Environmental Influence on

HRM and HRP

Delivered by
Dr. Pratyush Banerjee
Assistant Professor, TAPMI
Today HRM and HRP are being
shaped by…
 A highly volatile market

 Rapid pace of new technology development

 Changing employee preferences and

expectations

 Global catastrophes
Stages of environmental analysis

 Scanning

 Monitoring

 Forecasting

 Assessing
 Where to get information for
environmental scanning?
 Publications (Articles, Books, Chapters,
Reports)
 Professional associations (UNDP, OECD)
 Conferences and seminars with focus on
sustainability / environmental changes
 Professional consultants (McKinsey / Nielsen
/ BCG / Gartner etc.)
What is competitive intelligence?

 A formal approach to receiving relevant

information about immediate competitors
 This can be done by analyzing competitor
press releases and following any buzz that
gets created in popular media
 Corporate espionage is another possible way
of obtaining competitive intelligence, though
not a very ethical one
How do HR managers scan the
environment?
External environmental factors:
 Continuing high cost of employee healthcare coverage
 Increased global competition for jobs
 Growing complexity of legal compliance
 Aging population
 Economic growth of BRIC nations
 Greater need for cross-cultural understanding
 Greater economic uncertainty
Internal environmental/demographic
factors
 Level of Top management commitment

 Corporate restructuring

 Diversity+ Generational differences

Socio-cultural factors

 Right to privacy

 Work-life balance

 Contingent workers (eg: crowd-sourcing)

 Workplace violence
Responsibilities of Organizational
Culture
 Promote a culture which the employees want

 Promote work life balance initiatives

 Promote a culture of creativity and idea

generation
Consequences of a ill-defined culture

 Employee burnout

 High attrition

 Low commitment

 Low job satisfaction

 Counter-measures

 Creative staffing strategies

 Align line and staff objectives

 Provide proper training

 Prioritize the workload

 Internal redeployment
Burnout management strategies

 Regular monitoring of workload

 Showing appreciation for valued workers

 Job redesign/ reassignment

Re-recruitment strategies

 Identify high-performers

 Provide growth and learning opportunities

 Appreciate their output at regular intervals

 Assign greater responsibility and lay out a

structured succession plan
Work-Life Balance strategies

 Telework/ Telecommuting

 Flexible work schedules – reduced time

schedule, seasonal schedule, compressed
schedules

 Female employee provisions

 Environmental scanning exercise
 Imagine you are CHRO of a major retail chain in India
having 122 outlets across 24 states
 There are roughly 5000 employees working at shop floor
level in these outlets
 On March 21, 2020, GOI has announced indefinite
nationwide lockdown in response to COVID 19 surge
 Post-Covid, the retail space is not the same
 Develop a future HR Plan to sustain during this crisis
after conducting a thorough environmental scanning (use
any relevant strategic tool that you deem fit)
Thank You