Yr 12 OCR Media Studies

Easter Support Session

Section B:
Institutions and Audiences
Learning Objectives:
1. To revise the stages of production and
distribution in the film industry
2. To understand the impact of new
technologies on the film industry
 LO 1: To revise the stages of
production and distribution
in the film industry
• Production
• Advertising
• Distribution
• Exhibition
 Production
• Funding (Pre)

• Filming

• Editing (Post)
 Advertising
• Cross-media Platforms
• Synergy Funding
• ‘Traditional’ Media
• Digital Media
• The Campaign
 Distribution
• DVD

• Digital Media

• Cinema
 Exhibition
• General / Partial Release

• Audiences

• Box Office
Returns
 The Poster
The Trailer
Similarities to other films I’ve enjoyed

What friends think of it The Director

The Actors Critics’ Reviews

The Genre
The Storyline
LO 2: To understand the impact of
new technologies on the film
industry

• Are other types of entertainment making

cinema irrelevant?
• Do audiences prefer to watch films in
other ways than going to the cinema?
• Does cinema offer us enough choice?
 Key Questions
• Are other types of entertainment making
cinema irrelevant?
• Do audiences prefer to watch films in
other ways than going to the cinema?
• Does cinema offer us enough choice?
 Other than cinema,
how can people access movies?
 Online Moving Images
Similarities with cinema Differences from cinema
 The Viewing Experiences
Cinema Impact of sound Internet
First to see
Shared experience
DVD Enjoyable place Mobile phone
Quality of image

TV Social activity Pirate DVD

 Digital Technology
• Digital TV
• 3D
• Interactivity
• Digital Cinema
N
O
T
TH
E
C
O
O
L
K
IN
D
O
F
PI
R
A
TE
S
 What are the attractions?
Rate these from the most to the least important attractions
Cost – it’s cheaper than the cinema
I can see the film before it’s in the local cinema
The quality doesn’t matter – I want to see the film
I can impress friends by having the film before them
Only the best films are pirated
I don’t live near a cinema – it’s the only way to see new films
I’d rather watch films at home
Why might each of these
people buy pirate DVDs?
• A trend-setting 20 year-old
• A single parent
• Someone living in a rural area
• A low-income family
• You
 Who suffers most?
• Music/DVD shops (like HMV)
• Cinema owners
• Film students
• Film stars
• Film distributors
• Film technicians
• Cinemagoers
• Film producers
 Convergence
• Hardware and software coming together
across media, and companies coming
together across similar boundaries.
• For example, a mobile phone being used as a
video/still camera; download from the
internet; use as an MP3 player; etc.
• Other examples include videogames
becoming films, and vice versa.
 How is technology helping
piracy?
1. Which type of piracy do you think has the
most impact on film industry revenues?
2. Are viewers of pirate DVDs likely to go to
the cinema more, or less?
3. Who is the most morally wrong – someone
who downloads a film to watch, or who
copies pirate DVDs?
4. Who should be punished the most?
What technology has affected
film in the last 10 years?
Benefits to audiences Benefits to institutions
 Sample Exam Question
• “Discuss the ways in which new
technologies have had an impact on the
media industry you have studied”
[50 marks]