MICRO PERSPECTIVE OF TOURISM

& HOSPITALITY

Introduction Activity
(Evaluation)

MONTRIAS, AILYN A.
BSHM 1-A
 MY EVALUATION

• Our teacher explains and discuss clearly the

lesson.
• He was enthusiastic in teaching.
• Shows mastery of the lesson.
• The discussion was well-organized.
• His voice were clear.
• He maximized the class hours for learning.
•
 What is Tourism?
• Tourism is a social, cultural and economic
phenomenon which entails the movement of
people to countries or places outside their usual
environment for personal or business/professional
purposes. These people are called visitors (which
may be either tourists or excursionists, residents
or non-residents) and tourism has to do with their
activities, some of which imply tourism
expenditure.
What is a tourist?
The United Nations World Tourism Organization
(1995) helps us break down this definition further
by stating tourist can be:

• Domestic (residents of a given country travelling

only with in that country)
• Inbound (non-residents travelling in a given
country)
• Outbound (residents of one country travelling in
another country.
 What is Hospitality?
• Hospitality comes from the latin word
“hospes”,  which means host or guest.
• Hospitality define as “the business of
helping people to feel welcome and
relaxed and to enjoy themselves”.
• Hospitality has come to mean meeting the
needs of guests with kindness and
goodwill.
The  Hospitality and Tourism Services:

• Accomodation
• Food and Beverage
• Recreation and Intertainment
• Transportation
• Travel Sevices
THANK YOU FOR
LISTENING 🙂
• Strengths and weaknesses are often
internal, while opportunities and threats
are generally related to external factors.

• By identifying and understanding the

strength of the company or organization, it
can re-state its vision and mission and
eventually formulate and develop more
effective strategies.
• On the other hand, knowing the weaknesses of
the company will enable that company to re-
channel the use of its current resources to other
productive use, and minimize the loss.

• An analysis of the company's weaknesses will

make the managers take possible steps to
minimize the negative effects, and maybe
convert the weaknesses into an opportunity,
thus makes business or firm more competitive.
SWOT Stands for?
• Threats are either influenced by
internal or external reasons. Threats
are beyond the control of the
managers/owners but a better
understanding of both their internal
and external environments,
specifically the competitors, may
help planners/managers design their
strategic plans.
 Figure 22. SWOT Analysis
Opportunities are factors
Strengths provides an Weaknesses are aspects of that represents reasons
your business is likely to Threats include external
area to list everything your business that detract
prosper. Such as being factors beyond your control
than right either from the value you offer
able to expand a that could place your strategy
individually or as an or place you at a
franchise into a new city ,or the business itself at risk.
organization.This section competitive disadvantage.
some may fall into your You have no control over
contains both strengths, You need to enhance these
lap such as another these but you may benefit by
with in the organization, areas in order to compete
country opening up its having contingency plans to
and external strengths, wither your best
market to foreign address them if they should
such as clients competitor.
business. occur.
relationships.

S
Strengths
WWeaknesses
O
Opportunities
TThreats
 SWOT Analysis Identifies:
• Strengths - the areas where • Opportunities - elements in a
the business excels and has a company's external
competitive advantage over environment that allows it to
competitors. formulate and implement
• Weaknesses- characteristics of strategies to increase
a business which make it profitability.
disadvantageous relative to • Threats - elements in the
competitors, the area that external environment that could
needs improvement. endanger the integrity and
profitability of the business.
 THE SBTDC’ A KEY FACTORS: A
GUIDE TO INDUSTRY ANALYSIS
The north carolina small business and technology center
(SBTDC) developed decay factors to be considered in analyzing
an industry. The factors as suggested by the SBTDC enumerated
as follows:

1. Geographic area pertains to the area what are local,

regional, national or international.
2. Industry refers to the description of the industry as regards
to the scope and coverage (as to size).
3. Product is the physical aspect or attributes and the
different uses of the product.

4. The buyers pertains to the prospect buyers or

customer the total target market.

5. Regulatory environment refers to the national and local

government laws and regulations and policies

6. Company information is a listing of successful

business and industry ,potential competitors.
 7. A brief history of an industry is a holistic presentation of
development and status of industries in the country.

8. Factors that affect growth of the industry refer to the

demographic profile of the nation.

9. Trends is sales over recent years are based on the records

of actual sales volumes over the year.

10. Current operations/management trends within the industry,

which are standard practices prevalent among the firms.
11. The types of marketing strategies prevalent within
the industry.

12. Competitor information are the general information

about the profile of the competitor especially strategic
locations and background of commutations.