Outline:

What is Design Development?

Process of Design Development
What is Product Development process?
Phases of Product Development
 Pre- Adoption Phase
 Adoption Phase
 Post Adoption Phase
 Design
Development
Process
What is Design Development?

The designer creates the styles for the collection,

giving form to fashion ideas.

Designers are responsible for concepts, styling,

color selection, pattern making, fit and sample

making.
Process of Design Development:

Concept Board

Groups

Items

Design Elements

Design Principles

Style Board
1. Concept Board:

To begin work on a collection, designers use

concept boards to show their ideas to the
management team.
Concept/Theme/Mood Board
2. Groups:

Lines are divided into groups of garments. Each line has

six to eight groups in each division. Each group has a
specific theme based on a fabric, color or a particular
fashion direction.

Examples are:
 Dresses

 Outerwear

 Sports Wear etc

3. Items:

Items are popular styles that a consumer can use to

update an existing wardrobe.

Knockoffs: It is a copy of someone else’s design,

usually a garment that is already a best seller for
another manufacturer.

Fakes: It is a copy of someone else’s design and labels

intended to deceive the consumer.
4. Design Elements:
Keeping the theme of the group in mind, a designer must collect

a pleasing combination of all the elements of good design.

Elements of a design are:

i. Colour

ii. Fabric

iii. Line

iv. Shape
4. Design Elements:
i. Colour:
Color is the first element to which consumers respond, often selecting or
rejecting a garment because of its color appeal. Therefore, designers must
consider their customers and provide colors that are both appealing and
satisfying.

Colour Dimensions (Hue, Value & Intensity)

Colour Classification (Warm, Cool &

Neutral)

Colour Relationship

Colour Naming (e.g., China blue or Poison green)

Colour Selection (season, climate, and garment

category)
4. Design Elements:
ii. Fabric:
Color is inferred in fabric, the designer’s artistic medium. Designers and
merchandisers first select fabrics for each group in the line and specific fabrics

for each style. Fabric Selection (trends, quality, performance, price,

and suitability)

Fabric Characteristics (fiber content, weave, texture,

performance, hand, pattern, and color)

Fiber Content
Eco-Friendly Fabrics
Pattern (Weave repeat)
Reviewing Fabrics
Price Considerations

Sample Cuts (Color or swatch cards from textile

companies)
4. Design Elements:
iii. Line:
After selecting the fabric, the designer must consider the other elements of
good design. In this section, the term line refers to the direction of visual
interest in a garment created by construction details such as seams, openings,
pleats, gathers, tucks, topstitching, and trims.

Vertical lines (Upright & suggest stability)

Horizontal lines (at rest & suggest quiet

and calm )

Curving lines (express grace)

Diagonal lines (powerful movement &

liveliness)
4. Design Elements:

iv. Shape:
Use the term silhouette to describe the outline of the whole
garment. Because the silhouette is what we see from a distance, it
is responsible for one of our first impressions of a garment. A
silhouette should be related to body structure, but some variation
is needed to add interest.
5. Design Principles:
Design principles serve as guidelines for combining

elements. Principles of design are:

Proportion (the pleasing interrelationship of the size of

all parts of the garment.)

Balance (Visual weight in design)

Repetition (achieved by the repetition of lines, shapes,

and colors)

Emphasis (focal point emphasizes the theme of the

design)
6. Style Board:

To chart the development of the line as a whole,

the designer arranges working sketches of all the
garments in fabric and color groups on a large
board, which is essentially a master plan. this is
usually managed on a CAD or PDM system.
6. Style Board:
 Product
Development
Process
What is Product Development Process?

 Product development is the process of market and trend

research, merchandising, design and development of the

final product.

 From Manufacturer to manufacturer, the responsibilities

of product development, design and merchandising vary.

Phases of Product Development:

 Product Development process consists of three

phases, which helps to understand the complete
process starting from conception to tech packs.

1. Pre-Adoption Phase

2. Adoption Phase

3. Post-Adoption Phase
Line Development/Pre-Adoption Phase:

Line: It is a collection or group of styles

designed for a specific season.
Pre-adoption includes early stages of
development up through review and
selection of items in the line that will be
produced.
Steps of Pre-Adoption Phase:
Designing the line
Design/Concept development
Quick costing
Pattern development
Making samples
Line Reviews
Order of material for sale sample
Adoption Phase:

After acceptation of line, adoption phase

starts for planning of bulk production.
Steps of Adoption Phase:

Marketing

Catalogs or Brochures developed

Sales representatives
Post-Adoption Phase:

All the steps that have been involved in the

preparation of production after the
confirmation of line.
It is also called Pre-Production Operations
or Pre-Assembly Operations
Steps of Post-Adoption Phase:
Final Pattern Analysis
Create Production Pattern
Pattern Grading
Production Marker
Order of production fabric & accessories
Final arrangements of production
Confirmation of specification
Final costing