the essential

mfat-t
mfat-tize
health
your
( E m p a t h i z
groue )

p 2 Malipat
ADAP, Queen Angela Bautista
CAYAT, Jhe-ann
MERCADO, Deniella Chenelle
Rivera
SOROLLA, Jaland Nicole
Cariño
NUÑEZ, Brent Rodolf Leal
PRODUCT IDEA
SCREENING
 Mfat-t becausE???

MFAT-T stands for:

Multi Functional Anti Touch Tool

 Anti-touch tool
A tool developed to prevent
physical contact on shared surfaces
such as door handles, press buttons, as
well as pulling drawers and levers.
Multifunctional anti-touch
tool
A product inspired from “Anti-
touch tool” which we innovated to be
more useful and effective especially
in our present situation.

5
“mfat-tize (empathize) your
health”
Our product’s tagline indicates that we, the
developers of MFAT-T, would like to understand and
share everyone’s feeling towards ones health
especially this time of Pandemic. With our product,
we would like to consider and protect the health and
safety of our customers even with the simple features
of our product, MFAT-T.

6
 UNDERSTANDING THE
CUSTOMERS’ NEEDS
Because of our current situation that we are experiencing a Pandemic,
everyone of us especially those who are going on public places for a
certain and important purposes, we need…

 Personal Protective Equipment

- MFAT-T can be considered as PPE because of its feature
that prevents physical contact on not sanitized surfaces.
 Disinfectant
- MFAT-T’s alcohol spray feature can be used to sanitize
hands and disinfect surfaces.
 SOURCES OF IDEA

https://www.aliexpress.com/item/4001068277854.html https://www.waltermartdelivery.com.ph/
NEW PRODUCT
ANALYSIS
 Product details
Dimensions: BODY
(Metal
• Alcohol container: 35ml Copper) Plastic cap
• Overall Product Length: 10cm
• Hook and Trigger: 4cm
• Body: Height – 5m
Length – 8cm
Soft pointer
Width – 3cm
Hook and Trigger
(Metal Copper)
 Product’s requirements
• Metal Copper – An antimicrobial material used to
develop MFAT-T.
- easy to sanitize and cannot be easily contaminated by
microbes.
• Polyethylene Terephthalate (PET) – MFAT-T’s alcohol
container.
- eco-friendly, recycled material and good resistant to
impact, moisture, and alcohol.
 Technology used
o Using the metal cutting band saw, sheets of metal
coppers are cut into shapes like this

o The Polyethylene Terephthalate (PET) plastic scraps

are set into mold to create a container that looks like
this
STRENGH WEAKNES
T S SES
 Handy o Alcohol can cause
 Unique design
 Lightweight and Sturdy dry skin when used
 Made from Antimicrobial too frequent.
material (Copper) and not o Marketability: Old
harmful recycled plastic
material (Polyethylene designed Anti-touch
Terephthalate (PET)) tools has few
 Refillable (Alcohol observed users.
container)
F E AT U R E S
 The metal copper hook is
designed to hook-and-pull
door handles to open.
 The pointer can be use for
pressing buttons such as in
ATM machines, elevator and
etc.
 Hollow design as a container
for alcohol.
 Has alcohol spray for
disinfection.
BENEFITS
 Use to avoid contact or
hold shared surfaces such
as elevator buttons, door
handle, ATM machine
buttons and etc.
 Disinfectant
 Easy to bring around
 Antimicrobial
Market
analysis
Target
market
Workers/Employees
Frontliners
Everyone in General
ETITIV
E
ADVAN
TAGES
USEFULNESS
PORTABILITY
ESSENTIALITY
AFFORDABILIT
Y
Marketi
ng
promoti
on
Online Advertisement

Social Media Promotion

Prototype analysis

22
Prototype

Left and Right side view

 prototype
Soft Pointer
Nozzle
Plastic Cap
Hook and
Front view of the ring part of Trigger
the Body

Front View
24
 prototype
Metal
Copper
Transparent
(Body)
35ml PET
plastic
container(for Inlet Pipe Cap neck (can be
alcohol) opened)

Top View
25
 Prototype
Part that can
be attached to
key chains.

Bottom View
of the ring part
of the Body
Hook and Trigger
Bottom View of the
slider
Hook and Trigger

Bottom View
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Packaging
the essential
mfat-t

mfat-tize your
( E m p a t h i z
health e )

27
 Attributes
 Color: A r m y G r e e n
 Size: 10cm in length, 5cm in height, and 3cm in
width.
 Alcohol Container: 35ml
 Antimicrobial
 Available in 3 different colors: Warm Brown, Army
Green, and Sage

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COST AND PRICE
ANALYSIS

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Cost
structure
30
 Fixed cost

 Delivery/Shipping Charges =PHP700.00

 Labor Cost/Manufacturing =PHP5000.00
TOTAL FIXED COST
= PHP5700.00

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 variable cost (per unit)
 Raw Materials
-Metal Copper (125g)
-PET Plastic (35ml container)
-Silicon pointer
-Spray nozzle with inlet pipe
 Packaging
= PHP40.00 (per unit)
= PHP15.00 (per unit)
= PHP3.00 (per unit)
= PHP15.00 (per unit)
=PHP25.00 (per unit)
TOTAL VARIABLE COST
=PHP98.00 x 100items =
PHP9800.00
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 Main
competit
or
analysis
33
 Anti-Microbial No-Touch Door Opener and Stylus
key chain
(product by karma organic)
“In today’s world you can never be too careful. Karma Naturals Anti-
Microbial “no-touch” door opener and stylus keychain is the perfect tool to avoid
touching dirty and potentially contaminated public surfaces or buttons. It’s so easy
to use for both kids and adults and a great way to stay extra hygienic and safe!” -(
www.karmaorganicspa.com)
Karma naturals anti-microbial no-touch door opener and stylus key chain are
also good for opening doors, pressing elevator buttons, ATM machines, light switch
and it can also avoid you to touch 99% of public surfaces. Their product is germ-
free that germs cannot live on the key chains because it is made from anti-
microbial materials such as brass.

34
Anti-Microbial No-Touch Door Opener and
Stylus key chain
(product by karma organic)
STRENGTHS WEAKNESSES
 Easy to use  Has many competitors
 Handy with the same type
 Material used has and purpose of the
anti-microbial product.
properties  Their suppliers’ cost is
 High customer increasing
reviews (according to
their online
shop/website)
35
 Anti-Microbial No-Touch Door Opener and Stylus
key chain
(product by karma organic)
STRATEGIES
 They have website which they use to display and advertise their
products. Their customers can order from their website.
 Their marketing strategy is product pricing strategies because it
lies in its ability to make their product more appealing to the
customers.
 Karma Organic is a company thus, they have other products
other than the Anti-Microbial No-Touch Tool which makes their
company more profitable.

36
 We have only presented one potential competitor
because they are the only company that we have found
online that has almost the same material used as our
product’s. Though some of our feature differs, the
purpose and effectiveness of our products can be the root
of our competition.

37
Break even
analysis

38
 Break even units
✗
Fixed
  Cost = PHP5700
Selling Price per Unit = PHP160
Variable Cost per Unit = PHP98

Therefore, our company needs to sell 92 MFAT-Ts in order to

breakeven.

39
 Points to graph

R(x) = Php160 C(x) =Php98x + Php5700 FC = Php5700

y = Php98x + Php5700 y = Php5700
y = Php160x

x y[R(x)] x y[C(x)]

0 y=98(0)+5700 = 5700
o y=160(0) = 0

95 y=160(95) = 15200 95 y=98(95)+5700 = 15010

40
Y

R(x)
(95,15200)
C(x)
(95,15010)
Breakeven point:
92

FC
y=5700

X
41
Product
price
and
pricing
strategy 42
 Recommended price
✗  
Computation of Recommended Price using the Cost Price Pricing:

FIXED COST: PHP5700.00

VARIBALE COST: PHP98.00 X 100 = PHP9800.00

Unit Production Cost:

43
 Recommended price
✗  
Computation of Recommended Price using the Cost Price Pricing:

FIXED COST: PHP5700.00

VARIBALE COST: PHP98.00 x 100 = PHP9800
UNIT PRODUCTION COST: PHP155
DESIRED RETURN: 100%-2% = 98%
Markup Price

The Markup Price is PHP158.16. Considering the peso denomination for

pricing thus, the Price of MFAT-T is PHP160.00.

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Recommended price

PHP160.00
45
 Pricing strategy
COST PLUS PRICING
 Cost-plus pricing is a method in which the selling price is set by
evaluating all variable costs a company incurs and adding a markup
percentage to establish the price.
 Cost plus pricing is a relevant pricing strategy for physical products as
it involves adding a markup to the original cost of the product. When
thinking about pricing in a subscription model, the value of the product
is not pegged to cost. Rather, the price of a product depends on the
value-add from the ongoing service provided through the subscription.

46
 Cost-plus pricing
ADVANTAGES
o Simple: It is quite easy to derive a product price using this method,
though you should define the overhead allocation method in order to be
consistent in calculating the prices of multiple products.
o Assured contract profits: Any contractor is willing to accept this method
for a contractual agreement with a customer, since it is assured of having
its costs reimbursed and of making a profit. There is no risk of loss on
such a contract.
o Justifiable: In cases where the supplier must persuade its customers of
the need for a price increase, the supplier can point to an increase in its
costs as the reason for the increase.

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 Cost-plus pricing
DISADVANTAGES
✗ Ignores competition: A company may set a product price based on the cost
plus formula and then be surprised when it finds that competitors are
charging substantially different prices. This has a huge impact on the market
share and profits that a company can expect to achieve. The company either
ends up pricing too low and giving away potential profits, or pricing too high
and achieving minor revenues.
✗ Product cost overruns: Under this method, the engineering department has no
incentive to prudently design a product that has the appropriate feature set
and design characteristics for its target market. Instead, the department
simply designs what it wants and launches the product.

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 Cost-plus pricing
…continuation
✗ Contract cost overruns: From the perspective of any government
entity that hires a supplier under a cost plus pricing arrangement,
the supplier has no incentive to curtail its expenditures - on the
contrary, it will likely include as many costs as possible in the
contract so that it can be reimbursed. Thus, a contractual
arrangement should include cost-reduction incentives for the
supplier.

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 Cost-plus pricing
Justification
When implemented with forethought and prudence, cost-
plus pricing can lead to powerful differentiation, greater
customer trust, reduced risk of price wars, and steady,
predictable profits for the company. No pricing method is easier
to communicate or to justify.

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Thanks!

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Credits
Special thanks to:
 Presentation template by SlidesCarnival

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