MICRO PERSPECTIVE OF TOURISM

& HOSPITALITY

Chapter 1: The Public and Private Sector

of the Tourism Industry
(Evaluation)

Montrias, Ailyn A.
BSHM 1-A
 My Evaluation
Group 1 Reporting
• Reporters were confident.
• The reporters explains and discuss clearly the lesson.
• The reporters shows mastery of the assign topic.
• The discussion was well-organized.
• The voice were clear.
• Reporters gave a clear presentation of the topic.

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The Tourism Industry
- is a composite of industries and entities, both
PUBLIC AND PRIVATE.
- involved in the planning, development, marketing,
sales, operation and evaluation of destinations,
products and services that cater to the needs of the
travelers, both foreign and domestic.

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 THE TOURISM INDUSTRY
THE GOVERNMENT SECTOR THE PRIVATE SECTOR

Department of Tourism (DOT) Transportation Companies

Philippine Convention & Visitors Corporation Lodging Industry

Philippine Tourism Authority (PTA) Food & Beverage Industry

Local Government Units (LGU) Attractions and Activities Industry

Other National Government Units The travel Trade

Financial Institutions Other Private Sectors Entities

Education & Training Institutions  

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Government Sector
• Responsible for the formulation of
tourism policies.
• Provides guidelines for the development
of destinations, and
• Regulates the industry, in collaboration
with other government agencies.

5
 4 Government Agencies Directly Involved in
Tourism Industry :

1. Department of Tourism (DOT)

2. The Philippine and Convention & Visitors
Corporation (PCVC)
3. The Philippine Tourism Authority (PTA)
4. Local Government Units (LGU) such as:
Provincial, City, & Municipal

6
 Private Sector
• Invest time and money into aspects such
as marketing and training
• Vital part in developing our tourism
infrastructure and enhancing products.

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THANK YOU FOR
LISTENING🧡

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 Big
concept
Bring the attention of your audience over a key
concept using icons or illustrations

9
In two or three
columns
Yellow Blue Red
Is the color of gold, Is the colour of the clear Is the color of blood,
butter and ripe lemons. sky and the deep sea. It and because of this it
In the spectrum of is located between has historically been
visible light, yellow is violet and green on the associated with
found between green optical spectrum. sacrifice, danger and
and orange. courage.

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A picture is
worth a
thousand
words
A complex idea can be conveyed with
just a single still image, namely making
it possible to absorb large amounts of
data quickly.

11
Want big impact?
Use big image.

12
Use charts to
explain your ideas

White Gray Black

13
And tables to
compare data
A B C

Yellow 10 20 7

Blue 30 15 10

Orange 5 24 16

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 Maps

our office

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89,526,124
Whoa! That’s a big number, aren’t you proud?

16
89,526,124$
That’s a lot of money

185,244 users
And a lot of users

100%
Total success!

17
Our process is easy

first second last

18
Let’s review some
concepts
Yellow
Is the color of gold, butter
and ripe lemons. In the
spectrum of visible light,
yellow is found between
green and orange.
Yellow
Is the color of gold, butter
and ripe lemons. In the
spectrum of visible light,
yellow is found between
green and orange.
Blue
Is the colour of the clear
sky and the deep sea. It is
located between violet
and green on the optical
spectrum.
Blue
Is the colour of the clear
sky and the deep sea. It is
located between violet
and green on the optical
spectrum.
Red
Is the color of blood, and
because of this it has
historically been
associated with sacrifice,
danger and courage.
Red
Is the color of blood, and
because of this it has
historically been
associated with sacrifice,
danger and courage.
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4000

3000

2000

1000

You can insert graphs from Excel or Google Sheets

20
Mobile
project
Show and explain your web, app
or software projects using these
gadget templates.

21
Tablet
project
Show and explain your web, app
or software projects using these
gadget templates.

22
Desktop
project
Show and explain your web, app
or software projects using these
gadget templates.

23
 Thanks!
Any questions?
You can find me at:
@username
user@mail.me

24
Credits
Special thanks to all the people who made and
released these awesome resources for free:
× Presentation template by SlidesCarnival
× Photographs by Unsplash
× Watercolor textures by GraphicBurguer

25
Presentation design
This presentation uses the following typographies and colors:
× Titles: Lato Thin
× Body copy: Lato Light
You can download the fonts on this page:
http://www.latofonts.com/lato-free-fonts/

You don’t need to keep this slide in your presentation. It’s only here to serve you as a
design guide if you need to create new slides or download the fonts to edit the
presentation in PowerPoint®
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2.
Extra
Resources
For Business Plans, Marketing Plans, Project
Proposals, Lessons, etc
Timeline
Yellow is the
Blue is the colour Red is the colour Black is the color color of gold, White is the color Blue is the colour
of the clear sky of danger and of ebony and of butter and ripe of milk and fresh of the clear sky
and the deep sea courage outer space lemons snow and the deep sea

JAN FEB
FEB MAR
MAR APR MAY JUN JUL AUG
AUG SEP OCT NOV
NOV DEC
DEC

Yellow is the White is the color Blue is the colour Red is the colour Black is the color Yellow is the
color of gold, of milk and fresh of the clear sky of danger and of ebony and of color of gold,
butter and ripe snow and the deep sea courage outer space butter and ripe
lemons lemons

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 Roadmap
Blue is the colour of the
clear sky and the deep Red is the colour of Black is the color of
sea danger and courage ebony and of outer space

1 3 5

2 4 6

Yellow is the color of White is the color of milk Blue is the colour of the
gold, butter and ripe and fresh snow clear sky and the deep
lemons sea

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Gantt chart
Week 1 Week 2

1 2 3 4 5 6 7 8 9 10 11 12 13 14

Task 1

Task 2 ◆

Task 3

Task 4 ◆

Task 5 ◆

Task 6

Task 7

Task 8

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 SWOT Analysis
STRENGTHS WEAKNESSES
Blue is the colour of Yellow is the color
the clear sky and of gold, butter and
the deep sea ripe lemons

Black is the color of White is the color

ebony and of outer of milk and fresh
space snow
OPPORTUNITIES THREATS

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 Business Model Canvas

Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
Insert your content Insert your content Insert your content Insert your content Insert your content

Key Resources Channels

Insert your content Insert your content

Cost Structure Revenue Streams

Insert your content Insert your content

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Funnel
AWARENESS Insert your content

DISCOVERY Insert your content

EVALUATION Insert your content

INTENT Insert your content

PURCHASE Insert your content

LOYALTY Insert your content

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Team Presentation

Imani Jackson Marcos Galán Ixchel Valdía Nils Årud

JOB TITLE JOB TITLE JOB TITLE JOB TITLE
Blue is the colour of the Blue is the colour of the Blue is the colour of the Blue is the colour of the
clear sky and the deep clear sky and the deep clear sky and the deep clear sky and the deep
sea sea sea sea

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 Competitor Matrix
HIGH VALUE 2

Competitor
Compe
titor
Our company

Competitor

HIGH VALUE 1
LOW VALUE 1

Competitor

Competitor Competitor

LOW VALUE 2
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Weekly Planner
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

09:00 - 09:45 Task Task Task Task Task Task Task

10:00 - 10:45 Task Task Task Task Task Task Task

11:00 - 11:45 Task Task Task Task Task Task Task

12:00 - 13:15 ✔ Free time ✔ Free time ✔ Free time ✔ Free time ✔ Free time ✔ Free time ✔ Free time

13:30 - 14:15 Task Task Task Task Task Task Task

14:30 - 15:15 Task Task Task Task Task Task Task

15:30 - 16:15 Task Task Task Task Task Task Task

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SlidesCarnival icons are editable shapes.

This means that you can:

● Resize them without losing quality.
● Change fill color and opacity.

Isn’t that nice? :)

Examples:
Diagrams and infographics

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How? Follow Google instructions https://twitter.com/googledocs/status/730087240156643328

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