PROPUESTA EN INGLÉS SOBRE PRODUCTOS Y

SERVICIOS DE UNA EMPRESA EN EL FORMATO

DE SU PREFERENCIA.

NAME : SANDY JIMENA SANCHEZ MESA

ACTIVIDAD DE PROYECTO 5.
Definir las características del producto y/o servicio.
“EL SAZÓN DE LA ABUELA”

CLIENTS ‘LIKES AND NEEDS

The clients of the enterprise in Pamplona of fast food more

Precisely stuffed arepas, they are to the taste of the majority of inhabitants
since it is easier to acquire they are delicious and they are meals for the
economy of our clients, there is a great variety of arepas and dressings with
which the inhabitants can be interspersed.
MATERIALS AND TECHNIQUES

The fast food establishment located in Pamplona has innovative techniques to

contribute to the environment, using products that are liked by the environment, it
also innovates with innovative products that will attract the attention not only of
our customers but also of the inhabitants. Township.
 MARKETING TESTS

• Customers say that what most caught their attention about the arepas rellena was the design of
environmentally friendly packaging.
• Arepas are affordable for any type of person since they have a variety of prices that help people buy
the products
• There are a wide variety of companies for arepas, which makes you buy more than one arepa, such as
arepa + soda
 MARK GRANDMOTHER'S SEASON

We start with that it is a very striking name, since the idea that a grandmother makes it
makes it feel more delicious, it is specified with logos that help the environment with
some alternative forms that are in the market
Using new technologies that emerge from the market makes people want to know the
product better, they find that it is a fast food place so it has an hour in which it sells the
most since many people use it to eat something fast, at just as many people go with their
families to share some pleasant moments with the family.
 ADVERTISING

• Fast food advertising is the promotion of fast food that is carried out through
different media. Advertising campaigns for fast food are not as regularized as
for other products, such as alcohol advertising, but there are frequently public
calls to try to minimize their promotion, especially when it is aimed at
minors. It will be published on social networks, brochures, invitation cards,
among others.
CHARACTERIZATION OF THE PHASES OF THE LIFE CYCLE OF YOUR PRODUCT AND SERVICE.

• • You will have more visualization, you will be able to reach those people who do not know your business but who live or
work nearby, this will result in a great advantage for your future sales.
• • You will be able to locate your business on the map, many people enter Google Maps to find restaurants or food outlets
near them and with an accessible schedule, you can position yourself on the online map with good digital marketing
practices.
• • The friends of your clients will know who you are, many clients indicate their current location on social networks when
they go out to eat, this is a great advantage for the friends and relatives of those clients to know your place via the web.
• • You will be able to carry out any type of technique to attract the attention of potential clients, through different channels.
• • Digital marketing costs much less than traditional marketing, in addition, you will be contributing to the reduction of
paper consumption.
• As a first place, it should be taken into account that the arepas, offering them
exclusively and differently will attract more attention, n the preparation of the
arepas will be filled with different flavors and mixtures that will help customers and
other people feel curious to try These arepas without forgetting the essences of the
arepas, after the investigation new threats will arise which must be controlled as
they cease and are increasingly recognized

• The project has a series of needs that will be supplied as the project takes shape and
all the improvements proposed by the study that was made can be implemented, it
will also be possible to give new ideas for improvement so that the venture is
increasingly efficient and viable for their owners and their customers.