Business Essentials, 10th Edition

Ebert/Griffin

Angga Febrian,S.AN,.M.M
 NAMA : ANGGA FEBRIAN, S.A.N,.M.M
 TTL : WAY JEPARA, 03 FEBRUARI 1990
 ALAMAT : JLN RADEN GUNAWAN, PERUMAHAN BUMI PUSPA KENCANA BLOK A10
 STATUS : 1 ISTRI 2 ANAK
 HP : 082377922212

PENDIDIKAN : S1 ADMINISTRASI NEGARA UNILA ( IPK 3.28 - 3.8 BULAN)

S2 MAGISTER MANAJEMEN UNILA ( IPK 3.58 - 1.8 BULAN)
S3 ILMU EKONOMI UNILA (PROCESS)

ORGANISASI : ANGGOTA BEM FISIP ( 2010-2011)

KETUM HIMPUNAN MAHASISWA ADMIN NEGARA ( 2011-2012)
KORDINATOR IKATAN MAHASISWA ADMIN NEGARA

SUMATERA BAGIAN SELATAN (2012-2013)

LEMBAGA KARATE INDONESIA CAB. LAMTIM ( 2012-2017)

PENGALAMAN KERJA : MARKETING ASTRA ISUZU 2013 – 2016

PENGALAMAN BISNIS : - DOMPET SULAP - TERNAK KAMBING

- KOPI LUWAK - GAMIS KIRANI

- WAROENG BATIEQ (JAHIT BATIK)

BISNIS : Founder GAMA TEXTILE

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After reading this chapter, you should be able to:

1. Describe the external environments of business and discuss how these
environments affect the success or failure of any organization.
2. Describe the different types of global economic systems according to the
means by which they control the factors of production.
3. Show how markets, demand, and supply affect resource distribution in
the United States.
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(cont’d)
(cont’d)
After reading this chapter, you should be able to:

5. Explain the importance of the economic

environment to business and identify the factors
used to evaluate the performance of an economic
system.
 The Concept of Business and Profit
 Business
– An organization that provides goods or services that are then sold to
earn profits.
 Profits
– The difference between a business’s revenues and its expenses. The
rewards owners get for risking their money and time.
 Consumer Choice and Demand
– The freedom of consumers to choose how to satisfy their wants and
needs.
– The freedom of business owners to decide how to meet those wants
and needs.
 Opportunity and Enterprise
– Success in business requires spotting a promising opportunity and then
developing a good plan for capitalizing on it.
 The Concept of Business and Profit (cont.)
 The Benefits of Business
– Provision of goods and services
– Employment of workers
– Innovation and opportunities
– Increased quality of life and standard of living
– Enhanced personal incomes of owners and stockholders
– Tax payments support government
– Support for charities and community leadership
 The External Environments of Business
 External Environment
– Everything outside an organization’s boundaries
that might affect it
 The domestic business environment
 The global business environment
 The technological environment
 The political-legal environment
 The sociocultural environment
 The economic environment
 The External Environments of Business (cont.)

 Domestic Business Environment

– The environment in which a firm conducts its
operations and derives its revenues by:
 Seeking to be close to its customers
 Establishing strong relationships with its suppliers
 Distinguishing itself from its competitors
 The External Environments of Business (cont.)

 Global Business Environment

– The international forces that affect a business:
 International trade agreements
 International economic conditions
 Political unrest
 International market opportunities
 Suppliers
 Cultures
 Competitors
 Currency values
 The External Environments of Business (cont.)

 Technological Environment
– All the ways by which firms create value for their
constituents:
 Human knowledge
 Work methods
 Physical equipment
 Electronics and telecommunications
 Various business activity processing systems
 The External Environments of Business (cont.)

 Political-Legal Environment
– The regulatory relationship between business and the government
(legal system) and its agencies that define what organizations can and
can’t do:
 Product identification laws
 Local zoning requirements
 Advertising practices
 Safety and health considerations
 Acceptable standards of business conduct
– Pro- or anti-business sentiment in government and political stability are
also important considerations, especially for international firms.
 The External Environments of Business (cont.)

 Sociocultural Environment
– The customs, mores, values, and demographic
characteristics of the society in which an
organization functions
– Sociocultural processes determine the goods,
services, and standards of business conduct a
society is likely to accept
 The External Environments of Business (cont.)

 Economic Environment
– The relevant conditions that exist in the economic system in which a
company operates
– Examples:
 If an economy is doing well enough that most people have jobs, a
growing company may find it necessary to pay higher wages and
offer more benefits in order to attract workers from other
companies.
 If many people in an economy are looking for jobs, a firm may be
able to pay less and offer fewer benefits.