VISUAL COMMUNICATION

ARCHITECTURAL INTERIOR CONCEPT BOARD

WHAT IS A MOOD BOARD?
AND WHY IT IS SO IMPORTANT?

A Mood Board is an assemblage of

colors, textures, prints, materials, or other
design elements that make up a project’s
identity. These elements are often
gathered during the design process and
ideation stage, and serve as inspiration for
what the project will look like.
 Architects have found that
mood boards tend to be very
helpful during visualization and
rendering phase as well, since
they can give the 3D glimpse of
how users will feel inside the
project.
 Mood boards are
commonly used in interior
design practices, but they
have become powerful
visual communication tools
in architecture, fashion
design, product design, and
industrial design as well.
TIPS FOR CREATING A MOOD BOARD

Be explorative
There are no rules.There is 01 02
Be Specific
Make sure you define what you
no right or wrong way of are presenting to avoid
putting them all together. confusion.

Understand your project List Keywords

So you can put together a board that 03 04 If the images are not explicit
represents your project acccurately. enough, support them by
writing down keywords on the
board.
TIPS FOR CREATING A MOOD BOARD

Think outside the box

Don’t limit yourself, 05 06
Be Consistent
Make sure you have a clear
inspiration comes from universal theme.
anything and anywhere.

Feel Free Don’t rush the process

Organize your inspirational images in a 07 08 Take your time in curating your
way that compliments your project and mood board and include
translates its identity. influential visuals to your
project.