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Jet Etihad M&A
Jet Etihad M&A
• The Indian Aviation Industry had been going through a turbulent phase over the past several years facing multiple
headwinds - high oil prices and limited pricing power contributed by industry wide over capacity and periods of
subdued demand growth.
• Challenges - high debt burden and liquidity constraints – high parking charges – functioning charges at airport.
• Most operators needed significant equity infusion to effect a meaningful improvement in their balance sheet.
• In the Pre deal era, the Indian domestic carriers had reported a combined loss of US$ 1.6 billion for the financial year
2012-13 with more than 40% of the loss accounted during the last quarter.
• Jet airways reported quaterly loss of Rs 891 crore pre-deal.
• On standalone basis, Jet airways posted an operating loss of Rs 432 crore. It had reported an operating profit of Rs 318 crore in
the same period firm’s total operating expenses increased by annual 21%. Emirates, Etihad and Qatar Airways are the three key
players in the sector in UAE. Etihad ranks second in UAE after Emirates and the market share of Qatar airways has declined over the
years. In 2013, Emirates had 36.8 per cent of total market share of UAE and Etihad was stagnant at a pitiable 9.2 per cent
• The liberalization in Foreign Direct Investment (“FDI”) in domesti c passenger airlines and the exit of Kingfisher Airlines
from the market provided encouragement to other domesti c players to accelerate their market presence.
• The FDI policy was revised in September 2012, Jet and Etihad entered into negotiations early in August itself. Etihad had
a first mover advantage, and the Jet-Etihad deal became the first investment by foreign airline to invest in an Indian
airline. By moving first, it seemed Etihad would be able to get a major share of the outbound passengers from India
FEATURES OF BUYING AND TARGET COMPANY – ETIHAD & JET
AIRWAYS
ETIHAD AIRWAYS JET AIRWAYS
Introduction • National airline of UAE. One of the fastest growing • Founded in 1993
airlines in the history of commercial aviation. • 2nd largest airline in India by 1996 in India both
• Received the award for World’s Leading Airline at the in terms of market share and passengers carried
World Travel Awards for the past 5 years • Number 1 company in Indian Aviation sector by
2002
Business Details • Operates more than 1000 flights per week to over 120 • Fleet size of 116 Jet Airways serves 47 domestic
passenger and cargo destinations destinations and 22 international destinations
Products • Core activity of passenger transportation • Core activity of passenger transportation
• Etihad Holidays: Division that offers a comprehensive • Jet Konnect: Low cost brand of Jet Airways. To
range of holiday packages to the airline's destinations. close down loss making routes and divert the
• Etihad Cargo: Offers a range of cargo services linked to planes to more profitable routes.
its expanding international route network and aircraft • Jet Lite: Acquisition of Sahara Airlines. Low cost
fleet. carrier.
Competitive Features • 195 interline relationships and 49 codeshare partnerships in • Code sharing partnership with 17 airlines
place with airlines such as Air France, Air New Zealand, Air including Etihad Airways, Air Berlin, Air
Canada. Canada
DEAL ATTRACTIVENESS & REASONS FOR THE DEAL
• Approval from DGCA for the candidate of Etihad appointed in Board of Jet.
• Helped Etihad increase their market share as Emirates had 13% and Etihad had 2%.
• Deal helped Etihad provide a substitute hub to passengers at Abu Dhabi against Emirates Dubai
MIXED BENEFITS
1. Utilization of aircraft.
• Wide body aircraft for longer routes and narrow body aircraft for nearby locations.
2. Cater to large number of destinations collectively
• Jet – 72 destinations, 20 international.
• Etihad – 84 destinations
• Post Deal – 140 destinations
3. Change of Gauge Facilities to Indian airlines
• UAE agreed to provide change of gauge facility for Indian aircrafts at Abu Dhabi without changing flight number
4. Joint purchasing of fuel, spare parts etc.
5. Passengers travelling by either of the airlines enjoyed benefits of the Privilege program of other airline.
6. Helped in marketing efforts – Sponsored Mumbai Indians in IPL
THANK YOU