MEDIA AND INFORMATION

LITERACY (MIL)
11. People Media
LEARNING COMPETENCIES
Students will be able to…
• describe the different dimensions of people media
(MIL11/12PM-IVa-1);
• categorize different examples of people and state
reasons for such categorization (MIL11/12PM-IVa-2);
and
• cite studies showing proofs of positive and negative
effects of media, information on individual and society
(MIL11/12PM-IVa-1).
CONTENT
11. People Media
A. People as Media and People in Media
1. Definition
2. Characteristics
3. Format and Types
4. Advantages and Limitations
5. Value
6. Others
How do you understand the term “people
media”? refers to persons that are
involved in the use, analysis,
evaluation and production of
media and information (Source:
PEOPLE MEDIA MIL Curriculum Guide by
DepEd)
People in Media and People as
Media
Who do you think are “people media”?

Photo Credit: https://www.shutterstock.com/video/clip-1251676-stock-footage-business-people-

shaking-question-mark-signs.html
 FORMATIVE ASSESSMENT: VENN DIAGRAM

• People who are PEOPLE MEDIA • Media

well-oriented to practitioners who
media sources and provide
messages and information
able to provide People as People in coming from their
information as Media Media expert knowledge
accurate and or first- hand
reliable as experience of
possible. event.
People as Media - These are the people who are well-versed in media
sources and messages, making them as the messenger who relay
reliable and accurate data and information. These people are the media
itself, making them as the direct medium to learn and acquire new
knowledge.
Examples: Opinion Leaders, Citizen Journalists, Social (Media)
Journalists, Crowdsourcing Contributors (in platforms like
TripAdvisor, Waze, Wikipedia, Yelp), YouTubers, Independent
Bloggers, Paid Vloggersm or Even a simple Facebook User or Your
Classmate
PEOPLE AS MEDIA
1. Opinion Leaders
2. Citizen Journalism
3. Social Journalism
4. Crowdsourcing

Photo Credit: https://anhsg11gasa.wordpress.com/tag/people-as-media/

PEOPLE AS MEDIA
OPINION LEADERS
• highly exposed to and actively
using media
• source of viable interpretation of
messages for lower- end media
users
• opinions are accepted by a group
PEOPLE AS MEDIA: OPINION LEADERS
The Two-step Flow
Communication Model
(1944) Paul Lazarsfeld,
Bernard Berelson, and
Hazel Gaudet

Photo Credit:
http://study.com/academy/lesson/two-step-flow-
communication-model.html
 PEOPLE AS MEDIA
CITIZEN JOURNALISM
• People without professional
journalism training can use the
tools of modern technology and
internet to create, augment or
fact-check media on their own
or in collaboration with others.

Photo Credit: http://www.dgiwire.com/what-citizen-

journalism-means-for-your-company/
PEOPLE AS MEDIA: CITIZEN JOURNALISM

Photo Credit:
https://medium.com/@step
henkhan/move-over-
citizen-journalism-here-
comes-smart-journalism-
ace72f97a389#.sken4rj5m
PEOPLE AS MEDIA
SOCIAL JOURNALISM
• Journalists are using social
media to make their content
available to more people.

Photo Credit: http://www.cision.com/us/resources/white-

papers/social-journalism-study/
FORMATIVE ASSESSMENT
CARTOON ANALYSIS: SOCIAL JOURNALISM

Source: http://www.socialconnectblueprint.com/citizen-journalism-and-social-media-are-
driving-the-information-revolution/
 PEOPLE AS MEDIA
CROWDSOURCING
• the practice of obtaining
needed services, ideas, or
content by soliciting
contributions from a large
group of people and
especially from the online
community… Photo Credit:
http://www.richmedia.com/richideas/articles/crowdsourci
(Source: https://www.merriam-
webster.com/dictionary/crowdsourcing) ng-how-to-hire-the-world
EXAMPLE OF CROWDSOURCING

Photo Credit: https://plus.google.com/+TripAdvisor

EXAMPLE OF CROWDSOURCING

Photo Credit: https://www.waze.com/

EXAMPLE OF CROWDSOURCING

Photo Credit: Wikipedia

FORMATIVE ASSESSMENT: RECITATION

What are the similarities and

differences between citizen
journalism and social
journalism?
 PEOPLE IN MEDIA 
People in Media - These people are media
practitioners who provide data and information coming from
their first-hand experience of an event or their expert
knowledge.

Examples: Teachers, Authors, Disc Jockeys, TV hosts,

Authors, Actors, Directors, News Columnists, Visual Artists,
Screenwriters
PEOPLE IN MEDIA
TYPES OF JOURNALIST BY
MEDIUM
• Print Journalists
• Photojournalists
• Broadcast Journalists
• Multimedia Journalist

Photo Credit:
http://www.123rf.com/stock-photo/camera.html
http://
www.nwitimes.com/entertainment/columnists/offbeat/offbeat-superman-s-alter-ego-clark-kent-quits-reporter-job/article_d1daf2
62-0f4a-5f37-92ff-f17dbafa0132.html
http://karrierebibel.de/ausbildung-journalist/
https://clipartfest.com/">clipartfest.com</
PEOPLE IN MEDIA
• media practitioners
• provide information coming
from their expert
knowledge or first- hand
experience of events

Photo Credit:
http://www.medianewser.com/2015/01/mnp-q-maricel-halili-news-correspondent.html
PRINT JOURNALIST
Philippine Daily Inquirer The Philippine Star

Photo Credit: https://twitter.com/josemariaclaro and http://www.philstar.com/opinion

PHOTOJOURNALIST
BROADCAST JOURNALIST

Photo Credit: http://beta.abs-cbn.com/schedule?day=0

 BROADCAST JOURNALIST

Photo Credit: http://www.medianewser.com/2014/02/alex-santos-resurfaces-on-radio.html

MULTIMEDIA JOURNALIST
 SUMMARY OF THE LESSON:
PEOPLE IN MEDIA AND PEOPLE AS MEDIA
• media practitioners • people with limited access to
• experts media and information
• provide information to media users
Lower -
People in People as
end Media
Media Media
Users
• media users
• well-oriented to media sources and messages
• intermediaries, provide information to lower- end
media users
FORMATIVE ASSESSMENT: RECITATION

1. What is the difference between

people as media and people in
media?
2. What are the advantages and
limitations of people as media?
People in media?
FORMATIVE ASSESSMENT:
CARTOON ANALYSIS

Source: https://irisfan23.wordpress.com/2012/07/31/constructive-role-of-citizen-journalism-6/
FORMATIVE ASSESSMENT.
KEY TYPE. WRITE “PAS” FOR PEOPLE AS
MEDIA AND “PIN” FOR PEOPLE IN MEDIA.
1. SHS Teacher 6. Radio Commentator
2. Independent Blogger 7. YouTubers
3. Print Journalist 8. News Reporter
4. Your Classmate 9. Facebook User
5. Movie Director 10. College Professor
1.PAS
2.L
3.K
4.K
5.K
6.K
7.K
8.K
9.K
10.K
 CLASS ACTIVITY: CASE STUDY

Case Study: The Power of Citizen Journalism

Demonstrates the Need for Standards by Michelle
Leibowitz
Retrieved February 16, 2017 from
http://www.salzburg.umd.edu/lessons/citizen-journalism
 CLASS ACTIVITY: CASE STUDY

Suspek sa Pagpatay sa Isang Siklista, Binigyan ng MPD

Ng Hanggang 5 p.m. Para Sumuko
Published on Jul 27, 2016
by YouTube Channel: GMA News and Current Affairs
Retrieved on Feb. 18, 2017 from
https://www.youtube.com/watch?v=VE8GHioR1YU
 CLASS ACTIVITY: CASE STUDY
IMPACT OF CITIZEN JOURNALISM
AND SOCIAL MEDIA
• The video of the road rage turned into shooting incident in
Quiapo became viral after it was shared by Top Gear
Philippines on Facebook.
• Top Gear wrongfully accused Mr. Nestor Punzalan as the
suspect in the said shooting incident.
 CLASS ACTIVITY: CASE STUDY
IMPACT OF CITIZEN JOURNALISM
AND SOCIAL MEDIA
• Mr. Nestor Punzalan and his wife deactivated their Facebook
accounts after receiving bashings and death threats. Mr.
Punzalan even went to the police to clear his name.
• Undeniably, social media was also instrumental in the arrest of
the suspect Vhon Tanto who later admitted his crime on
national television.
 CLASS ACTIVITY: CASE STUDY
CLASS DISUSSION
• How was Mr. Nestor Punzalan affected by being
wrongfully accused in social media as the suspect in the
said shooting incident?
• What is the liability of Top Gear, other media outlets,
and netizens who wrongfully accused Mr. Nestor
Punzalan as the suspect in the said shooting incident?
 CLASS ACTIVITY: CASE STUDY
CLASS DISUSSION
• What role was played by citizen journalism and social
media in this incident?
• What positive and negative effects of media and
information on individual and society were evident in
this incident?
 CLASS ACTIVITY: CASE STUDY
CLASS DISUSSION
• What important lessons can we learn from this event as
a social media user?
• How can we prevent this kind of incident as
experienced by Mr. Punzalan from happening in the
future?
REFERENCES
• Media and Information Literacy Curriculum Guide by
DepEd
• Media and Information Literacy by Boots Liquigan,
Diwa
• http://communicationtheory.org/two-step-flow-theory-2/
• http://mediashift.org/2006/09/your-guide-to-citizen-jour
nalism270
/
REFERENCES
• https://mobilizingideas.wordpress.com/2012/09/03/peop
le-as-media-campaigns-and-actually-existing-democrac
y
/
• http://
groups.haas.berkeley.edu/marketing/sics/SICS%202008
%20Papers/m.pdf
• http://
journalistsresource.org/studies/society/social-media/soci
al-media-sharing-news-opinion-leadership
REFERENCES
• http
://blog.storyful.com/2014/03/12/ten-principles-that-pow
er-social-journalism/#.
V7lSuVR944l
• https://gigaom.com/2014/04/01/social-journalism-and-o
pen-platforms-are-the-new-normal-now-we-have-to-ma
ke-them-work
/
REFERENCES
• http://www.cbsnews.com/news/what-is-crowdsourcing/
• http://
learn.org/articles/What_are_the_Different_Types_of_Jo
urnalism.html
• http://
www.thenewsmanual.net/Manuals%20Volume%201/vol
ume1_02.htm
• http://www.salzburg.umd.edu/lessons/citizen-journalism