Professional Documents
Culture Documents
BUS307 Unit2 B Fall2021
BUS307 Unit2 B Fall2021
Research Methods
CLO # 3 :Construct a research proposal outlining theHandout#2-B
project questions and objectives.
BUS307
https://lms.ectmoodle.ae
The Research Objective (1 of 2)
• Research objectives are specific and tell the researcher exactly what information must
be collected to solve the problem by facilitating selection of an alternative.
• They are goal-oriented statements or questions that specify what information is
needed.
The Research Objective (2 of 2)
• Specify from whom information is to be gathered
• Specify what information is needed
• Specify the unit of measurement used to gather information
• Word questions used to gather information using the respondents’ frame of reference
Formulating Research Objectives as Statements or Questions
Problem Statement: The American Red Cross wishes to increase the number of American university
students who donate blood each year.
Formulating Research Objectives as Statements Formulating Research Objectives as Questions
To determine what college students see as the What do college students see as the benefits of
benefits of donating blood donating blood?
To determine what college students see as the What do college students see as the obstacles to
obstacles to donating blood donating blood?
To identify the incentives that would encourage What incentives would encourage students to donate
students to donate blood blood?
To distinguish the types of promotions that are most What types of promotions are most likely to attract
likely to attract college students college students?
To identify how the information defined from the How does the information defined from the previous
previous statements varies according to the questions vary according to the characteristics of
characteristics of college students, including gender, college students, including gender, class standing, type
class standing, type of university attended, domestic of university attended, domestic versus international
versus international student, and geographical student, and geographical region?
region.
Literature review :
5
Why Literature Survey?
1- Data sources
( you will need to use a combination of information resources the
precise combination of resources depend on the nature and the
objectives of your research project ) this combination come from
information’s from text books, journals, theses, conference
proceedings, unpublished manuscripts, reports, newspapers, the
internet.
8
2- Searching for literature
• In past go through several bibliographical indexes but now by
computer online systems (locating sources to locate and printout the
published information)
• Internet online searching directories (subject, title, geographical
location, trade opportunities, industrial plants, foreign traders, data
bases)
9
3- Evaluating the literature
Accessing the online system and searching for literature in the area of
interest will provide a comprehensive bibliography on the subject.
10
4- Documenting the literature review
Is important to convince the reader that
a) The researcher is knowledgeable about the problem area and has
done the preliminary homework that is necessary to conduct the
research
b) The theoretical framework will be structured on work already done
and will add to the solid foundation of existing knowledge.
11
Literature review
Forms of critical review
• Integrative review;
• Theoretical review;
• Historical review;
• Methodological review;
Five questions to employ in critical reading
Copyright © 2019, 2016, 2012 Pearson Education, Inc. All Rights Reserved
Main literature sources
Source Content
Referenced (peer- Detailed reports of research. Written by experts and
reviewed) academic evaluated by other experts to assess quality and
journal suitability for publication. Rigorous attention paid to
detail and verification.
Source Content
Books and e- Written for specific audiences. Usually in an ordered and relatively
books accessible format. Often draw on wide range of sources
Newspapers Written for a particular market segment. Filtered dependant on
events. May be written from particular viewpoint.
Conference Selected papers presented at a conference.
proceedings
Reports Topic specific. Written by academics and organisations. Those from
established organisations often of high quality.
Theses Often most up-to-date research but very specific.