LINE AND STAFF ORGANIZATION

LINE FUNCTION STAFF FUNCTION

It do not participate
It have a direct Directly in the
responsibility of activity but aid line
achieving the targets Function to achieve
for production or sales the targets.

Example:-
Advertising,
Example:- Sales, Marketing Research ,
Marketing Finance Marketing
Production Planining ,Sales
Training &
Distributor Relation.
 Features of Line and Staff
Organization
 There are two types of staff :
 Staff Assistants- P.A. to Managing Director, Secretary
to Marketing Manager.
 Staff Supervisor- Operation Control Manager, Quality
Controller, PRO
 Line and Staff Organization is a compromise of line
organization. It is more complex than line concern.
 Division of work and specialization takes place in
line and staff organization.
 The whole organization is divided into different
functional areas to which staff specialists are
attached.
 Continue…….
 Efficiency can be achieved through the
features of specialization.
 There are two lines of authority which flow at
one time in a concern :
 Line Authority
 Staff Authority
 Power of command remains with the line
executive and staff serves only as counselors.
Advantage of Line & Staff organization

 Relief to line of executives

 Expert advice
 Benefit of Specialization
 Better co-ordination
 Unity of action
 Training
 Balanced decisions- 
 Benefits of Research and Development
 Limitations
 Staff steals the show
 Lack of sound advice
 Line and staff conflicts
 Costly-
 Assumption of authority
 Lack of understanding