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 Total Addressable Market (TAM)

Total Addressable Market – 60M companies with

TAM
845m 600m Excel users across
60m Corporations
225m Cloud CRM
users
20m Cloud Accounting
Users

Serviceable Available Market – 600k companies with

SAM
1% of Excel users (6m in 2% of CRM users (4.5m in Sales 10% of Account Users (2m in
12.5m Target Segments) Mgmt. & Bus Dev Roles) mostly CXO roles)

Serviceable Obtainable Market – 6-10k companies with

SOM 1% of users in SAM which fit our target groups and regions
125k
 Product Feature Prioritization Matrix

High

Development Priorities
Development Priorities
New Service 2
Projects To Cut
New Product 1 New Product 5
Projects To Cut

Upgrade to Widget Y
FEASIBILITY

Bubble Size = Economic Impact Upgrade to widget X

New Product 3
Low Value Projects

Low Hanging Fruit

Low Value Projects

Low Hanging Fruit

New Product 2

New Service 1
New Product 4
Low

Low STRATEGIC FIT High

 Price Sensitivity Calculation

% Change in Quantity
PRICE
PRICE SENSITIVITY
SENSITIVITY
% Change in Price

Particulars Amount

Earlier Price $50.00

Update Price $75.00

Change in the Price $50.00%

Change in the Demand -40.00%

PRICE SENSITIVITY -80.00%

 MoSCoW Prioritization

Requirement must be completed during the Requirement should be completed during Requirement could be completed during the Requirement won’t be completed during
timebox the timebox timebox the timebox

MUST HAVE SHOULD HAVE COULD HAVE WON’T HAVE

Create
Create close
close tab
tab alert:
alert: “Do
“Do you
you want
want
Ability
Ability to
to export
export to
to Google
Google Docs
Docs Ability
Ability to
to export
export to
to PPT
PPT Image
Image upload
upload bug
bug fix
fix GCP
GCP shape
shape library
library
to save changes?”
to save changes?”

Add
Add UX
UX category
category to
to drop-down
drop-down Automated
Automated upload
upload bug
bug test
test update
update Offline
Offline mode
mode Master
Master page
page color
color New
New image
image upload
upload
menu update
menu update

Charter
Charter spacing
spacing options
options for
for text
text New
New image
image upload
upload
AWS
AWS shape
shape library
library New
New chat
chat feature
feature
update
update

Graph
Graph API
API JSON
JSON v2
v2 Icons
Icons not
not loading
loading bug
bug fix
fix Pricing
Pricing page
page interface
interface update
update

Infographic
Infographic shape
shape library
library v2
v2 Japanese
Japanese font
font bug
bug fix
fix Security
Security patch
patch 33
 Product Release Planning Agenda

START
START DUR.
DUR. ACTIVITY
ACTIVITY DESCRIPTION
DESCRIPTION WHO
WHO

9:00 am 15 min Goal of the release • Product vision review Product Owner
• Goals we want to achieve with product increment
• Major milestones which might impact the release plan

9:30 am 2.5 h Review requirements • Status of the previous sprints Product Owner
• Identification of risks
• Identification of dependencies
• Acceptance criteria refinement
• breaks as necessary

Launch

• Select reference backlog items.

10:00 am 90 min Estimation of the requirements Team
• Estimate backlog items.

15 Min Break

2:00 pm 15 min Slotting of requirements into Sprints • Update of the release plan Team
• Splitting of the release into sprints Product Owner

2:30 pm 30 min Commitment • Do you commit to the Release Plan? Team

 Communication Plan
Preferred way Notes &
Stakeholder Deliverable Frequency Owner Priority
to deliver Attachments

Medium Include
Include Gantt
Gantt chart
chart and
Timeline Medium priority
priority and
Norma Timeline update/
update/ As
As milestones
milestones have
have note reason
reason for
for missed
missed
Norma Perry
Perry milestone
Blake
Blake Stevens
Stevens report
report to
to Norma
Norma within
within 1-
1- Email
Email note
milestone review
review been
been completed
completed 22 weeks of completing deadlines
weeks of completing deadlines

High Mickey
Mickey can
can help
help with
Weekly High priority
priority with
Mickey Weekly –
– Monday
Monday @
@ special requests
Mickey Neilands
Neilands Weekly
Weekly status
status report
report 9
Blake
Blake Stevens
Stevens must
must provide
provide Conference
Conference call
call special requests
9 am
am if
weekly
weekly report
report if needed
needed

Low
Low priority
priority Mainly
Mainly interested
interested in
in
would
would like
like to
to be
be updated
updated
Laney status
status of each task
of each task and
Laney Christmas
Christmas Status
Status update
update Weekly
Weekly Blake
Blake Stevens
Stevens weekly,
In-person
In-person meeting
meeting and
weekly, but this request
but this request is
is timeline
timeline
flexible
flexible

All
All team
team members
members are
are
Timeline
Timeline
Project
Project Team
Team Daily
Daily by
by EOD
EOD Project
Project team
team High
High priority
priority Email
Email required
required to send
to send update
update
review/update
review/update by
by EOD
EOD

Must
Must meet
meet with
with
Project
Project team
team List
List of
of blockers
blockers As
As needed
needed Project
Project team
team Medium
Medium priority
priority Team
Team meeting
meeting team
team when major
when major
blockers
blockers arise
arise
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