PAY IT FORWARD

GIFT A
SMILE
Tired Delivery boy/
House help
IDEA

Have some eatable

and water to drink at
my home

Build the chain and Campaign By

AUDIENCE
help them out by • Millennials

TARGET
• GenZ
gifting a smile

Campaign For
• Delivery boys/ girls
• House help
• Maintenance workers
 Approach Action Plan Resources
Required

A
A smile
smile on
on the
the face
face of
of our
our helpers
helpers will
will bring
bring aa lot
lot of
of
positivity to life.

Whenever we have a delivery boy, electrician or any helper

at
at our
our home,
home, they
they may
may require
require food
food and
and water.
water.

A glass of water can bring smile on their face, What if we

provide some food and water to them House helps will also get
our help and way to treat
them will be changed
Let
Let us
us bring
bring smile
smile to
to their
their face
face and
and make
make this
this message
message reach
reach
out to large audience.
out to large audience.

Its not just they people can help us, but we can also help
Post a selfie with “#GIFT A
them. SMILE” and nominate 3
friends to continue the
campaign

Gift a smile box with water

and food to any helper