PROPOSAL

FOR LAUNCHING

OF

DW'S NEW
COLLECTION
I
CLIENT'S
NEEDS
 THE TITLE:
PROPOSAL FOR
1. THE EVENT'S INFORMATION

LAUNCHING OF NEW
DW WATCH'S
COLLECTION
1. THE EVENT'S INFORMATION

The purpose of event

To stablish good
relationships with
agencies
To contribute such a
positive motivation for
Fashion Industry in
Vietnam
2. TARGET AUDIENCES

01 03
Objectives Results Analysis
30 loyal agents Potential agents in
Ho Chi Minh City

02 04
Methodology Conclusions
Potential agents in The press
neighboring areas
3. CLIENT'S REQUIREMENTS

Impressing the guests on the Marking a favorable Reaching potential

collection, especially the first step for a new customers
design business phase

Leaving a clear and distinct Demonstrating Effective

impression on anyone professionalism of the communication
watching/attending the event DW Brand solutions
about the new collection
 II
ABOUT
US
 01
BRIEF
BACKGROUND
Brief Starlight Media’s Profile

Staff are well-trained and have

Established in 2013 good soft skills, especially
problem-solving skill
Specialty in organizing
minor events from North After doing events, partners
to South of Vietnam gave trust in us so that we
built a lot of relationships.
The company has
uncountable times to do
event for outstanding Always offering an
foreign business extremely competitive cost
than others in the Event-
Market
 Meeting the hidden needs of
clients by providing
2. Mission

professional services.

Expecting to bring back a

large number of agents taking
goods to sell.
 What Sets Us Apart?
3. Vision

Overcoming all limits Becoming the leading Contributing to the

and the desire to enterprise in Vietnam overall development of
conquer most of in the field of Vietnam’s financial
fastidious clients in the providing minor events industry.
every industry.
4. Recent company’s experiences

Figure 1: Launching F11 - F11 Pro OPPO Smart Phone in 29 th March at GEM Center

Figure 2: Mid-Autumn Festival for Children in Figure 3: Launching Yamaha's New

September 2020 at Aeon Mall Binh Tan Product: Exciter 150 Motormbike
II
IABOUT THE
EVENT
1. Services provided and offered
LIST OF PROJECT PARTNERS
 SET UP
1. Services provided and offered

Booth
Skin

Photo
Check-in

Stag
 VENUE
1. Services provided and offered

8 Nguyen Binh Khiêm

street,
Da Kao ward, 1 district,
 ENTERTAINMENT
1. Services provided and offered
TRAN THANH
Before the main M
event C
TOC TIEN SINGER

BUOC NHAY DANCE

Song: “I’m in love”

OR HOANG ANH
The product will be shown
with the catwalk performance QUANG HUNG
on the stage

TON TUAN KIET

KIM DUNG

KIKKI LE
 CLOTHES FOR
MODEL, MC, SINGER
1. Services provided and offered

ICONIC LINK COLLECTION

I AM SUPPER STAR COLLECTION

- Rin By Chung Thanh Phong

“In this collection there are glitter patterns

and B&W colors that match well with the
DW’s concept”
 WE WILL INVITE
2. Guests

50 AGENTS

7 KOLS

CELEBS

MEDIA UNITS

INFLUENCERS
 PRE-EVENT

Publishing the event

and collection
Writing about the
3. 1. Marketing

ELLE VIETNAM
event and collection
PHU NU VIETNAM
TIEP THI GIA DINH
DANIEL WELLINGTON
Posting the event invitation DEP
KENH14
as a story on Instagram HARPER'S BAZAAR
YEAH1 TV
ELLE
NGUYEN TRAN KHANH VAN VOGUE
HA ANH TUAN KENH14
HUA VI VAN SAO STAR
NINH DUONG LAN NGOC  VIETNAMNET
DURING THE
EVENT
3.1. Marketing

Technical team live streaming the event

on Daniel Wellington Vietnam page 
 POST-EVENT

① Making review videos on Youtube: Fabo

3.1. Marketing

Giang Oi

② These magazines, Facebook fan-pages

spreading the event after it was occurred

③ KOLs sharing these posts

 - Discount new
3.2. PROMOTION

collection on event

- Wholesaler policy
applying in the
event
4. SPONSORS

CHUNG THANH PHONG AQUAFINA  CHANEL

Fashion Designer
Financial Sponsorship
Providing 1 outfit for MC Providing drinking water for tea Suggesting them like Aquafina
and 4 outfits for models break and 70 coupons discounting
20%
 05
BUDGET
 Budget
NO. List of services (VND)
1 PROFESSIONAL MODEL 60 millions

2 SINGER 40 millions

3 DANCE CREW 20 millions

BUDGET

4 SECURITY 5 millions

5 MAKEUP ARTIST- HAIR STYLIST 30 millions

6 VENUE LOCATION 120 millions

7 BACKGROUND MUSIC 10 millions

8 KOLS 100 millions

9 MC 30 millions

10 TECHNICAL TEAM 30 millions

11 PB & PG 5 millions
 Budget
NO. List of services (VND)
12 BANNER 5 millions

PHOTOGRAPHER, CAMERAMAN, CLIP

13 60 millions
EDITOR

STAGE MANAGEMENT (runway, light, 3D

14 300 millions
BUDGET

screen, projector, etc.)

15 INVITATION CARD 3 millions

16 DECORATION (including glass cabinet) 10 millions

17 FLOWERS 10 millions

18 FOOD AND DRINK 35 millions

19 AUDIO - VISUAL SYSTEM 30 millions

20 PRESS RELEASE (before + after event) 60 millions

21 CLEAN UP 3 millions
 TOTAL
976
MILLIONS
 06
SCHEDULE
PRE-EVENT Design program
Design program

Press release
Press release

Inviting guests
Inviting guests
SCHEDULE

Hiring
Hiring

Producting program
Producting program

Setup
Setup

General approval
General approval and
and
running official
running official program
program
 EVENT Welcoming guest
Welcoming guest Advice on
Advice on products
products
TIMELINE
Seat settlement
Seat settlement (Q&A)Guests visit
(Q&A)Guests visit freely
freely
-- Take
Take souvenir
souvenir
Warm-up Introduction
Warm-up Introduction
SCHEDULE

Photos or
Photos or have
have aa tea
tea and
and
Performing Arts
Performing Arts
light tea
light tea break
break
Reason statement
Reason statement and
and
introducing delegates
introducing delegates Sweepstakes
Sweepstakes

Introduction to
Introduction to the
the product
product Close-up
Close-up

Showing time
Showing time Break down
Break down and
and clean
clean up
up
 TIME
POST-EVENT TASK
Week/day Start End

Giving guests after attending

the event the promotional
codes through email (20% 1 day 8/1/2021 8/1/2021
discount coupon from
sponsor)
SCHEDULE

Settlement of revenues and

expenditures for
organizational units 1 day 8/1/2021 8/1/2021

Get feedback on products

(from agencies and youtube
channels of beauty bloggers)
1 weeks 8/1/2021 15/1/2021

Collect customer data

1 weeks 8/1/2021 15/1/20201
 07
POLICIES
 CANCELLA Clients
RENTAL &
TION Guests buying
DAMAGE
collection in the
event
POLICIES

PAYME Emergency
NT issue
 08
RISK
MANAGEME
NT
 PRE-EVENT KOLs

Negative scandal’s
Negative scandal’s KOL
KOL

Unexpected cancellation
Unexpected cancellation
Cachet Variation
Cachet Variation of the
of the show
show

EQUIPMENT
Send invitations
invitations to
to the
the
GUESTS
Send Equipment did
Equipment did not
not The
The showroom
showroom goods
goods
wrong guest's
wrong guest's name
name delivered on
delivered on time
time vehicle had
vehicle had trouble
trouble
Absent guests
Absent guests
 AT-EVENT

Fire
Fire Power-off
Power-off Technical Problems
Technical Problems

Emergency
Emergency Lack of
Lack of human
human resources
resources Guests are
Guests are late
late (absent)
(absent)
 AT-EVENT

Few Guests
Few Guests The artist
The artist is
is late
late

MC Read
MC Read Wrong
Wrong

Over budget
Over budget Parking is
Parking is overloaded
overloaded

Can't keep
Can't keep up
up the
the script
script
 AT-EVENT

Staff &
Staff & volunteers
volunteers had
had Food poisoning
Food poisoning Passive aggressive
Passive aggressive behavior
behavior
an accident
an accident while
while
supporting the
supporting the event
event

Lost
Lost Models’
Models’
connection
connection Problems
Problems
(walkie-
(walkie-
talkie loss
talkie loss
signal, low
signal, low
battery...)
battery...)
POST-EVENT

The press
The press writes
writes false
false
Guests complain
Guests complain about
about the
the services
services information
information