MEDIA AND

INFORMATION
LITERACY (MIL)
MEDIA AND INFORMATION
LANGUAGES
Competencies:

 evaluate everyday media and information with

regard to with codes, convention, and messages; in
regards with audience, producers, and other
stakeholders
 produceand assess the codes, convention, and
messages of a group presentation
Responsibility and
Integrity:
PROPER USE OF MEDIA AND
INFORMATION
“Language may be a
source of
misunderstandings.”
Marshall McLuhan, 1964
Does the
user’s/audience’s own
background or experience
affect the interpretation
of messages? How?
Is it possible that a
different individual
derives a different
meaning from the
message? Explain.
 Language - pertains to the technical
and symbolic ingredients or codes and
conventions that media and information
professionals may select and use in an
effort to communicate ideas,
information and knowledge. (Dep Ed Teaching
Guide, 2017)
 Media Languages
 codes, conventions, formats, symbols
and narrative structures that indicate
the meaning of media messages to an
audience. (Dep Ed Teaching Guide, 2017)
Identify the signs and symbols in the community that are used to
convey information (ex. for directions, locations of attractions,
others)and give its meaning.
Identify the signs and symbols in the community that are used to
convey information (ex. for directions, locations of attractions,
others)and give its meaning.
 How are symbols usually being presented?
 Whatis the importance of using symbols to convey
a message or information?
 Howare these symbols presented in terms of fonts,
images, colors, design and others?
Source: www.google.com.image
Source: www.google.com.image
Source: www.google.com.image
•Media products can be classified into
categories or genre.
•Horror, comedy, action comedy, sci-fi ,
action, inspirational or family are
examples of genre in films (also applicable
to TV shows)
•Media genres appear within a medium.
 What is genre?

comes from the French word meaning 'type' or 'class‘

can be recognized by its common set of distinguishing
features (codes and conventions)
 What are codes and conventions?

CODES
 are systems of signs, which create meaning

CONVENTIONS
 are the generally accepted ways of doing something
 Types of Code

Technical Symbolic Written

Technical Codes
 ways in which equipment is used to tell the story (camera
techniques, framing, depth of fields, lighting and exposure, etc.)
 Types of Code

Technical Symbolic Written

Technical Codes
 Technical codes include sound, camera angles, types of shots and lighting. They
may include, for example, ominous music to communicate danger in a feature film, or
high-angle camera shots to create a feeling of power in a photograph.
 Technical Codes
Camera Techniques
Basic Camera Shots Advance Camera Shots Camera Angles
Extreme Wide Shot Two Shot Eye-Level
Wide Shot Cut Away High Angle
Medium Shot Over the Shoulder Low Angle
Medium Close- up Point of View Bird's Eye View
Close- up Selective Focus Worm’s Eye View
Extreme Close- up Arc Shot Slanted (canted)

Source: Arnel Ping (MIL PPT), 2017

Source: Arnel Ping (MIL PPT), 2017
Source: Arnel Ping (MIL PPT), 2017
Basic Camera Movements

Source: Arnel Ping (MIL PPT), 2017

 Types of Code

Technical Symbolic Written

Symbolic Codes
 showwhat is beneath the surface of what we see (objects, setting,
body language, clothing, color, etc. )
 Types of Code

Technical Symbolic Written

Symbolic Codes
 Symbolic codes include the language, dress or actions of characters, or iconic
symbols that are easily understood. For example, a red rose may be used symbolically
to convey romance, or a clenched fist may be used to communicate anger
 Types of Code

Technical Symbolic Written

Written Codes
 useof language style and textual layout (headlines, captions,
speech bubbles, language style, etc. )
Written Codes
 Convention - In the media context, refers to a standard or norm
that acts as a rule governing behaviour.
 Messages - the information sent from a source to a receiver.
 Audience - the group of consumers for whom a media message
was constructed as well as anyone else who is exposed to the
message.
 Producers - People engaged in the process of creating and putting
together media content to make a finished media product.
 Other stakeholders - Libraries, archives, museums, internet and
other relevant information providers.
Kita Kita Movie Clip

 What codes are evident in this scene?

 What codes were used to compliment the brilliant
acting of this actor?
 Formative Assessment
Class Discussion

 How did this scene convince the audience that it is possible for
Glenn to survive under this garbage bin?
Poster Analysis
References

 MIL Curriculum Guide by DepEd

 Mediaand Information Literacy by Boots C. Liquigan, Diwa
Learning Systems Inc.
 http://media-studies.tki.org.nz/Teaching-media-studies/Medi
a-concepts/Codes-and-conventions#tkibar-genre-0
 http://media-studies.tki.org.nz/Teaching-media-studies/Medi
a-concepts/Genre