Practical

Research 1
(Oral Defense)
STA R T - U P
ytamut tonfudge
by @taff
 t i n g : T h e
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Wo r d - a i n s t r e a m M
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Cons u m e
Title
Research
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W H AT I S T H E P U R P O S E
OF THIS RESEARCH?
• Predicting Market Trend
• Design Relevant Marketing Program
• Points of Differences (POD’s)
• Retention of Customers
• Innovate Products
 Why is it Significant?

This research is significant because prioritizing

the use of various media sources for
advertisements is proving to be a challenge for
marketers. Today, the cost of ads in each medium
is extremely high, and any ineffective media
campaigns can be very expensive. As a result,
understanding different television ads and their
effect on consumer behavior is critical for
advertising managers.
 Background Information

Marketers use a variety of advertising vehicles to

communicate with their target audience.
Newspapers, magazines, radio, television, and
outdoor advertising are all common media among
advertisers, according to this study. Internet ads,
on the other hand, is the latest craze. Billboards,
banner ads, business blogs, e-mail addresses,
interactive games, and other types of advertising
material are included.
 e s
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What has been done • Multidisciplinary Buying Patterns
• Product Innovation
previously?
• Effectiveness of E-Commerce
• Contextual Advertisement Using Linear Regression
 What Needs to
be done?

Interface between
Expectancy- consumer behavior
Diffusion of Innovations Disconfirmation researchers and
advertising
practitioners
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 How will you conduct your research?

Design Instruments Data Data

Population Collection
Methodolog / Sources of Analysis
and Sample Procedure
y Info

Pilot Test
Procedures:
-Validity
-Reliabilty
 • Appeal of advertisement will be positively related
What are the Hypotheses to its acceptance.
formulated in order to achieve
• There would be an association between effective
the objective of the study?
appeal and purchasing pattern.
• Personality used in commercial will be positively
associated with persuasion.
 o n
s i
l u
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o
C

l ts
s u
R e
•
 Results

While environmental variables play a role in decision-

making and knowledge gathering, the most accurate and
trustworthy source is a specific brand's advertisement.
Opinion leaders (models) serve as the insightful agent,
transforming advertising into a trustworthy conduit. Both
factors, including appealing appearance,
keyword/caption, and information source, led to the
conclusion that advertisements have a positive effect on
customers. Consumers seek out fresh and novel
experiences, so advertisers and marketers created novel
advertisements to capture their interest.
Thank
You!