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Research Philosophy & Research Method in Business
Research Philosophy & Research Method in Business
Research Philosophy & Research Method in Business
Research Research
design philosophies
Belief and assumption
• Scientific research philosophy is a system of the researcher’s thought,
following which new, reliable knowledge about the research object is
obtained.
• Researchers have different beliefs and assumptions to ‘the world’.
• How they see their own world/phenomena
• All research is based on some underlying assumptions about
what constitutes ‘valid’ research
• Paradigms as Basic Belief Systems,
• Based on Ontological, epistemological and methodological
assumptions (Guba and Lincoln, 1994)
Philosphical Perspectives
Research philosophy
• Research philosophy can be defined as the development of research
assumption, its knowledge, and nature.
• Research paradigm can be characterized by the way scientist respond
to 4 components: ontology, epistemology, axiology, methodology
Research philosophy
Approach to theory development
Methodological choices
Strategies
Time Horizon
Technique and
procedure
Scheme of research philosophy
Research
Paradigms
Research Approach:
Positivist Qualitative Research
Post positivist Quantitative Methodology
Pragmatist Others (mixed,
Realism realism, spiritual) Research Design
Intrepretivism, etc Variables
Research Focus
Nature of Data collecting
method
science
research Data analysis method
Ontology
Epistemology
Axiology
Ontology
• Philosophy of reality
• our view (whether claims or assumptions) on the nature of reality,
and specifically, is this an objective reality that really exists, or only a
subjective reality, created in our minds.
Epistemology
• Philosophy of Knowledge
• How we come to know that reality
• What is the relationship between the knower and what is known?
How do we know what we know? What counts as knowledge?
• ‘knowing how you can know’ and expand this by asking how is
knowledge generated, what criteria discriminate good knowledge
from bad knowledge, and how should reality be represented or
described
axiology
• Philosophy of value
• Material values daily necessities of human life
• and spiritual values => related to intellect, emotion and will,
goodness
Methodology
• Identifies the particular practices used to attain knowledge it
• The discipline or body of knowledge that utilizes these methods
4 Paradigms
Positivism Intrepretivism
1. Determinative 1. Understanding
2. Reductive 2. Depth meaning from participants
3. Observation and empiric testing 3. Social and historical construction
4. Verification of theory 4. Generating of theory
4
paradigms
Advocate/
Pragmatism
participatory 1. Effect on act
1. Political sense 2. Problem Centre
2. Empowerment issues 3. Pluralistic
3. Collaborative
4. orientation: real world
4. orientation: change
Others
• Mix Method
• Critical Research
• Spiritual Research
• Constructivism
• Realism
• Post modernism
• etc
Research philosophy
Philosophical Ontology Epistemology Axiology Methods
Quantitative • Qualitative
1.Experiment 1.Narrative
2.Non Experiment: 2.Phenomenology
Descriptive, 3.Ethnography
comparative, 4.Grounded Theory
association, Causal, 5.Case Study
Survey, Exploratory
References
• Creswell, J.W. Research design: Qualitative, Quantitative, and Mixed
Methods approaches. 3rd ed. California: Sage Publication, Inc
• Saunders, M.N.K., Lewis, P., & Thornhill, A. 2019. Research methods
for business students, 8th ed. Harlow: Pearson
• Zukauskas, P., Vveinhardt, J., & Andriukaitiene, R. 2018. Philosophy
and paradigm of scientific research. In book: Management Culture
and Corporate Social Responsibility, 1st. Editors: Jolita Vveinhardt.
IntechOpen
Research Philosophy, Approach
to theory, Methodology,
design/strategies
Week 2
METODE
Qua ntita tif PENELITIAN:
Disain PENUTUP:
Lokasi TEMUAN
DISKUSI Kesimpulan
MASALAH KEPUSTAKAAN Sampel &
HASIL Implikasi
Instrumentasi ANALISIS
Saran
Analisis
PARADIGMA
Hipo
RESEARCH
QUESTIONS THEORITICAL
FRAMEWORK
METODE Existing Model
PENELITIAN:
Disain Diskr Seting Diskusi & PENUTUP:
Keprihatinan KEPUSTAKAAN Seting Penelitian Proposisi Kesimpulan
FOKUS MASALAH
Kegalauan Sampel & Ferifikasi Utama Implikasi
Kekaguman Keabsyahan Data Saran
Keunikan Data
dsbnya Analisis
PARADIGMA
Quantitative
Quantitative Qualitative
Qualitative
Research
Research Research
Research
Comparative
Comparative
Research
Research
(research
(researchthat
that
compares)
compares)
Quantitative Research
Completely Certain:
Causal, Comparative, Ambiguity:
Associative or Exploratory
Descriptive
Exploratory Research: Pilot
• The Effects of Assignment Timelines on
Study Student Procrastination
• 22 individuals took part in the study; 7 turned
the assignment in early, 15 turned in the
assignment on or after the due date. The
findings using a Chi Square were significant
(p=.033) indicating procrastination is
indicative of student behavior.
16
14
BUSI 515
12
10
0
Early Due date
Descriptive Research
• Research that describes
• Describes characteristics of a
population or phenomenon
• Some understanding of the nature
of the problem
• Deals with the who, what, where,
when, how…but not the why?
Descriptive Research
Examples
• Weight Watchers
average customer
• Woman about 40
years old
• Household income of
about $50,000
• At least some college
education
• Trying to juggle
children and a job
Causal Research • Research that looks
at cause & effect
• Conducted to
identify cause and
effect relationships
• Statistics:
Correlations,
regression, t-test,
ANOVA, etc.
Causal
Causal
Research
Research
Associational
Research
Looks for
relationships
Comparative
Comparative
Research
Research Designs: Stats:
Looks
Looksfor
for
differences
differences
Experimental T-test
Quasi-experimental ANOVA
Ex post facto Correlation
Time series Multiple regression
Predictive Chi Square
Correlational Spearman Rho
Comparative Phi – Cramers V
Surveys Etc, etc, etc
Multivariate
Longitudinal
Causal Study
• In this study the effects of a training program
administered with 360 feedback (IV) are
evaluated using pre- and post-observations of
the participants' managerial skills (DV). A pre-
and post-test control group design was chosen
for this field study because it is classified as an
experimental design…The control group
received …no management training. The
experimental group received feedback and
management training…The results of the study
indicate partially that training enhanced the
effectiveness of the 360 feedback in the
development of managerial skills.
• To protect participants
• To ensure that the research is the professional product
Key Ethical Principles