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PERSONALITY BIO
“I want to help my team

Charlotte recently started a new job as deliver great user


• Prototyping experiences”
a UX design in a mid-size bank. She
• Interviewing moved over from the start-up world
and is still getting used to all the
• Design changes, particularly the paperwork. Behavior
. Overseeing builds
Thinking
Outside of the office she’s a sports-
mad psychology grad. She enjoys Writing specs
• Empathy
reading UX blogs and will sometimes
Designing features
• Coding go to UX-related conferences if they’re
nearby. Meetings

User testing
Goals Frustrations

• Introduce user • Getting buy-in for the


new department’s
focused mentality and Motivation
activities
methods into
TANYA SHARMA • Dealing with more · IMPACT
27, Mumbai
traditional company
bureaucracy than in her · PROMOTION
landscape
UX DESIGNER old job.
• Improve usability of · TEAMWORK
• Change to development
· STATUS · SALARY bank’s customer
team. USER NEEDS
SINGLE $50K
facing interfaces • Communicating
· TIER · ARCHETYPE • Grow the UX team necessity formalities.

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