face-to face conversations are usually

supplemented by text messaging.

 In academic contexts, significant forms of oral communication are used along with
written communication.

 Significantly, both everyday and academic communications are characterized by

multi-modality or the use of multiple modes of communication, including spoken,
written words and images, music, videos, gestures, etc.
 LANGUAGE VARIETIES

 Refer to the various forms of language triggered by social factors

such as: social situation, occupation, age, geography, education,
gender, social status, and ethnicity.
 language REGISTERS

 Used in different situations, which are identified by the degrees of formality

such as in formal we have speakers and in informal we have the conversation
between friends
 According to Nordquist (2018), a register is defined as the way a speaker uses
language differently in different circumstances
 Determined by factors as social occasion, context, purpose, and audience
 Determine the vocabulary, structure, and some grammar in one’s writing and
even in one’s oral discourse.
 NATURE OF LANGUAGE VARIATION

 Language varies when communicating with people within (local)

and outside (global) our community.
 Language varies in speaking and in writing.
 Language varies in everyday and specialized discourses
 FOUR DOMAINS THAT REFLECT LOCAL USAGE

 Local everyday written. This may include instances of local everyday written
usage found in the neighborhood posters (e.g. a poster looking for a bed
spacers).
 Local everyday oral may occur in local communication among neighbors in
everyday, informal and local varieties of languages.
 Local specialized written. Such as publications and websites of local societies.
 Local specialized oral involves specialized discourses. For example, in a
computer shop in the neighborhood.
 FOUR DOMAINS THAT REFLECT GLOBAL USAGE

 Global everyday written avoids local colloquialisms to make the text

accessible to wider communities of readers. This can be found in international
editions of newspapers and magazines.
 Global everyday oral may occur in interactions between people coming from
different parts of the world when they talk about everyday casual topics.
 Global specialized written expands to as many readers internationally, hence
the non-usage of local colloquial expressions. (e.g. international research
journal articles)
 Global specialized oral occurs when people from different parts of the world
discuss specialized topics in spoken form. (e.g. paper presentation sessions in
an international academic conference).
 References

 Purposive communication book authored by Geraldine S. Wakat, PhD, et.al

 https://www.slideshare.net/mobile/RyanBuer/varieties-and-registers-of-spoken-and-
written-language-200284234