BUSINESS OF PRINT

- II
Print industry: A Broad Overview
 1. Satellite printing
2. Doorstep Delivery
QUICK 3. Highly subsidized cover price
RECAP - I 4. Rising literacy
REASONS FOR
NEWSPAPER 5. Hunger for information
BOOM
6. Liberalization and economic
boom
7. Opening of Tier 2, Tier 3 cities
 1. Advertising Revenue crashed

2. Circulation / Sales went down

QUICK
RECAP - II 3. Overall revenue fell
IMPACT OF
COVID 4. Jan-March 2021 quarter saw
improvement in newspaper
fortunes
5. Second wave caused fresh
disruption
QUICK 1. Advertising - roughly two-
thirds
RECAP -
III 2. Circulation: Roughly one-
SOURCES thirds
OF 3. Syndication: Small
REVENUE percentage
HOW COVID IMPACTED
MAGAZINES
 KEY TRENDS 1: MAGAZINES ARE
GOING DOWN
Print 2017 2018 2019 2020
Magazines 13 11.5 10 5

Revenue In Billions of INR

Key trends 2: Advertisers prefer magazines with national footprint
Key Trends 3: Advertisers prefer English language magazines
 DIFFERENCES BETWEEN
NEWSPAPERS AND MAGAZINES
1. CONTENT

Newspapers publish short reports on Magazines have relatively long

current events, which are both articles and generally focus on a
national and global, and are meant specific genre like fashion,
for all age groups and audiences. automobile, sports, food, travel, etc..
2. TARGET AUDIENCE

Newspapers have a broad audience The audience for magazines is

as they cater to people across age narrow and focused on age groups
groups and categories.
3. FREQUENCY

Newspapers are mostly published on Published weekly, fortnightly or

a daily basis or even weekly basis. monthly.
4. PAPER QUALITY

Newsprint used for printing Magazines are generally printed on

newspapers is of a slightly inferior better quality, thick and glossy
quality paper.
5. SIZE

Newspapers are either broadsheet Magazines are generally smaller in

size or tabloid size. size, roughly around A4 size or
smaller.
6. PRICING

More affordable. Price varies from Expensive. Price varies from Rs. 10
Rs. 2 to Rs. 10. to Rs. 200+
WHO REGISTERS
NEWSPAPERS
WHO REGISTERS NEWSPAPERS AND
MAGAZINES

Registrar of Newspapers for India, Registration is done under the Press

more popularly known as RNI and Registration of Books Act 1867.
RESPONSIBILITIES OF REGISTRAR OF
NEWSPAPERS

1. Verifies Titles
2. Registers Titles
3. Compiles and maintains the Register of Newspapers
4. Issues Certificate of Registration to Newspapers
5. All publishers are required to send annual statements to RNI
REGISTERED TITLES AS OF
2020
Dailies 19,385
Weeklies 45,293

Fortnightlies 16,438

Monthlies 47,145

Total registered titles 1,45,873

STEPS TO REGISTER A
NEWSPAPER

1. Visit RNI website and check if the

title is registered or not.
Step 1
2. Apply online to get the title verified
Verification of Title
3. A printed copy of the form should be
forwarded through the District
Magistrate of the district where the
newspaper is to be published.
STEPS TO REGISTER A
NEWSPAPER
Following verification, the individual is
required to submit documents duly certified
to RNI. Once satisfied, the RNI registers the
title.
Step 2
The request for Registration is to be
Registration of Title submitted within one year.
After one year the title gets deblocked, and
the owner has to submit a fresh Verification
request.
IMPRINT LINE
Every newspaper is required to publish an Imprint Line under the Press and Registration of Books Act.
Mandatory information:
1. Name of the Editor
2. Name of the Printer
3. Name of the publisher
4. Address / location of the printing press
Optional
Registration number
Volume and issue number of the publication
 LANGUAGE
NEWSPAPERS
TOP TEN DAILIES
BY READERSHIP Rank Language Rank

2019 –QUARTER 4 Dainik Jagran Hindi 1

Dainik Bhaskar Hindi 2
Indian Readership Survey report Hindustan Hindi 3
released by Media Research
Amar Ujala Hindi 4
Users Council of India
Indian Readership Survey Report
Malayalam
Malayala Manorama 5
released by
Daily Thanthi Tamil 6
Media Research
Lokmat Marathi
Users Council of India (MRUC) 7
Rajasthan Patrika Hindi 8
The Times Of India English 9
Source:
https://mruc.net/uploads/posts/ab71f971df5abf07040e14 Mathrubhumi Malayalam 10
35bf4fcfe3.pdf
 1. Five of the top 10
newspapers are in Hindi with
four making the top four
NEWSPAP
ER SALES:
KEY 2. Only one English language
newspaper in top ten
LEARNIN
G
3. Four are language
newspapers
NEWSPAPER
AD REVENUE
BY
LANGUAGE
Key Learning

Hindi gets the largest

share
Second highest:
English

2018 figures
 FICCI-EY REPORT 2021
FICCI-EY REPORT 2021: BY LANGUAGE - WHO
SUFFERED MORE

How Covid impacted

Advertising in English publications Advertising in
language newspapers
Hindi / Regional
fell by 52% language
publications fell
around 35%

Source: https://assets.ey.com/content/dam/ey-sites/ey-com/en_in/topics/media-and-entertainment/2021/ey-india-media-and-entertainment-sector-reboots.pdf?download
 FICCI-EY REPORT 2021: CIRCULATION
REVENUE - WHO SUFFERED MORE

How Covid impacted

language newspapers Hindi and
English circulation revenues Regional language
fell 50% circulation
revenue fell 20%

Source: https://assets.ey.com/content/dam/ey-sites/ey-com/en_in/topics/media-and-entertainment/2021/ey-india-media-and-entertainment-sector-reboots.pdf?download
CHALLENGES FOR THE
PRINT INDUSTRY
 Print is once
a day Limited reach New readers
are moving
to mobiles

Poor Cost of
connect with production is
readers hurting
papers
THANK YOU