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    Adani Green Energy Limited: A Case in Focus - Communication Aspect

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    GP Pal
    This document outlines a framework called BTAR (Business Text Analysis and Reporting) for analyzing an annual report from Adani Green Energy Limited. BTAR involves analyzing both the in-text elements like language use, stylistic elements, and semiotics, as well as contextual elements from extra-textual sources. The document provides examples of stylistic elements to examine like font, icons and graphics. It also discusses using semiotics for textual value creation and performing contextual readings from outside sources to understand the business prospects and broader context surrounding the company. Students are assigned to analyze the case study using this BTAR approach in a 500-700 word written analysis.

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    Adani Green Energy Limited: A Case in Focus - Communication Aspect

    Uploaded by

    GP Pal
    27 views12 pages
    This document outlines a framework called BTAR (Business Text Analysis and Reporting) for analyzing an annual report from Adani Green Energy Limited. BTAR involves analyzing both the in-text elements like language use, stylistic elements, and semiotics, as well as contextual elements from extra-textual sources. The document provides examples of stylistic elements to examine like font, icons and graphics. It also discusses using semiotics for textual value creation and performing contextual readings from outside sources to understand the business prospects and broader context surrounding the company. Students are assigned to analyze the case study using this BTAR approach in a 500-700 word written analysis.

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    Adani Green Energy Limited

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    This document outlines a framework called BTAR (Business Text Analysis and Reporting) for analyzing an annual report from Adani Green Energy Limited. BTAR involves analyzing both the in-text elements like language use, stylistic elements, and semiotics, as well as contextual elements from extra-textual sources. The document provides examples of stylistic elements to examine like font, icons and graphics. It also discusses using semiotics for textual value creation and performing contextual readings from outside sources to understand the business prospects and broader context surrounding the company. Students are assigned to analyze the case study using this BTAR approach in a 500-700 word written analysis.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    27 views12 pages

    Adani Green Energy Limited: A Case in Focus - Communication Aspect

    Uploaded by

    GP Pal
    This document outlines a framework called BTAR (Business Text Analysis and Reporting) for analyzing an annual report from Adani Green Energy Limited. BTAR involves analyzing both the in-text elements like language use, stylistic elements, and semiotics, as well as contextual elements from extra-textual sources. The document provides examples of stylistic elements to examine like font, icons and graphics. It also discusses using semiotics for textual value creation and performing contextual readings from outside sources to understand the business prospects and broader context surrounding the company. Students are assigned to analyze the case study using this BTAR approach in a 500-700 word written analysis.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 12

    Adani Green Energy Limited

    A Case in Focus– Communication Aspect


    Some Reflections of the Past Learnings…

     What is an Annual Report?


     What is its purpose?
     What does it tell us?
     Can it be a case for analysis?
     What can we learn from the report?
    BTAR Approach to Analyze the Case in
    Focus
     Business Text Analysis and Reporting

     Analyzing the In-text and the Context


     In-text Analysis includes:
     Language in use
     Stylistic elements
     Semiotics
     Contextual Analysis includes
     Extra-textual features or indications
     Background information
     Historic/ contemporary information
    Language in Use– Simple?!
     Is the language Simple or Ornamental?
     What is purpose of the language- to inform or to persuade?
     What is the tone- optimistic or pessimistic?
     Is the message objective or subjective?
    Examples of Stylistic Elements…

     Font Type
     Font Size
     Icons
     Graphics
    Use of Semiotics for Textual Value Creation…
    Use of Semiotics for Textual Value Creation…
    Use of Semiotics for Textual Value Creation…
    Contextual
     What context do you find?
     Business Prospects Vs Power Play!
    Contextual Reading…
     Other sources
     Newspaper
     Articles
     Journals
     Govt. documents
     Website
     Magazines
    Assignment…

     Analyze the Case provided to you on the basis of BTAR and submit.
     The Analysis should be of 500-700 words.
     You may use the framework provided as under---
     About the Case in Focus (Company information and sub-topics provided in the case)
     Key elements in Textual Analysis
     Key elements in Contextual Analysis
     Inference
     Conclusion

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