Professional Documents
Culture Documents
Mass Communication in Digital Age
Mass Communication in Digital Age
Mass Communication in Digital Age
From Periodicity to
Real-time: How does
the internet affect
Marketing in Egypt?
Research sub-
questions that will be
addressed:
1st 2nd 3rd 4th
Marketing
• Global reach • Skills and training
• Lower cost • Time consuming
• Trackable, measurable results • High competition
• Personalisation • Complaints and feedback
• Openness • Security and privacy issues
• Social currency
• Improved conversion rates