MARKET

ANALYSIS OF
L-ARGININE
Made by –PRIYAMVADA MATHUR
B.Pharma. 3rd Year
Banasthali Vidyapeeth University
L-ARGINIE
 It is an amino acid and used in the
production of protein
 It is a precursor of nitric oxide
 Involved in a variety of endothelium
–mediated physiological effects in
vascular system
 Improves endothelium dependent
vasodilation in hypercholesterolemia
and atherosclerosis.
USES
 It is used for heart and blood
conditions as a vasodilator.
 Prevent common cold, kidney
function, and migraine
 It is used to treat breast cancer, pre
eclampsia, oligohydramnios, and
IUGR
INDICATIONS
 Chest pain
 High blood pressure
 Leg cramping and weakness due to
obstructed arteries
 And erectile dysfunction
OVERVIEW OF THE L-
ARGININE MARKET

l-arginine market size in million $

$1000
$900
$800
$700 l-arginine market
$600
$500 size in million $
$400
$300
$200
$100

2014 2017 2022

BRAND PRICING
TRENDS FOR
THE LAST
THREE YEARS
S.no. Company Name Brand name MAT MAT MAT
BRAND PRICING Apr’2017 Apr’2018 Apr’2019

1 Mankind Argipreg 22 29 33
2 Corona Remedies Argihope 6 8 10
3 Zyadus Cadila Gyargine 8 8 10
4 Fourrts India Argin 7 8 9
5 Arg-9 Nouveau 5 6 7
medicament

6 Sun pharma Argiprime 7 7 6

7 Intas pharma Argitas 3 4 6
8 Alembic Hermin oral 6 5 6
9 Bhatat Serum Zilargyn 3 4 4
10 Koye Pharma Coelarg 2 2 2
11 MACLEODS PHARMA RG-MAC 1 1 2

12 Albert David ALAMIN-RX 2 2 2

13 Mankind ARGIPREG D 1 1 2
14 AKESISS Pharma ELMONEA 1 1 1
15 STEDMAN ARGIRICH 1 1 1
PROBLEMS WITH ARGININE
MARKET
 Excess of Arginine supplement can lead
to side effects
 Competitive landscape of l-Arginine
market
 It has multiple usage and accordingly
different dosage regimen which is not
well structured
 The MAT values over the years are
either increasing slightly or are
constant
FEATURES OF THE NEW
PRODUCT
 Quality:- high quality and safe
 Pricing:- comparatively less and
affordable
 Brand that deals in specific target
medication and treatment
 Continuously going on research to
reduce the side effects
 Availability in i.v injections as well
 OUR BRAND
 BRAND NAME:- Argitense
 INDICATIONS:-
preeclampsia, IUGR,
oligohydramnios, lack of
protein production
 BRAND POSITIONING:-
Arginine that is best in
quality and safe for the
mother and the fetus
 SKU:- Argitense 3g
BRAND COMUNICATION
 It is a cure for pre- eclampsia, IUGR, and
oligohydramnios in pregnant woman

Argitense 3g
ARGININE THAT IS BEST IN QUALITY
AND SAFE FOR THE MOTHER AND
FETUS…
BRAND PLAN
 TARGET AUDIENCE:- 50 doctors with
gynecology specialization.
 Pre launch campaign and
pharmaceutical book guide distributed
 Providing information on uses,
indications and side effects of the
medicine
 Market research before the launch
 Channel of product reaching the
audience is pre-determined
PRE LAUNCH ACTIVITIES
 Promotion through printed pens
 Define market messaging
 Discussing its uses and
differentiating factor with the
doctors on the day of launch
 Holding a meet with the
gynacologists and women with a
related disorder or a condition
 Pre launch teasers
RETAIL CAMPAIGN
 Get it available in the pharmacy
store few days before launch
 Give small goodies and broachers of
the new drug being launched to the
retailers
 Take orders before hand, according
to the production taking place
APPOINTMENT FOR
LAUNCH
 Send Whatsapp message to each
doctor personally to give invitation
for the launch
 Call the doctors pre launch to
ensure their presence in the launch
THANK YOU