Welcome to

Oral Communication
in Context
 What is Communication?

• Communication is from one entity or group to another through the

use of mutually understood act of conveying meanings signs,
symbols, and semiotic rules.
• The imparting or exchanging of information or news.
• Communication is simply the act of transferring information
from one place, person or group to another.
• A process by which information is exchanged between
individuals through a common system of symbols, signs, or
behavior.
 Nature of Communication
1. Communication is a message understood.
Communication takes place when there is a clear message and the message
must be understood by the receiver for whom it is meant.

2. Communication is social interactions through

messages.
Communication is done through social interaction, either sharing of
experiences, concepts, and feelings to someone else.
 Elements of Communication
1. Sender

 The sender is the person who is initiating the communication or the source of
the message.
 The source or the sender imagines, creates, and sends the message. The source
or the sender begins by determining the message- what message to relay or how
the message be relayed.
 The source encodes the message by choosing the right order or the correct
words to convey the intended meaning.
 The source will present or send the information to the receiver.
2. Message
 It is the set of symbols that the sender transmits or the content of the
communication.
 It is the meaning produced by the source for the receiver, something that needs
to be delivered or to be imparted to somebody else.
 The message also consist of how the way you say it- in a speech, with your
tone of voice, your body language, your appearance- and in a report, with your
writing style, punctuation, and the headings and format you choose.
 3. Listener

 The one who receives the message is called listener or receiver.

 It is said that even the speaker is great and the message is beautiful, if
there is no listener or the listener is not paying attention, the
communication fails.
 The listener may perceive things differently and miss the intended
meaning of the message sent by the sender.
4. Channel
 It is the means by which the message is sent.
 It is the tool we used to transmit the message

 Spoken channels include face-to-face conversation, speeches, telephone

conversation, voice mail message, radio etc.
 Written channels include letters, memorandums, newspapers, messages,
tweets etc.
5. Response
 The response is based on the interpretation of the listener to the message
sent.
 If the interpretation is positive, the response will be positive and vice
versa.
 The sender will determine that the message has been received if there is a
response.
6. Feedback
 It is a part of the receiver’s response which is communicated back to the
sender either intentional or unintentional, verbal or non-verbal. These
feedback signals allow the source to see well, how accurately, (or how
poorly and inaccurately) the message was received.
7. Noise
 It is a barrier that influences the interpretation of communication.
 It can be physical noise, physiological noise, psychological noise,
semantic noise, and cultural noise.
Good day!