Presented By:

Gavneet singh
 Ralson today stands tall as India's largest
company in the field of bicycle tyre industry.
 Location: Ralson Nagar, GT Road, Ludhiana.
 Led from the front in 1974 by Mr. Sanjeev Pahwa
Chairman-Cum-Managing Director, under the
name “Ralson Cycle Pvt. Ltd.”
 1985: Ralson India Ltd.
 In 2003 a new plant was set up at Doraha for
manufacturing automobile tyres.
 Company's turnover has shot up to 500 crores in 2009.
 Presently company is producing:
1. 1.25 Lac tyres & 1.50 Lac tubes per day for bicycles
2. 1 lac tyre, tubes per month for automobile tyres.
 It currently has workforce of about 5000 workmen.
 Distribution network: 31 branches ,13 consignee agents
and 8000 dealers spread all over India.
1. Core Business Manufacturing of Tyres, Tubes and Hubs

2. Manufacturing Unit Raison Nagar, GT Road, Ludhiana 14103

3. Head office J-38, Udyog Nagar, Rohtak Road, Delhi 110041

4. Registered Office - Do -

5. Website www.ralson.com

www.ralsonindia.com

6. Raw Material Rubber & Chemicals

8. Daily Production 1,10,000 : Tyres

1,40,000 : Tubes

16,000 : Hubs
9. Annual Turnover Domestic : 415 Crores

Export : 145 Crores

10. Work Force 500 (s)

3000 (w)
11. Area Covered 41 Acres
12. Branches 31
13. Quality Standards ISO 9001 : 2000
14. Main Customers Hero Cycles, Atlas ,Avon, Nova, Export
15. Competitive Position In India : First

In World : Second
16. Awards State Safety Award ( Every year)
  Product refers to a physical product or a service or an idea
which a consumer needs and for which he is ready to pay.

TYRE

HUB

TUBE
 Competitor analysis in marketing is an assessment of the
strengths and weaknesses of current and potential competitors
 Competitor analysis has two primary activities, 1) obtaining
information about important competitors, and 2) using that
information to predict competitor behaviour. The goal of
competitor analysis is to understand:
 with which competitors to compete,
 competitors' strategies and planned actions,
 how competitors might react to a firm's actions,
 how to influence competitor behaviour to the firm's own
advantage.
 To study the dealer’s satisfaction regarding Ralson Tyres
marketing policies.
 To analyze the Quality of Ralson tyres as compare with other
companies.
 To Study about different services provided by the company.
 To Study about the brand mostly customers demands.
 To study about the various factors influence customer demand.
 To study about overall position of the Ralson Tyres in market.
 Data Collection: - Both secondary and primary method of
data
collection was used.
For secondary data collection Internet, , research
record etc were referred.
For primary data collection personal interview were
conducted
and questionnaire
was developed.
SAMPLE
UNIVERSE: All the dealers and non dealers of Ralson
Tyres of
Sahnewal, Doraha, Khanna, Jagroan,
Nawanshahr,
Garhshankar, Phagwara, Hoshiarpur, Banga, Ropar,
Chamkhaur
Sahib, Morinda, Khumano Mandi,
Kharar, and Ludhiana and nearby places
 Q1. In which brand mainly you are
dealing
MRF 60
RALSON 10
TVS 15
CEAT 15

60

50

40

30

20

10

0
MRF RALSON TVS CEAT

INTERPRETATION
From the above data shows that 60% respondents mainly deals with MRF, 15% both TVS and CEAT and
10% in Ralson .
 Q3. Why this motor cycle has more demand in
market?
PRICING 25

QUALITY 60

PROMOTIONAL SCHEMES 10

SATISFACTION 5

60

50

40

30

20

10

0
PRICING PROMOTIONAL
SCHEMES

INTERPRETATION
From the above data shows that 60% respondents demand for Quality, 25% for Pricing, 10% for Promotional Schemes
and 5% f
or Satisfaction.
 Q4.Which brand’s quality is
best? MRF 67

RALSON 13

TVS 8

CEAT 12

70

60

50

40

30

20

10

0
MRF RALSON TVS CEAT

INTERPRETATION
From the above data shows that 67% respondents deals with MRF, 15% both
TVS and
CEAT and 10% in Ralson .
Q5. What the customers looks for is the brands while purchasing tyres?

GOOD WILL 10
QUALITY 50
PRICE 40

50
45
40
35
30
25
20
15
10
5
0
GOOB WILL QUALITY PRICE

INTERPRETATION
From the above data shows that 50% respondents looking brands Quality, 40% looking
Price,
and 10% looking at Goodwill.
Q6. Are you dealing in un branded tyres?

YES 20
NO 80

80
70
60
50
40
30
20
10
0
YES NO

INTERPRETATION
Mostly respondents don’t deals with
unbranded tyres.
Q8. Are you satisfied with Ralson?
YES 80

NO 20

80
70
60
50
40 Series1
30
20
10
0
YES NO

INTERPRETATION
From the above data shows that 80% respondents are satisfied with Ralson and 20%
are not.
Q9. Do you get delivery on time?
7 DAYS (GOOD) 90

10 DAYS (AVERAGE) 10

MORE THAN 15 DAYS (POOR) 0

90
80
70
60
50
40 Series1
30
20
10
0
7 DAYS (GOOD) 10 DAYS
(AVERAGE)

INTERPRETATION
From the above data shows that 90% respondents said that the got the delivery on in 7
days, 10%
FINDINGS
 Consumer have no knowledge of Ralson Tyres provide the knowledge to
 customer by advertisement. 
 Need of Promotional Schemes.
 Control on prices.
 Poor supply
 Improve Relations with customers. 
 Make different designs.
 Punctuality
 Behavior
 Knowledge
 relation