Make your own summer

RR. Ashilah Fithri Hakim (190810201132)

Galuh Dewandaru Al Amanah (190810201154) 1
Paste your logo here Make your own summer

Welcome to
our presentation!

Chapter Overview:
1. Define: Retailing, Wholesaling, Logistics
2. What are the major types of retailing and wholesaling?
3. How market logistic decisions are made?

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RETAILING :
Selling directly to the final
consumers for personal,
nonbusiness use.

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Concept #2
Retailing has Eight Major Types

1. Specialty S tores 2. D e p a r t m e n t St ores 3. S u p e r m a r k e t 4. Convenience Stores

5. D i s c o u n t S t o re s 6. O ff - P r i c e / F a c t o r y S t o re s 7. S u p e r s t o r e s 8. C atal og S h o w r o o m s

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Customers carry
g oo d s with credit
Customers Locate - & merchandise
Compare - Select return policy

Concept
Customers find
#3 Sales people are
ready to assist but
their own g oo d s
with high staffing
but ask for
cost
assistance

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Concept #4
Nonstore Retailing is growing much faster than retailer stores

Di re c t Selling Buying Service

Door to Door Selling Storeless
Multi Level Specific
Network Marketing Clients

A u t o m a t i c Ve n d i n g
Direct Marketing Self Service
Several Choices
TV Shopping
Convenient
E-bay

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 RETAILING EXAMPLES

Kotler example :
Medical
WA L M A R T Local e x a m p l e : Application :
Matahari WAT S O N
Department Store PHARMACY
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Retailer Marketing
Decisions

 Target market
 Product assortment
 Procurement
 Prices
 Services
 Store Atmosphere
 Store Activities
 Communications
 Location

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 WHOLESALING:
Selling to those who
buy for resale or
business use.

* Deal with Business Customers

* Transactions are usually larger

* Government has different legal regulation and taxes

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Concept #6
Wholesaling has 6 major types:

6. Specialized 2. Full S e r v i c e

1. M e r c h a n t

5. M a n u f a c t u r e r s o f fi c e s / b r a n c h

4. B r o k e r s a n d A g e n t s
3. Li m it ed Service

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 WHOLESALE
EXAMPLE

Kotler example :
Local e x a m p l e : Medical
COSTCO
Centrum (fabric Application :
wholesale shop in SUPREME
Jember MEDICAL
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Both Retailers and

Wholesalers have to
make decisions on the
BEST WAY to store
and move
goods/services to the
market --
LOGISTICS

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Market Logistic
Planning

1. Decides on the company’s value proposition to

its customers
2. Decides on the best channel design and network
strategy
3. Develop operational excellence
4. Implementing the solution

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 CONCEPT
#8
Market Logistics has major decisions to
consider

ORDER PROCE SSING WA R E H O U S I N G I N V E N T O RY T R A N S P O RTAT I O N

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Conclusion
Retailing includes all the activities in selling goods or
services directly to final consumers for personal,
nonbusiness use.

Wholesaling includes all the activities in selling goods or

services to those who buy for resale or business use.

MARKET LOGISTIC DECISIONS are the best way to

store and move goods and services to market
destinations.

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THANK YOU!

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