Amity University

A Report on Mahindra and Mahindra

Submitted to: Submitted by:

Prof. X
Table of Contents
Report on the new proposal of manufacturing unit

Submitted to
Mr.X
Managing Director,
Mahindra and Mahindra

Submitted by:
Swapnil Jain
Sr. Engineer
Mahindra and Mahindra

December 8, 2010
 About the Company

The Mahindra Group’s Automotive Sector is in the

business of manufacturing and marketing utility
vehicles and light commercial vehicles, including
three-wheelers. It is the market leader in utility
vehicles in India since inception, and currently
accounts for about half of India’s market for utility
vehicles.
Although created in 1994 following an
organizational restructuring, the Automotive
Sector can trace its antecedents back to 1954.
The iconic Jeep that led American G.I.s to victory
in World War II is the very same vehicle that drove
the Mahindra Group to success in the Automotive
Sector. Mahindra & Mahindra Limited, the flagship
company of the Group, was set up as a franchise
for assembling general purpose utility vehicles
from Willys, USA.
The Group exports its products to several countries
in Europe, Africa, South America, South Asia and the
Middle East.
 
The Automotive Sector continues to be a leader in the
utility vehicle segment with a diverse portfolio that
includes mass transport as well as new generation
vehicles like Scorpio, Bolero and the recently
launched Xylo.
 
Mahindra & Mahindra’s foray into the three wheeler
segment with Alpha and Champion has also made it a
leader in its category.
Product Overview

Automotive

• 3/4 Wheelers 
• Pick–Ups
• Light Commercial Vehicle
• Sports Utility Vehicles
• Used cars - Purchase, Sale and Finance
• Utility Vehicles
• Two Wheelers
Our Companies (Joint Ventures)

• Mahindra Renault
• Mahindra Navistar Automotives Ltd.
• Mahindra Navistar Engines Ltd.
Mahindra & Mahindra has comprehensive
manufacturing facilities with high level of vertical
integration. Catering to the Sector's diverse customer
base spanning rural and semi urban customers,
defence requirements and luxurious urban utility
vehicles or SUVs. These manufacturing plants keep
abreast with the latest technology to meet the growing
market expectations.
These manufacturing facilities have some of
the best technologies and equipment in India
and provide for a very challenging and
satisfying work environment. Its plants in
Mumbai and Nasik manufacture multi-utility
vehicles and engines are produced at the
Igatpuri plant. Utility Vehicles, Light
commercial vehicles and 3 wheelers are
manufactured at the Zaheerabad plant in
Andhra Pradesh and three-wheelers at the
Haridwar plant.
New Proposal- Manufacturing Plant

• Location
• Singur in West Bengal

• Resources
• Proper supply of water and electricity
• Abundance of low costing land
• Co-operative government policies
• Convenient transportation
• Low Labour cost
• Easy access to metals and material
• Nearness to port, exports are easy
Limitations

• Labour Union (Trade Union) Problem

in West Bengal

Since the government and public has realised

that coming up of new manufacturing units will
generate employment and will contribute to the
state revenue in the form of taxes the
government has understood this, therefore,
going ahead with this project will be feasible.
Cost Analysis

The cost of the project will be around Rs.250 crores

Positive Points for the Project

• Export Competitiveness
• Reduced cost to consumer
• India emerging as a manufacturing hub
• Growth in Income levels
• Easier financing
• Overall economic growth
Thank You…