BUSINESS

PLANNING AND
MODELING
Dr. Edi Hamdi, March 27th 2021
 INTRODUCTION
“we are what we do think and do”

RULES OF THE GAME

“respect, explore, innovate”
 Text Books and References:
◦ Robert M Grant, Contemporary Strategy Analysis 7th Edition
◦ Fred R David. Strategic Management – Concept and Cases
◦ Thomas L Wheelan & J. David Hunger, Strategic Management & Business Policy – Toward Global
Sustainability
◦ Joan Magretta, Understanding Michael Porter – Panduan Paling Penting tentang Kompetisi dan Strategi
◦ Osterwalder dkk, Business Model Generation
◦ Harvard Business Review
◦ Majalah SWA
◦ Your own network!
What is a business plan and business model?
Business model is :
How to create values and generate profit
Business plan is:
A written document to describe strategy in systematic manner

Read, Think, Write

Re read, Re think, Re write
 Major Objectives (7 weeks)

EXTERNAL FACTOR INTERNAL FACTOR STRATEGIC PLAN.

ANALYSIS ANALYSIS
 What is a market?
What is a market overview?
◦ A market is one of the many varieties of systems, institutions, procedures, social
relations and infrastructures whereby parties engage in exchange. 
◦ A market overview is a brief synopsis of a commercial or industrial market. Its
aim is to provide a current snapshot of a market in order to better understand it's
key features.

What is the difference between

sales and marketing?
Problem & Opportunities Identification
A "problem" is an opportunity waiting to happen
“Innovation is taking two things that
exist and putting them together in a
new way.“
Tom Freston (born 1945), Co-founder of
MTV
“Creativity is thinking up new things.
Innovation is doing new things.“
Theodore Levitt (1925 – 2006), Renown
economist
“I believe you have to be willing to be
misunderstood if you’re going to innovate.“
Jeff Bezos (born 1964), Founder of Amazon (Quote
provided by Devin Beverage @ DevBev)
Innovation of Gojek to become successful start-up : Business Model Canvas
Brainstorming...
Business shall be innovative and breakthrough
Value shall be Rp 5 Billion
You are the owner.. and the winner !.. but you still need a team
All team member shall share ideas and have mutual ownership

https://www.youtube.com/watch?v=4EotCLvH4Zk