A

PRESENTATION
ON
“CORPORATE SUSTAINABILITY: A
STRATEGY?”

Under the guidance of :

Submitted by :
Ms. Ginni Syal
Lakshay Rawat
Assistant professor
2021BBA035
TIMT
BBA 1st Sem
CONTENTS
• Introduction
• Micro-level translation of corporate sustainability:
• Need for corporate sustainability:
• The impact of sustainability 
• The three pillars of corporate sustainability: 
• The impact of corporate sustainability on organizational processes and performance:
• Strategic perspective of corporate sustainability:
• Bridging the gap between formulation and implementation:
• Is corporate sustainability a value‐increasing strategy for business?
INTRODUCTION:
MICRO-LEVEL TRANSLATION OF CORPORATE SUSTAINABILITY:

• An approach aiming to create long-term stakeholder value through the implementation of

a business strategy focusing on the ethical, social, environmental, cultural, and economic

dimensions of business
NEED FOR CORPORATE SUSTAINABILITY:

• IMPROVED BRAND IMAGE

• REDUCED WASTE
• HAPPIER SHAREHOLDERS
• INCREASED PRODUCTIVITY
 THE IMPACT OF SUSTAINABILITY 

• Sustainability in business isn’t just good for the environment or society, it’s also good for
the business itself like-
• EMPLOYEE RETENTION
• PRODUCTIVITY 
• ENGAGEMENT
 THE THREE PILLARS OF CORPORATE SUSTAINABILITY: 

• ENVIRONMENTAL 

• SOCIAL

• ECONOMIC
THE IMPACT OF CORPORATE SUSTAINABILITY ON
ORGANIZATIONAL PROCESSES AND PERFORMANCE:

• A sustainable company significantly outperform their

counterparts over the long term, both in terms of stock market
and accounting performance.
• High sustainability companies are more likely to have
established processes for stakeholder engagement
 STRATEGIC PERSPECTIVE OF CORPORATE SUSTAINABILITY:

• In order to bring corporate sustainability strategies have to be formulated and for the

positive outcome of such strategies some steps have to be followed while making one.
 BRIDGING THE GAP BETWEEN FORMULATION AND
IMPLEMENTATION:

• While it is agreed that corporate sustainability strategy formulation is relevant for companies, its
actual implementation shows deviations.
• That’s where we need some concrete steps to follow- 
• Talk and engage
• Assess and prioritise.   
• Commit and collaborate.
• Measure and report. 
• Educate and communicate
IS CORPORATE SUSTAINABILITY A VALUE‐INCREASING STRATEGY
FOR BUSINESS?

• Yes, by laying a foundation for more efficient

operations, and thereby lowering the overall cost of
operations
• And addressing global challenges like climate change
can catalyze innovation also contributing to portfolio
development
 ADD A FOOTER

12
THANK
YOU