ORGANISATION STUDY

AT

ARYA VAIDYA SALA, KOTTAKKAL

By

BHARATHAN.M .V
S3 MBA
I M K ADOOR
 WHY THIS ORGANIZATION?
 Reputation

 Years of experience in the field of Ayurveda

ORGANISATION PROFILE
• Founded in 1902 by the late Vaidyaratnam P S Varier at Kottakkal
in Malappuram district of Kerala.

• First Managing Trustee- Aryavaidyan P. Madhava Varier

•Present Managing Trustee- Aryavaidyan P.K. Warrier

• Three production units, one at Kottakkal,MalappuramDist.

Second at Kanjikkode, Palakkad Dist. And
the third one at Nanjangud, Mysore Dist., in Karnataka.
• AVS Kottakkal has 5 fully fledged hospitals all over India

Ayurveda Hospital & Research Centre, Kottakkal.

Charitable Hospital, Kottakkal.

Ayurveda Hospital & Research Centre, Delhi.

Ayurveda Hospital & Research Centre, Aluva.

Ayurveda Hospital & Research Centre, Cochin.

• Provide panchakarma and other Kerala special treatment

under the guidance of expert Ayurvedic physicians.

• More than1200 authorized dealers all over India and inforeign countries
like Malaysia, Singapore etc
 
OBJECTIVES OF THE STUDY

• To study about the organization.

• To study organizational structure of Arya Vaidya Sala, Kottakkal.

• To get descriptive knowledge about the functioning of Organization.

• To get familiar with working environment of the organization.

• To acquire knowledge about the Strength, Weakness, Opportunity and

Threats of the organization(SWOT) and also to understand
the Porters Model & Its application in this organization.
METHODOLOGY OF STUDY
This study is conducted by using two types of data.

PRIMARY DATA

Observation
Personal interview

SECONDARY DATA

Reports,
Magazines,
Journals
Websites
DEPARTMENT PROFILE
 MANUFACTURING AND PRODUCTIONS DEPARTMENT.

 PERSONNEL DEPARTMENT.

 FINANCE AND ACCOUNTS DEPARTMENT.

 ADMINISTRATION DEPARTMENT.

 MARKETING DEPARTMENT

 I.T DEPARTMENT.
 MATERIALS DEPARTMENT.

 RESEARCH AND DEVELOPMENT DEPARTMENT.

 HOSPITALS DEPARTMENT.

 PUBLICATIONS DEPARTMENT

 P.S.V.NATYASANGHAM DEPARTMENT

 ENGINEERING DEPARTMENT

 RAW DRUGS DEVELOPMENT AND ESTATES

DEPARTMENT.
 COMPETITIVE
ANALYSIS
SWOT Matrix

STRENGTHS WEAKNESSES

OPPORTUNITIES S-O W-O

STRATEGIES STRATEGIES

THREATS S-T W-T

STRATEGIES STRATEGIES
STRENGTHS

 The “WILL” of the founder.

 Well equipped R&D department.
 Arya Vaidya Sala joins hands with HLL Life care Ltd.-
Focus on New Products and New Markets.
 Profit is shared to public as a charitable institution.
 More than 200 acres of land – Medicinal plant cultivation
- encouraging farmers
 Long tradition of more than 100 years.
 Highly experienced and qualified physicians.
WEAKNESS
 The products of AVS are not affordable to the
economically backward classes.
 Being a charitable institution the profits are affected.

OPPORTUNITIES

o Growth of Medical tourism in the country.

o Ayurveda is gaining acceptance world wide.
o Foreign patients.
o High market potential.
THREATS

 Non availability of medical plants.

 Heavy rise in price of medicines and medical
equipments.
 Competition from the rival firms.
PORTER'S FIVE FORCE
ANALYSIS
 Competitive Force Threat to Industry Profitability

Low Medium High

Threat of Substitutes Moderate

Threat of New Entrants Low

Rivalry Among existing firms Low

Bargaining power of Suppliers High

Bargaining Power of Buyers Low

FINDINGS

 Employees are more loyal and sincere to the

organization
 The organization maintains good industrial relations with
the workers
 Participatory management is practiced in the
organization.
 The organization conducts both Internal and Statutory
audit at the end of every accounting year.
 The accounts are prepared on the historical cost

 Market share shows a steady growth.

SUGGESTIONS
 To reduce price,cost of production should be minimized.

 More delegation of authority may reduce delay in decision

making and might help the organization.

 It will be better if the company can open up more direct

outlets such as hospitals, branches.

 Creating awareness among the farmers to cultivate genuine

ayurvedic medicines.

 To reduce the work load in the head office,the account

relating to branches, charitable hospital and Ayurvedic
hospital and research centre must be decentralised.
THANK YOU