ENTREPRENEURSHIP mass@upm.edu.

my

(MGM4183)
Assoc. Prof. Dr. Mass Hareeza Ali
School of Business and Economics/
Centre of Entrepreneurial Development
and Graduate Marketability (CEM)
 Introduction
• Basic Entrepreneurship
• Define
• Creativity & innovation
• Marketing – promotion,digital
• Human resources
• Financial
• ###skillentrepreneur
Evaluation

• Final written exam

• Test I and Test II (task evaluation)
• Activities during class
• Task/assignment – individual/group
• Quizzes
• Main – Business Plan (infographic style)/group
– 4 000 words
– High impact to community: business plan
– Creative Presentation
– Communication, leadership, decision making,
teamwork
Characteristics-Entrepreneur
Characteristic -Entrepreneur
Entrepreneur vs Intrapreneur

BASIS FOR
ENTREPRENEUR INTRAPRENEUR
COMPARISON
Meaning Entrepreneur refers Intrapreneur refers
to a person who set to an employee of
up his own business the organization
with a new idea or who is in charge of
concept. undertaking
innovations in
product, service,
process etc.
Approach Intuitive Restorative
Resources Uses own Use resources
resources. provided by the
company.
Capital Raised by him. Financed by the
company.
Enterprise Newly established An existing one
Dependency Independent Dependent
Risk Borne by the Taken by the
entrepreneur company.
himself.
Works for Creating a leading Change and renew
position in the the existing
market. organizational
system and culture.
 SKILL: ORAL
PRESENTATIONS

 Plan and organize

presentation

 Create strong opener and

close

 Develop a good speaking

voice

 Group presentations
 ORAL PRESENTATIONS

3 Basic purposes:

To inform Build goodwill

To persuade
PLAN A PRESENTATION

 Choosing kind of
presentation:
- monologue presentation
- guided discussion
- sales presentation

 Adapting ideas to
audience

 Planning visuals and other

devices to involve audience
 STRONG OPENER & CLOSE

Startling statement

Narration or anecdote

Question

Quotation
 HOW, ORGANIZE PRESENTATION

Start with main point:

•Chronological
•Problem-cause-solution
•Excluding alternatives
•Pro-con
•1-2-3
EFFECTIVE PRESENTATION

• Turn fear into energy

• Natural gestures

• Eye contact
• Standing & gesturing
• Using notes & visuals
 GROUP/INDIVIDUAL
PRESENTATIONS

 Involve as many members

 Plan transitions
 Enforce time limits
 Coordinate visuals-coherent
 Practice
 Points & examples
 Create visuals
Take home quiz-Individual

• 19 Oct – public holiday

• Hence – replace class with this take home Quiz.
• Please watch the video (link in the WA group)
• Type, font 12 Tahoma, within 2 pages explain with sub
heading, what you learned from watching the video,
from perspective of entrepreneur: infographic style
• Submit in MGM4174; Putrablast at Quiz submission
before 25 Oct 2021, 1pm.