FACEBOOK INSTAGRAM TWITTER YOUTUBE

YAKULT INDONESIA
Muhammad Heickal Pradinanta
 TABLE OF CONTENT

First Social Media Overview

Second Social Media Analysis

Third Recommendations

Fourth Influencers Strategy

 SOCIAL MEDIA OVERVIEW

FOLLOWERS GAIN
FOLLOWERS % ENGAGEMENT
(last 30 days)

7,636 N/A N/A

15,000 540 1.39 %

8,593 N/A 0%

1,305 16 0.21 %

381 109 N/A

 FACEBOOK ANALYSIS

1. Header is not attractive at all

2. Quick message feature is using English

3. Not verified yet

4. Bio is still needing an

improvement such as
‘description’ section

5. They haven’t added

email address
 FACEBOOK ANALYSIS

6. For content, it’s too much educational content, it should include other pillar such as Inspiration, Promotion, etc

7. One-way communication content

8. Use of hashtag is not quite effective in this platform

 INSTAGRAM ANALYSIS
1. Account has not been verified yet

2. Bio is quite good (added website link), unfortunately their website is quite awful.

3. Mostly contents are similar, visual design is not attractive or entertaining.

 INSTAGRAM ANALYSIS
4. As can be seen, these two post can be posted as carousel post instead of single post

5. Visual design is not quite attractive

6. Caption is quite long, it should be managed as simple and engaging.

7. Social media admin is helpful by giving a response to each comment

 LINKEDIN ANALYSIS

1. Since this account might be inactive account, it’s

better to deactivate the account OR they should
manage all aspect on this platform to make it more
engaging by maximizing these aspect, as follows:
2. Header is not attractive at all, it should be maximize
by add a visual design on it.
3. ’About’, it doesn’t represent a professional account,
as a big brand, I think it’s a must to have a
professional and elegant persona especially in this
platform
4. At least, they have to add some content on linkedin, as
can be seen, it showed “no posts yet”.
 TWITTER ANALYSIS

1. The header is better in this platform as well

as their bio, by add location, website links.
2. The contents are mostly similar with other
platform, too much educational content,
where it must have other kind of content.
3. The caption of each content is also similar
with other platform. They should manage
their brand persona in this platform, since
twitter might have different approach to get
customer interest.
4. Mostly one-way communication.
5. Not a verified account
6. They also use BlogSpot for their website
articles.
 YOUTUBE ANALYSIS

1. As showed above, the contents are not

engaging at all.

2. They have to think and plan some contents on

this platform, either collaborate with some
influencers or making a video podcast etc.

3. In ‘about’ section, they didn’t put anything

about their description.

4. Since the comment features are turned off, it’s

hard to have interaction with customers
 RECOMMENDATIONS

So what things can be improved for Yakult Indonesia?

1. First thing first, Yakult Indonesia should have an intention to to

improve their brand persona on social media

2. They should make an engaging content for all their social media and
make a content schedule for each month, since their contents are not
engaging at all and also they should consider other kind of content,
not only educational

3. Since they used different username for each social media, it’s better to
have one username for all social media such as yakultINA for all
platform.

4. Last but not least, if they have managed their content, it also better for
them to maximize their bio, caption, use of hashtag in some platform
and optimized some features of each platform (such as IG live,
carousel, etc.)
 INFLUENCERS STRATEGY

Brand
ambassador

Comedian/talent

BRAND Influencers

Nutritionist

Food and Health

enthusiast
 INFLUENCERS STRATEGY

Brand Ambassador Comedian

@thesasonosfam @dodit_mul

Nutritionist Food & Health enthusiast

@rizalidrus @alodita
 INFLUENCERS STRATEGY

@thesasonosfam @dodit_mul

F: 1 M++ , ER : 1.61% F: 983K , ER : 4.2%

@rizalidrus @alodita

F: 46.6K , ER : 2.9% F: 279K , ER : 1%

 ROLE DESCRIPTION

FOOD &
COMEDIAN
KOL AMBASSADOR NUTRITIONIST HEALTH
Or TALENT
ENTHUSIAST

Main role in Has role in promotional

ROLE Promotional video video
Create content Create content

• Promotional video
• Product showing • Educational • Educational
on social media • Promotional video content content
CONTENT • Online and offline • Product review • Product • Product
appearance for review/showing review/showing
events
• Instagram (Post &
• Instagram (Post) Instagram (Post, Instagram (Post,
PLATFORM Story)
• YouTube Live, TV) Live, TV)
• YouTube

Family Trusted on sharing Well-educated for

CRITERIA Has acting skill
Talented in acting
food nutrition health information
 CONTENT SAMPLE

1. Brand Ambassador – Product showing on Social Media

2. Brand Ambassador x Comedian – Promotional Video, Games

 CONTENT SAMPLE

3. Brand Ambassador x Nutritionist – Product review,

educational content and Games

4. Nutritionist x Food & Health enthusiast – Educational content

 VIDEO SCRIPT SAMPLE
Visual Identity: Family & Health
Duration: 45 – 60 sec Skenario Iklan

Pada malam hari, ada seorang anak bernama Arsya sedang tidur pulas. Di dalam tidurnya, ia bermimpi sedang jalan-jalan
bersama keluarganya ke supermarket dan Arsya minta ke ibunya untuk membelikan yakult, kemudian ibunya
membelikannya.
Cut to:

Arsya memegang yakult-nya di saat jalan parkiran basement ke mobil (sambil melihat ke yakultnya dengan ekspresi
senang). Kemudian di dalam mobil Arsya meletakkan yakult di samping kirinya dan meminumnya 1 botol. (scene close
up to ‘Arsya meminum yakult)
Cut to:

Seorang peri berotot ‘the rock’ (sebagai L. Casei Shirota) jatuh ke jalan dengan tumpahan cairan yakult yang banyak, lalu
tampak dari kejauhan ada banyak orang sebagai bakteri jahat. Kemudian peri itu melawan bakteri-bakteri jahat tersebut
dan menang.
Cut to:

Lalu ada backsound alarm dari kamar Arsya, (close up to ’mata Arsya yang tertutup’) kemudian Arsya terbangun dari
tidurnya dan mematikan alarmnya.
Cut to:

Muncul tulisan ‘YAKULT INDONESIA’ dan juga tagline ‘Cintai ususmu, minum yakult tiap hari’
THANK
YOU