BUSINESS ENGLISH

WRITING
TOP 10 TIPS
 1. DON’T FORGET THE SUBJECT OF THE EMAIL

 You must fill the gap

 Mail with topic:

No “Idea. Sales”

Yes
“Ways to boost online sales by 19% by the end of Q2 2018”.
 2. ONLY OFFICIAL GREETINGS

NO --- hey, yo, hiya

(We’re not in Eminem’s music video)
Yes --- Dear (name), hello, hi,
good morning / afternoon / evening
 3. THE EMPHASIS HAVE TO BE RIGHT!

No - CAPS LOCK

YES ---
CORRECTLE SPELLED
HIGHLIGHT IN ITALICS
• I would like to underline.
• I would like to draw your attention. 
• Please pay attention. 
• Please note.
 4. BE POLITE

• Hope this email finds you well 

• Sorry for bothering you 
• Might I take a moment of your time? 
 5. ‘ASK’ IN THE CORRECT WAY

Remember
It is up to you: were your needs met courteously and correctly.

• I would be grateful if you could …

• Could you please be so kind … 
 6. BREVITY IS THE SOUL OF WIT
Respect your recipients and value their time:

• Don’t write more than a single screen of reading.

• Leave white space between paragraphs.
• Write sentences with average length of 15-to-20 words
maximum.
• Make paragraph not more than 100 words.
 7. YOU SHOULD GET TO KNOW
IF YOU HAVE SOME QUESTIONS

• I would be grateful if you could … YOU NEED HELP?

ASK
• Could you possibly explain … 
• Could you please let me know …  Could you please … (for me)? 
I would appreciate …
• Please could you send me …  I was wondering if you could … 
 8. AGREE = POLITE

• I agree with you on that point. 

• You have a strong point there. 
• I think we can both agree that …
• I do not see any problem with that. 
 9. DO NOT AGREE = POLITE

• From my perspective … — с моей точки зрения; я полагаю

• I’d have to disagree with you there. — Вынужден с Вами не согласиться здесь

+ If you have an addition document:

• Please find attached 
• You can find in attachment … 
• I am enclosing … 
• I forward to you … 
 10. LEAVE GRACEFULLY

• I look forward to hearing from you. 

• Thank you in advance
• A quick response would be much appreciated.
• I would appreciate a quick reply.
• I’ll be delighted to receive your reply.
• Awaiting your prompt reply.
• Keep me informed of the developments.
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