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Strategic Entrepreneurship

Fourth Edition
© 2007
Philip A Wickham

Wickham, Strategic Entrepreneurship, 4th Edition © Pearson Education Limited 2006

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Strategic Entrepreneurship

Chapter 0

Preliminary

Wickham, Strategic Entrepreneurship, 4th Edition © Pearson Education Limited 2006

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Introductory exercise

What do we mean by the words

‘entrepreneur’ and ‘entrepreneurship’?

Wickham, Strategic Entrepreneurship, 4th Edition © Pearson Education Limited 2006

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Introductory exercise (Continued)

What are the main functions of the

entrepreneur in the modern world
economic system?

Wickham, Strategic Entrepreneurship, 4th Edition © Pearson Education Limited 2006

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Course objective

To provide a comprehensive insight

into the entrepreneurial approach to
the creation and development of the
new venture.

Wickham, Strategic Entrepreneurship, 4th Edition © Pearson Education Limited 2006

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Reasons for studying entrepreneurship

To be Run your own

entrepreneurial Entrepreneurial business
consulting Intrapreneuring
Your
objective
Entrepreneurial Work better with
To understand entrepreneurial
support
How entrepreneurs leaders
work
Supporting Working in
entrepreneurs entrepreneurial
business

Your situation

Wickham, Strategic Entrepreneurship, 4th Edition © Pearson Education Limited 2006

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Course aims

To provide participants with an

awareness and understanding of the
issues surrounding the establishment
and development of new ventures.

To provide conceptual tools for, and

practical guidance on, the management
of these issues.

Wickham, Strategic Entrepreneurship, 4th Edition © Pearson Education Limited 2006

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Learning outcomes

Recognise the nature of entrepreneurship

and the entrepreneurial option.

Understand the entrepreneurial process of

wealth creation.

Identify and evaluate new business

Opportunities.

Wickham, Strategic Entrepreneurship, 4th Edition © Pearson Education Limited 2006

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Learning outcomes (Continued)

Able to develop a coherent mission and

strategy to exploit a business opportunity

Be able to codify and communicate that

opportunity in the form of a management
report

Make a convincing case for support to

financial backers.

Wickham, Strategic Entrepreneurship, 4th Edition © Pearson Education Limited 2006

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Learning outcomes (Continued)

Understand the principles of

entrepreneurial leadership.

Appreciate the change management

issues in leading the growing
organisation.

Appreciate the role a consultant can play

in the development of the entrepreneurial
venture.

Wickham, Strategic Entrepreneurship, 4th Edition © Pearson Education Limited 2006

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Indicative content

Introduction:
the nature of entrepreneurial
management

the entrepreneurial process of wealth

creation

the landscape of business opportunity

resources and organisation in the

entrepreneurial process

Wickham, Strategic Entrepreneurship, 4th Edition © Pearson Education Limited 2006

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Indicative content (Continued)

investigating and evaluating business

opportunities

developing a mission and strategy for the

new venture

creating and sustaining competitive

advantage in the entrepreneurial venture

Wickham, Strategic Entrepreneurship, 4th Edition © Pearson Education Limited 2006

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Indicative content (Continued)

financing the new venture

building a relationship with financial

backers

managing change in the entrepreneurial

venture

entrepreneurial motivation and

leadership

Wickham, Strategic Entrepreneurship, 4th Edition © Pearson Education Limited 2006

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Indicative content (Continued)

business planning for the entrepreneurial

venture

working with entrepreneurial ventures:

The consulting edge

review and overview.

Wickham, Strategic Entrepreneurship, 4th Edition © Pearson Education Limited 2006