FINAL OUTPUT
In
 
ENTREPRENEURSHIP
IN
TOURISM
And
HOSPITALITY
  
 
BUSINESS PLAN

Presented to:
 
JOSEPH C. LLANTO
COLLEGE OF BUSINESS AND MANAGEMENT
WESTERN PHILIPPINES UNIVERSITY
MAIN CAMPUS
 
 
 
  
  
BREAD BAKERY
 
 
 
 
  
LICOS, KARLA THERESE L.
 
 

 
JUNE 2021
II. EXECUTIVE SUMMARY
 
Bread bakery is owned and manage by Karla Therese L. Licos, and they are currently student of Western Philippines
university of Aborlan Palawan. Awareness of High quality baked goods is on the rise. Good bread is a rare
combination of nutrition, convenience and luxury. Today’s consumer has less time to create wholesome, handmade,
but increasingly appreciates the nutritional and sensory benefits its provides. Good bread provides fiber and
carbohydrates in a convenient, low form that is portable and delicious. Good bread never goes out of style.
 
 
III. TABLE OF CONTENTS

 
1. Cover sheet
2. Executive Summary
3. Table of contents
4. Business concept (Design, Menu, Layout)
5. Management team
6. Market analysis (Target market, Location analysis, Competitive analysis)
7. Marketing strategy
8. Operation (Staffing, Training, Customer service, Suppliers)
9. Source of funds
10. Financial projections
11. Supporting document
 
 
IV. BUSINESS CONCEPT (DESIGN)

BREAD BAKERY

My design is very simple and it is popular in all my customers, because of the beauty and orderliness of the
wares of my bakery. In my bakery the soft and tough breads are separated for an easy identification of
customers.
In my menu theirs a different kinds of breads that also loves to eat in some consumers.
LAYOUT

The lay out of my business which is the bread bakery, all the facilities are separate in every area inside and
out of the establishment.
V. MANAGEMENT TEAM

KARLA THERESE LICOS

Business Owner

REYNOLD ALBA
Supervisor

Rieno Licos Catherine Licos Reyna Licos Melcheie casiple Chirsty Soberano Kenneth Alvis
Master baker Cashier Sales lady Repacker Delivery Utility
 

Ryza licos Jean focbit Ericka Manzul Dexter Magrata

Adolfo Licos Renaalba Sales lady Repacker Delivery Assistant Utility
Master baker cashier        
   

Princess Daguia
Dario Licos Princess Daguia
Delivery
Assistant baker Arlyn Licos Delivery
 
  cashier  
 

Jay Seguancia
Assistant baker
Bread bakery is a business that owned and managed by Karla Therese L. Licos . Which is located at
Aborlan Palawan. It has currently 17 employees, including my supervisor Reynold alba, master baker is
Rieno Licos and Adolfo Licos, and the assistant baker is Dario Licos, and Jay ar Seguancia, the cashier is
Catherine Licos and Renalee Alba and Arlyn Licos and the sales lady is Reyna Licos and Ryza Licos, the
repacker is Melchei Casiple and Jean Focbit, and the delivery is Christy Soberano, Princess Daguia and
Ericka Manzul and the last are utility is Kenneth Alvis and Dexter Magrata.
VI. MARKET ANALYSIS
TARGET ANALYSIS

Age Classification of Target Market in Bread Bakery

Chart Title

30% 30%
Child 05-16 years old
Young Adults 17-30 years old
Middle-aged Adults 31-45

40%

The majority of our customers target are young adults is 17-30 years old, child is 5-16 years old and the middle
age is 31-45 years old. This means that my product and services will have to be focused on the wants, needs and
demands of this group of people and also will be the local people living in the community, people from the
barangay and municipality.
LOCATION ANALYSIS
 
Bread bakery is located at Aborlan Palawan along the national High way.
 
COMPETITIVE ANALYSIS
 
Bread bakery will be competitive with a good product quality and sell high quality handmade breads. These
customers are interested in healthy foods, and they will appreciate the attractive nutritional profile of our
products and always the all ingredients that use is fresh. Our product that you purchase you can have it for
takeout or delivery.
POSITIONS SALARY
1 Supervisor 70,000.00 MONTHLY
2 Repacker 30,000.00 MONTHLY
3 Delivery 25,000.00 MONTHLY
2 Assistant Baker 13,000.00 MONTHLY
2 Baker 30,000.00 MONTHLY
3 Cashier 15,000.00 MONTHLY
2 Sales lady 15,000.00 MONTHLY
2 utility 7,000.00 MONTHLY

   
VII.MARKETINGSTRATEGY
 
Bread bakery is expected to employ is 13 employees. The owner of bread bakery, will hire an
employee that can easy adopt quickly of their work, and also they willing to be trained first, so
they can put on what they deserves position and based on their skills and for having an ability
to work.
VIII. OPERATIONS (STAFFING, TRAINING, CUSTUMER SERVICE, SUPPLIERS.)

 SUPPLIERS:
 
Bread bakery emphasize quality food and locally fresh food. All of that product that
can use for making bread is always new and also the product of suppliers are already
tested.
 
 
 
X. Financial projections:
 

BREAD BAKERY
Project source and uses of cash for development
  
Source of cash P 280,000 .00
Loan equity P 275,000.00
Total uses of cash
 

Land and building rental 25,000.00

  
All the tables and racks 45,000.00
Merchandise display cases 30,000.00
Looking capital and contingency 50,000.00
Business permit and licenses 40,000.00
All equipment and utensils of the bakery 100,000.00
Hosting a grand opening 40,000.00
Professional services 30.000.oo
Lease holds improvement 90.000.00
Interior designing equipment 55.000.00
Interior designing equipment 50.000.00
 
Total uses of cash   P 555,000.00
  
 
  
Curriculum Vitae
 

Karla Therese L. Licos

Mailigan, Aborlan, Palawan
Mobile: 09157162623
Email: licoskarla082499@gmail.com
EDUCATION
 
Junior High School 2016- Isaub National High School
Senior High School  2018- Sandoval National High School
 
Community College 2020- College of Business Management
Western Philippines University Main Campus
San Juan, Aborlan, Palawan

Franchising and Food Dev. 2024- TESDA, Aborlan Philippines

National Certificate II holder
 
Marketing and Accounting 2026- University of the Philippines
Accounting Certificate Holder
  
2024-2026 Makati Centro Manila Philippines
Food Development Assistant
 
2028 Hotel Centro, Puerto Princesa city
Food assistant Manager
 
 
2029 Bread bakery shop
Owner/CEO
Aborlan Palawan
Contracts
General Contract Agreement

General contract agreement

This agreement is made between the first parties Ms. Karla Therese L. Licos, the owner of the bread bakery business,
and the second parties is the Brgy. Captain Sang Seguancia of Aborlan Palawan.

The first parties that they will maintain the safety of an employees, the people near of business and some customers,
who visiting in bakery to purchase products in bread bakery. This bakery is always to ensure all safety, cleanliness of the area
and all of the facilities inside the establishment, they also used a different garbage for proper disposal, and by using
disinfectants sprayer to sanitize all utensils and others that can use inside the establishment.

The second parties states and agree that they ensure the legality of the business for having a business permit to ensure
that no harm zone towards the place.

Other observed terms between the two parties and be stated upon the accusations of the witnessed and the rest of
legality and conformity will follow. The general contract agreement was issued on August 24 2021, at the municipality of
Aborlan Palawan, witnessed and claimed by the Aborlan Palawan Assigned by the judge and the two parties. Signed on august
24, 2021.
Signed by:
Mr. Sang Seguancia
Brgy. Captain
Ms. Karla Therese L. Licos
Owner, Bread Bakery
THANK
YOU