JK INDUSTRIES LTD.

Submitted By: -
Rambeer Singh Gurjar
PGD-MM (025)
Project title :-

Logistic services
& Market Analysis of Tyre Industry
Objective of study :-
1. Primary objective
• To study logistic handling procedures.
• To do a comparative market study of different tyre brands, in Gwalior
region.
• To study the main factors affecting the logistic services provided by JK
Tyre to the dealers through their depots.

2. Secondary objectives: -
• How should orders be handled? (Order Processing)
• Where should stocks be located? (Warehousing)
• How much stock should be held. (Inventory)
• How should goods be shipped? (Transportation )
Research Methodology :-
 Descriptive Method
A study is to answer the “who, what, when, where and
how” of the subject under investigation.
 Primary data
Primary data can be collected two methods observation
and communication.
 Observation method
data received from different agencies involved in making
observations with regard to product’s performance.
 Questionnaire method
A questionnaire consists of questions presented to the
dealers for their answers.
About company :-
 J.K. Tyre, is the country’s leading four-wheeler tyre
manufacturer, and the 18th largest tyre manufacturer in the
world. Set up in 1977.
 The second largest manufacturer of 4-wheeler tyres in the
country.
 The brand name "J.K. Tyre" for Truck, Buses, Passenger Cars,
Jeeps, Light Commercial Vehicles, Multi Utility Vehicles and
Tractors.
 J.K. Tyre is the largest manufacturer of truck and bus tyres in
India.
 The truck and bus tyres produced account for nearly 74% of
the total tyre business in India.
Company Mission: -
 To be the largest and most profitable Tyre company in India.
 To remain No. 1 position in truck and bus segment and to be
amongst top too in all other four-wheeler segments.
 To be the largest Indian Tyre exporter. Continue to be significant
player in the world in the Truck bus segment
 To be the most preferred Tyre brand in India.

Company vision: -
To be among the most admired
companies in India committed to exellence

 
COMPANY’S CORE VALUES :-

 Caring for people.

Integrity including intellectual honesty,
openness, fairness and trust.
Commitment to Excellence
Major Player of Tyre Industry

18% 13% MRF

21% Apollo
JK Inds
26% CEAT
22% Others
Major player of tyre industry In Gwalior Region: -

9%
10% 27% Apollo
MRF
JK Inds.
CEAT
16% Birla
20% Others
18%
Logistic service of JK Tyre-
• Physical distribution starts at the factory. Managers choose a
set of warehouses (stocking points) and transportation
carriers that will deliver the goods to final destinations in the
desired time or at the lowest total cost.
Logistic working process :-
• Receiving of goods :-
1. Size / Pattern / Quality
2. Quantity
3. Certification by Quality
• Storing of Goods :-
1. Height of storage conditions.
2. FIFO (first in first Out).
• Clearance of Goods :-
1.  Packing specification (party wise)
2. Mode of Transports.
3. Delivery in Time.
Total Sales Distribution: -
Demand for tyres can be categorized under four segments - Replacement
Market (RM), the Original Equipment Manufacturers (OEMs), Exports, and
the Government.

11% 4%
SALES DEPOT
OEM
53% EXPORT
32%
INSTITUTION
 Market research
• Sample area and size: -
1. Gwalior – 15 dealer.
2. Murena - 10 dealer.
3. Datia – 5 dealer.
1. Are you satisfied with pricing policy of JK Tyre as compared to other firm.

Poor; 6
Exellent; 8

Good; 16
2. Are you satisfied with quality of JK Tyre as compared to other firm.

Exellent; 6
Poor; 9

Good; 15
3. Are you satisfied with delivery periods of JK Tyre as compared to other firm

Exellant; 3

Poor; 8

Good; 19
4. Are you satisfied with service of JK Tyre as compared to other firm.

Exellent; 5
Poor; 7

Good; 18
.

Finding: -

 Dealers receives good concession/ discounts to get profit.

 Dealers prefer unconditional warranty scheme goods as they
are highly demanded in the market.
 Dealers get goods from depots on credit basis through SAS
scheme.
 Dealers enjoy market reputation of JK tyre.
 Some time the consumption and a production cycle is not
matched
Suggestion: -

 The company should give some special offers or discounts to

the dealers which could increase the sales of JK tyre in the
region, as dealers were found to have high convincing power
which could influence the buyer.
 To avoid delay in dispatch JK Tyre Gwalior plant should have
provisions to fulfill urgent & special requirements.
 The company should take some efforts to make effective
transportation arrangements. Because it affect production pricing,
on-time delivery performance and customer satisfaction.
 The company should centralized inventory in one place and use
fast transportation to fulfill orders. It reduces warehousing and
inventory duplication cost.
THANK
YOU